Metabical: Positioning and Communications Strategy for a new Weight-Loss Drug Q & A 1. Who is involved in the decision making process? What is the decision making process for Metabical? Since Metabical is a prescription drug for weight loss which can only be bought via a prescription‚ the overweight patients are not the only decision makers involved. The health care providers are also decision makers in this process for they are the ones who prescribe the drug. The consumer decision
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Metabical: Positioning and Communications Strategy for a New Weight-Loss Drug Case Study Case Article:Click Here Questions for Analysis 1. Metabical is faced with the task of positioning their product in the marketplace. Using the information from the case and your assigned readings‚ who are the key target segments for Metabical and what points of difference should be directed to each segment? Key Segments for Metabical are 1. End consumer(the patient) - Over weight adults
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HBS Case: Metabical: Positioning and Communications Strategy for a New Weight Loss Drug 1. What is the decision-making process for Metabical? Who is involved? Metabical needs to decide whom to sell and what means to use in order to reach this group successfully. This decision has to be taken by Printup and her marketing team. The target market should be identified; first of all‚ the segmentation of the market needs to be done in order to analyze which segment of the market would be more attracted
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Questions for the Harvard case “Metabical: Pricing‚ Packaging‚ and Demand Forecasting for a New Weight-Loss Drug” For March 20‚ write responses to the following questions for the Metabical case. 1) How is Metabical different from the existing weight-loss options? How is it better or worse than the other options? Metabical is the first prescription drug approved specifically for overweight individuals (BMI between 25 and 30)‚ those individuals who have weight-loss goals of approximately 10
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Classification Paragraph 303 Words August 22‚ 2012 Weight loss If you are looking for ways to lose weight there are a couple of different options you can choose from: exercise‚ diet or weight loss pills. According to people the healthiest way physical fitness. Trainers say that if one wants to see a good result they should spent at least 60 minutes‚ twice a week on exercising; to be specific one should focus on cardio. You could go to the gym‚ work out at home‚ or join a fun club that provides
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METABICAL ASSIGNMENT 1. This is an individual assignment. Each student must turn in a one-page worksheet for the Metabical case. Use the template on page 2 of this document. The document may be typed or handwritten. You are welcome to use bullet points. 2. While you may interact with other students on this case‚ the worksheet must be turned in on an individual basis. Your worksheet will impact your class participation grade. 3. The questions under “Points to Ponder” below may be treated as suggested
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Obesity is taking over America‚ resulting in people taking extreme measures to try and lose weight. Millions of people are overweight and obese and are at risk of major health problems. The more body fat and weight that a person has to carry on themselves‚ the more risks they have. In this day and age people want to lose weight as fast as possible either naturally or surgically. Your weight is the result of many different factors. Some of these factors include family history and genetics‚ your
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about different ways to help with weight loss. Weight can be a harmful factor in an individual’s life‚ it is not only about the body mass but weight often plays a role mentally and physically if it is abused. For example‚ being overweight can lead to obesity and low self-esteem. Losing weight can be a challenge‚ so many people look for the most effective way to lose weight through surgical procedures and weight lost programs. There are a variety of weight loss programs that offer extended support
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affective weight loss program that helps maintain and also supports the people who are overweight and obese. The United States of America has the highest rates in the world of overweight people (68% of the US population) and obesity (34% of the population). According to a new report by the Organization for Economic Co-operation and Development (OECD)‚ 1 in 10 people are obese worldwide! I will be comparing and contrasting Jenny Craig and Weight Watchers for being the best two methods for weight loss programs
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METABICAL Problem Statement Cambridge Sciences Pharmaceuticals (CPS) wishes to determine the best possible target market in order to launch Metabical‚ the new weight-loss prescription drug that’s stipulated to be included in their portfolio. Importance of Positioning Strategies It’s important to note that finding the accurate positioning for any product within the market is crucial‚ given that historically when a product is incorrectly placed it tends to lack
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