Case 2 Industry Analysis Harley Davidson/ Heavy Weight Motorcycle Industry Table of Contents Mission ………………………………………………………………...3 SWOT Analysis ………………………………………………………..3-7 Sustainable Competitive Advantage …………………………………...7-8 Issues and Problems …………………………………………………....8-9 Strategic Recommendation …………………………………………….9-13 Fallout ………………………………………………………………… 13-15 Conclusion ……………………………………………………………..15 Appendix ……………………………………………………………….16 Refrences
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William Harley and Arthur Davidson wanted to take the work out of riding bicycles in 1901. After being joined by the Arthur brothers‚ Walter and William‚ they came up with the idea of putting a motor and a bicycle together. Many engine changes were made before the builders were satisfied. In 1903‚ they created the first Harley-Davidson motorcycle and produced three that year. Harley built its first building in 1907 on Juneau Avenue in Milwaukee. That same year‚ 150 motorcycles were produced
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Corporate Structure 1. How is the corporation structured at present? a) Is the decision-making authority centralized around one group or decentralized to many units? The decision-making authority is decentralized around domestic and foreign operations. b) Is the corporation organized on the basis of functions‚ projects‚ geography‚ or some combination of these? Harley Davidson is an MNC organized by a geographic
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Case: Harley-Davidson: Chasing a New Generation of Customers Despite record sales in 2006 and a commanding share of the heavyweight motorcycle market for the previous decade‚ Harley Davidson had to take new action to maintain its growth. Although the company enjoyed continued growth in the 2000s and its brand image was strong‚ its core customer base of Baby Boomers was aging. In 1987‚ the median age of a Harley-Davidson customer had been 35; by 2007‚ it was 47. Hence‚ Harley Davidson’s major
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Harley Davidson We have decided to address problems and causes within the Harley Davidson Company by using a strategic audit which will explain past‚ present and future trends within this organization. I. Current Situation A. Current Situation Excellent financials‚ low debt load‚ 2001 was the 16th consecutive year with record performance. Price/earnings ratio is positive. World wide retail for 4th quarter 12.9% growth over year 2000. Forbes named Harley-Davidson its "Company of the
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Executive Summary Harley-Davidson‚ Inc. was founded in 1903 in Milwaukee‚ Wisconsin. It was one of only two U.S. motorcycle manufacturers to survive the Great Depression. From 1950 to 1980‚ H-D struggled to survive a difficult time in its history. During those years‚ they developed a poor reputation for quality and performance. Were it not for the federal government’s intervention‚ Harley might have gone out of business. Fear that major U.S. manufacturers like Harley-Davidson would be crushed
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Mackenzie Wolter Case Study 3: Harley Davidson 8/7/12 Comeback Analysis 1. JIT Inventory – “lean production” allowed for product diversification‚ drastically cut “throughput time‚” and provided for job enrichment amongst employees 2. EI – decentralized operations and communication lines 3. SOC – helped detect defects early on in the manufacturing process 4. Supplier Relations – “preferred suppliers” and long-term contracts 5. Labor Relations – “close cooperation” 6. Marketing
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HARLEY DAVIDSON MOTOR COMPANY Harley-Davidson was established in 1903 with headquarters in Milwaukee. It is a diversified company‚ the only major US maker of motorcycles still in business and the nation’s #1 seller of heavyweight motorcycles offering several models of touring and custom cycles‚ related products‚ accessories and transportation vehicles. In the 1960’s‚ the Japanese flooded the market competing with light weight motorcycles and huge marketing programs
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Mr. Richard Teerlink age 59 joined Harley Davidson in 1981 and was elected to the board of directors in 1982. In 1988 he was appointed President‚ and he was named Chief Executive Officer in 1989. Mr. Teerlink is also on the Boards of Directors of Johnson Controls‚ Incorporated and Snap-On Incorporated (Rethinking Leadership). Mr. Teerlink has been the leader in developing a value-based culture at Harley. Shareholder Lawsuits: In re Harley Davidson‚ Inc. Securities Litigation was a consolidated
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Harley Davidson Case Study 1. What do you think are the company’s (Harley Davidson) major strengths & weaknesses? Harley Davidson’s major strengths are: customer loyalty‚ having a strong and popular brand name‚ they offer a program called HOG (Harley Owners Group) which has members worldwide and offers Harley owners a variety of benefits‚ and the only American company that sells heavyweight motorcycles. Some weaknesses of Harley Davidson are: Image‚ people who ride Harleys are sometimes
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