Harley Davidson Inc. Rasmussen College Author Note This paper is being submitted on December 18‚ 2013 for Lynn Groesbeck’s FX5-A140 Financial Accounting Course. Harley Davidson Inc. The purpose statement of Harley Davidson is to fulfill dreams of personal freedom. That is a pretty big statement but Harley Davidson backs that purpose with a brand that is recognized worldwide and for more than just motorcycles. In 1901‚ Williams S. Harley completes a blueprint drawing
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and inclusion into all aspects of the business in order to further fulfill dreams through the experiences of motorcycling. * Vision Statement Harley-Davidson values‚ embraces and celebrates diversity in order to develop and continuously improve mutually beneficial relationships with stakeholders to fulfill dreams and provide extraordinary customer experiences in an increasingly dynamic‚ diverse and global market. * Objectives * Create a viable brand that would effectively compete within
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Strategic Management ASSIGNMENT 1 Academic Report – Harley-Davidson WORD COUNT: 5492 Main Body: 3300 Appendix: 2192 TABLE OF CONTENTS 1.0 Introduction…………………………………………………..…..3 2.0 Business Level Strategy ...………………………………….....3 2.1 Cost Leadership…….…………………………………..5 2.2 Differentiation Strategy…………………………….......6 2.3 Focus Strategy………………………………………….7 3.0 SWOT Analysis………………………………………………….7 4.0 PESTLE Analysis…………………………………………….....9 5.0 Corporate
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Introduction: Harley Davidson Inc is the leading motorcycle company in the United States‚ with an approximate 46% market share. It derives its revenue from the sale of motorcycles to dealers‚ the sales of parts and Harley Davidson accessories‚ and the financing of approximately 53% of its U. S. Consumer motorcycle purchases. Harley Davidson stock sold for P12.70 per share in late March 2009‚ down from a high of $70 in October 2007. Harley Davidson like manufacturers of big-ticket items has been hurt
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Background: Harley-Davidson bikes are to the extent that as item. The organization enjoys intensely steadfast clients‚ and about as faithful representatives. The organization commended its centennial year in 2001‚ which in itself was downright an inexplicable occurrence given all of the opportunities that the organization needed to go bankrupt. The organization fell on difficult times in the early 1980 s and even played with liquidation. Administration did a turnaround in the mid-1980 s‚ nevertheless
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is not surprising that Harley has been around for over 100 years‚ all one needs to point to is their mission statement: “We fulfill dreams through the experiences of motorcycling‚ by providing to motorcyclists and to the general public an expanding line of motorcycles‚ branded products and services in selected market segments.” 1A. Executive Summary Harley-Davidson‚ Inc. is a world-wide corporation that offers a wide variety of motorcycles. Although Harley-Davidson is extremely well known
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Case Study: Harley-Davidson‚ Inc. Introduction History The Harley-Davidson case presents a unique example of a unique company that‚ due to their remarkable customer loyalty‚ was able to go from nearly bankrupt to successfully gaining a substantial portion of the market in a niche product. The company was able to gain market share and profit by substantially restructuring their business plan. Harley-Davidson changed from a traditional large batch manufacturing philosophy to just-in-time strategy
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Case 16 – Harley Davidson Strategic Audit of a Corporation III. External Environment: Opportunities and Threats (SWOT) Natural Physical Environment: Sustainability Issues 1. What forces from the natural physical environmental are currently affecting the corporation and the industries in which it competes? Which present current or future threats? Opportunities? a. Climate‚ including global temperature‚ sea level‚ and fresh water availability b. Weather related events‚ such as severe
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Identification of Harley-Davidson’s strategy and its rationale explaining its resources and capabilities. After that i compare these to those of Honda. Wfat does my analysis imply for Harley’s potential to establish cost and differentiation advantage over Honda. Knowing that‚ what threats does Harley face? And then how Harley can sustain and enhance its competitive advantage? Question 1: Identify Harley-Davidson’s strategy and explain its rationale. The fundamentals of the Harley-Davidson business strategy
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1. Background The Harley Owner Group (H.O.G)‚ a factory sponsored motorcycle enthusiasts club was established in 1983. The group was primarily formed in order to enhance the Harley Davidson brand experience by bringing the company closer to its customers and also to promote a positive brand image by controlling the negative influence of the biker gangs that many felt dominated the sub-culture. By the end of 1999 the H.O.G counted half a million members and about 166‚667 members were considered
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