Chapter Seven Customer‐Driven Marketing Strategy: Creating Value for Target Customers Chapter 7- slide 1 Customer-Driven Marketing Strategy: Creating Value for Target Customers Topic Outline • Market Segmentation • Market Targeting • Differentiation and Positioning Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 7- slide 2 Market Segmentation Market segmentation is the process that companies use to divide large heterogeneous markets into small markets
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Chapter 7 David Connor 1. The ____________ motor is the most common motor used in hermetically sealed units. a. Capacitor-start‚ induction run b. Repulsion-start‚ induction run c. Induction run d. Induction run two phase and polyphase 2. Of the four listed motors‚ which is the most commonly used on external drive‚ belt driven compressors? e. Induction two-phase and polyphase.
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Chapter 7 Australia’s Healthcare System 1. Summarise the five primary responsibilities of the federal government with regards to the health system. -The management and funding of Medicare -The management and funding of the pharmaceuticals Benefit Scheme (PBS) -The regulation of private health insurance -The development and regulation of health policy and legislation -The management of national health programs 2. a. Define Medicare. - Medicare is Australia’s universal health insurance scheme
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Chapter 7 Student: ___________________________________________________________________________ 1. To make sure the Japanese operations replicated the "Starbuck’s experience" in North America‚ Starbucks insisted on all of the following except: A. stores are required to adhere to the design parameters established in the U.S. B. all store managers and employees are required to attend training classes similar to those given to U.S. employees. C. transferring some employees to the Japanese operation
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As mentioned earlier‚ OHaganBooks.com has two main competitors‚ JungleBooks.com and FarmerBooks.com and no other competitors of any significance. The following table shows the movement of customers during July. (Thus‚ for instance‚ the first row tells us that 80% of OHaganBooks.com’s customers remaining loyal‚ 10% of them went to JungleBooks.com and the remaining 10% to FarmerBooks.com) To From At the beginning of July‚ OHaganBooks.com had an estimated share of 0ne-fifth of all customers
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The Great Gastby – Chapter 7 Summary • Daisy’s been visiting Gatsby regularly – he’s dismissed servant to stop gossip from spreading. • On the hottest day of summer‚ Nick and Gatsby have lunch with the Buchanans. They meet Pammy‚ Daisy’s daughter. Tom notices that Daisy and Gatsby are in love. • They drive to New York: Tom takes Nick and Jordan‚ Gatsby travels with Daisy • Tom stops for petrol at George Wilson’s garage and is startles to discover that the Wilsons plan to travel west. • Tom
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How does Tennyson tell the story of ’Godiva’? In the poem ’Godiva’ Alfred Lord Tennyson employs another famous mythological legend and transforms it into a story of his own. it is a narrative poem written from the perspective of an omniscient narrator whereby Tennyson has introduced political and economical aspects of Victorian society‚ the time in which the poem was written. The poem is written in verse paragraphs
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CHAPTER 7 THE VALUATION AND CHARACTERISTICS OF BONDS PROBLEMS Assume all bonds pay interest semiannually. Finding the Price of a Bond – Example 7.1 (page 306) 1. The Altoona Company issued a 25-year bond 5 years ago with a face value of $1‚000. The bond pays interest semiannually at a 10% annual rate. a. What is the bond’s price today if the interest rate on comparable new issues is 12%? b. What is the price today if the interest rate is 8%? c. Explain the results
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Chapter 7 1.Identify the reason for conducting marketing research. Marketing research is the process of defining a marketing problem and opportunity‚ systematically collecting and analyzing information‚ and recommending actions. Marketer conduct marketing research to reduce the risk of and thereby improve marketing decision‚ also‚ it can be used to help a firm develop its sales forecasts. Marketing research must overcome many difficulties and obtain the information needed so that marketers
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1. Which of the following statements is CORRECT?a. The constant growth model takes into consideration the capitalgains investors expect to earn on a stock.STATEMENT A is true because the expected growth rate is also the expected capitalgains yield.b. Two firms with the same expected dividend and growth rates must alsohave the same stockprice.c. It is appropriate to use the constant growth model to estimate a stock ’svalue even if itsgrowth rate is never expected to become constant.d. If a stock has
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