eHarmony If you are single and looking for long-term love‚ eHarmony.com Inc. wants to find you the "perfect mate." With traditional values and modern matchmaking possibilities‚ eHarmony.com has taken the electronic dating scene by storm. eHarmony has united more than 10‚000 couples in marriage in its short history and‚ during 2008‚ had more than seven million registered users. Background In 2000‚ eHarmony was founded by Dr. Neil Clark Warren an evangelical Christian who worked for 30 years
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Strategic Analysis of eHarmony ------------------------------------------------- CONTENTS EXECUTIVE SUMMARY 4 ANALYSIS & EVALUATION: 4 EXTERNAL ANALYSIS: 4 ECONOMY: 4 DEMOGRAPHICS: 4 INCOME DISTRIBUTION: 4 ETNIC MIX: 5 GEOGRAPHIC DISTRIBUTION: 5 AGE STRUCTURE: 5 SOCIAL AND CULTURAL TRENDS: 5 GLOBILIZATION: 5 TECHNOLOGICAL TRENDS: 5 GOVERNMENT INTERVENTION: 6 BUSINESS TRENDS: 6 MICRO LEVEL ANALYSIS: 6 BUSINESS CYCLE: 6 MAJOR PLAYERS IN THE INDUSTRY: 7 DIRECT
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Why profiled on Startup Review eHarmony established a new category within an online market that many considered to be dominated by two well-established Internet brands in Match.com and Yahoo. eHarmony was launched in August 2000 with $3M in funding and grew into a rumored $100M+ revenue‚ highly profitable company in less than 5 years (note: revenue currently estimated at $165M per year). By the time Sequoia Capital and TCV invested $110M into the company in November 2004‚ it was rumored that almost
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MARKET SEGMENTATION HISTORY CUSTOMER EXISTING CUSTOMER IN EXISTING STORE PRODUCTS TESCO PRIVATE LABEL Ain` Shamimi bt Arifin 2012615126 JACK COHEN Founded in 1919 in U.K as a group of market stalls Why Tesco is Tesco? In 1924‚ Cohen purchased a shipment of tea from T. E. Stockwell and combined those initials with the first two letters of his surname (COHEN) In 1929‚ first Tesco opened in Burnt Oak‚ Middlesex and it grows worldwide. TESCO IN MALAYSIA Tesco Stores (Malaysia) Sdn. Bhd. was established
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holiday season‚ each shop owner placed an additional order. Herb was so excited! "I figured business would slow down after that‚" Herb stated‚ "but in February I was contacted by Elmore Distributors. At that point‚ I had to make a huge decision about how far I wanted to go with this business." Elmore Distributors provided products for school fundraisers in a seven-state area. Herb was offered a two-year contract and immediate inclusion in Elmore’s promotional flyer. Herb Marks accepted the offer and
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| eHarmony Case Analysis | | | | | | Background and Facts: * eHarmony founded by Dr. Clark Warren and his son-in-law‚ Greg Forgatch‚ in 1998 * Officially launched in 2000 * First radio commercial in 2002 * First TV commercial in 2003 * They target serious relationship and marriage-minded individuals‚ offering a unique match-making product * They offer a tightly integrated system that encompasses a Personality Profile‚ which feeds into a patented matching
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Kristian Castro MGMT 700 10/10/2012 eHarmony Case Study 1. While meeting people online is becoming more commonplace with the increasing reliance on the Internet as a social tool‚ navigating the dating scene online has come with a stigma attached. People tend to use online personals sites as a last ditch effort when they become too frustrated with the traditional dating scene‚ or they are too busy to immerse themselves in the dating scene. Even though online dating is more popular now
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eHarmony Case Review Key Marking Issue The key marketing issue facing eHarmony is continuing to differentiate eHarmony from the emerging competition‚ to include free dating websites‚ by effectively marking their success measures and broadening their customer base. First Marketing Solution The first solution I would consider would be to defend eHarmony’s position as the leading matchmaking company in the long term relationship segment of the market. It is extremely important to market the success
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The Importance of Market Segments The Importance of Market Segments by John McMillan © 2007 All rights reserved The Importance of Market Segments The Importance of Market Segments Successful companies almost all have a significant market share; it is rare for more than three or four companies to be truly successful in any segment of the mar ket. It is not unusual for one company to dominate with every other company trying to catch up. Consider some examples. There are around
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eHarmony Question 1: The first general environment that is most relevant to this case is the demographic segment. This segment focuses on population size‚ age structure‚ geographic distribution‚ ethnic mix‚ and income distribution. This segment is relevant to eHarmony because there main focus is to match their customer’s with potential partners. They need to take in account the matches age‚ income‚ ethnicity‚ and income. In the case‚ they discuss how they require customers to answer questions
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