marketing on the Internet different from other forms of direct marketing media? The Internet is an interactive marketing medium for direct marketers offering information access and two-way communication with customers in real time via the computer. Interactivity is what makes marketing on the Internet different from other forms of direct marketing media. 2. What are some advantages of interactive media? i) Wide reach-The internet reaches a worldwide
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SUMMER PROJECT REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF UNDER GRADUATE DEGREE IN BUSINESS ADMINISTRATION Topic: Internet Retailingwith case study | SUBMITTED BY: AISHWARYA AGARWAL BBA (2012-2015) Roll No. : C-08 AISHWARYA AGARWAL A3906412339 BBA G (2012-2015) AISHWARYA AGARWAL A3906412339 BBA G (2012-2015) FACULTY GUIDE Mr. VIVEK AHUJA ASSISTANT PROFESSOR FACULTY GUIDE Mr. VIVEK AHUJA ASSISTANT PROFESSOR CERTIFICATE OF ORIGIN
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however it needs to be noted that Electronic commerce is a structured method with the use of different methods and technologies for undertaking the business activities in a global arena which includes different methods like business-to-business (B2B) and second more famous is business-to-consumer (B2C) (Seilina‚1990). The dramatic increase in the usage of internet has enabled the development of different businesses like the banking‚ insurance; supermarkets and other related elements like hospitals have
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have significantly influenced business enterprise and the way it is conducted worldwide. In my opinion‚ the two innovations in technology that have significantly influenced business enterprise and the way it is conducted are webcams‚ and social media sites. Back in the day business were conducted a certain way‚ everyone had to be in attendance for meetings and presentations. If you had to be in another country to present or even collaborate with another business you would have to purchase expensive
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Business Ownership There are three different forms of business ownership‚ the Sole Proprietorship‚ the Partnership‚ and the Corporation. Each of these businesses have major advantages and disadvantages. The sole proprietorship is a business which is owned and managed by one individual. Some of its advantages are‚ the ease of formation‚ its management control‚ and its distribution of profits. Some of the disadvantages are‚ its unlimited liability‚ the lack of continuity‚ the capital requirements
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Internet Privacy Imagine entering a grocery store and being tailed by masked paparazzi taking pictures‚ scribbling notes‚ and timing the length of each pause while you make product comparisons. These “consumer agents” are assigned to evaluate your decisions in gas stations‚ shopping malls‚ evenings out‚ your associates‚ and where you rest your head at night. Using their observations‚ they shout suggestions about what they know you want‚ should buy‚ and must have. This is not a concocted Orwellian
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Assignment 2: LASA 1—Conducting an Organizational Assessment The success of an organization depends heavily on its structure‚ strategies‚ and culture. In this assignment‚ you will develop an understanding of the importance of these elements in the success/failure of an enterprise. This assignment is the first of the two LASA assignments you will complete in this course. Using the Argosy University online library resources and the Internet‚ research methods of conducting internal and external
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P1: Describe the type of business‚ purpose and ownership of two contrasting businesses. I will be speaking about two organisations the first organisation I have decided to discuss is ASDA and I will follow it of by McDonald’s as the second organisation. Asda is a Public company and is a British supermarket chain which supplies various services to the customers such as: Clothing‚ Food‚ and General Merchandise etc. It has become a multi-national store leading of its subsidiary of Wal-Mart which
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increased presence of the Internet has changed the advertising industry in the United States in recent years. Some different types of internet advertising methods will be presented‚ as well as how some consumers view these types of advertising and their overall effectiveness. Many companies today take advantage of the online technologies that are available‚ and this has caused a great change in advertising platforms and messages. This paper will explore the advantages Internet advertising has to offer
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Business analysis Also known as cost benefit analysis reviews the sales‚ costs and benefit projection of a new product. Every company must have profit motivated objective with the new product. Now it’s time to analyze whether the new product is able to fulfill the profit making objective of the organization or not. Business Analysis is a structured methodology that is focused on completely understanding the customer needs‚ identifying how best to meet those needs‚ and then “reinventing” the stream
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