‘Mattel and the Toy Recalls’ (Case A) Related information: Mattel‚ Inc. is a toy manufacturing company founded in 1945 with headquarters in El Segundo‚ California. In 2010‚ it ranked #387 on the Fortune 500. The products and brands it produces include Fisher-Price‚ Barbie dolls‚ Monster High dolls‚ Hot Wheels and Matchbox toys‚ Masters of the Universe‚ American Girl dolls‚ board games‚ WWE Toys‚ and early-1980s video game systems. Mattel “designs‚ manufactures‚ and markets a broad variety of toy
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Mattel‚ Inc. is the largest toy company in the world. This largest toy company in the world was founded by Harold Matson and Elliot Handler in 1945‚ as they started to produce picture frames. However it was Elliott Handler who had a visionary of a side business in dollhouse furniture out of the converted garage (Mattel). As a top company‚ the primary activities of Mattel are to design‚ manufacture‚ and market the toys. As the company’s sales growing slowly‚ Mattel started to produce varieties of
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Case Memo:Mattel And The The Toy Recalls Summary: Mattel‚ a global leader in toy manufacturing is currently faced with a tough challenge of restoring their consumer confidence following the increased recalls of their toys made in China. At present the most important goal for Mattel is to reassure their customers that kids’ safety is their highest priority and they are committed to provide good quality toys that are safe to play with. The main impediment in achieving their goal is not having an
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Mattel and Toy Safety Gabriel Caldwell BUS 250 Pof. Robert Hamamoto May 11‚ 2014 In 2007‚ the Mattel toy company recalled around 20 million of its toy products do to contamination of lead in the paint and safety issues dealing with parts of its products (magnets) that was manufactured in China. The Mattel Company is considered the “global leader’ in toy manufacturing with over 30‚000 people employed in over 40 countries and operates in more than 150 countries. The Mattel Company faces
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and Society Mattel and the Toy Recalls Q1. Who are Mattel’s stakeholders? Who did Mattel cater to in the recall? What are the long-term implications of the stakeholder approach the company adopted? Stakeholders are the people‚ groups or organisations that have a direct or indirect stake in an organisation and can be affected by the organization’s actions‚ objectives‚ and policies. Key stakeholders in a business include‚ customers‚ employees‚ shareholders‚ government‚ suppliers‚ and the community
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Introduction Mattel‚ the world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized as a highly responsible corporate citizen that makes ethics and safety a priority. However‚ Mattel has had to overcome a few hurdles in order to stay on top; the first major problem they ran into was the recall of millions of products in 2007. The recall of toys because of health concerns has hurt the company’s brand image with
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increasing happiness and/or reducing pain‚ where happiness and pain can be either physical or psychological. In Mattel case‚ there were many negative consequences resulting in the contaminated malfunction toys. For example‚ the excess lead paint over permissible levels in the toys can cause permanent brain damage and even death. The improper toys’ designs failed to prevent the magnets from falling out which can be swallowed by children. When more than one magnet is swallowed‚ the magnets can attract
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Mattel toy recall Discussion Questions 1. How could Mattel have allowed these problems to happen? Aside from simply not using Chinese suppliers‚ could Mattel have avoided the toy quality/safety problems to begin with? Explain your answers. 2. Were Mattel’s responses to the toy recalls appropriate? Why or why not? 3. As supply chain trading partners‚ what responsibilities do Mattel and Early Light have towards one another? Should Mattel continue to use Early Light as a supplier-partner
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BUSINESS 501 ETHICS The Case of the Mattel Toy Company According to the instructions for this case study‚ three virtues were to be chosen to identify with the case study. In keeping with the instructions‚ I have chosen Honesty‚ generosity and justice as the 3 virtues to associate with the case. Stanford Encyclopedia of Philosophy states‚ “A virtue such as honesty or generosity is not just a tendency to do what is honest or generous‚ nor is it to be helpfully specified as a “desirable” or “morally
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Case Mattel’s Toy Recalls and Supply Chain Management This case talks focuses on the event in the year of 2007 when Mattel – the leading global toymaker – voluntarily recalled its toys from worldwide stores. Mattel’s name is synonymous worldwide for its most famous product – the Barbie Doll. The recall was initially for 83 toys which had excessive lead paint and soon after 6 more products we recalled which had a design problem of small magnets coming off the toys in addition to the use
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