Final Project Topic: 3 Hong Kong Lecturer: Calvin WAN Date: 26th November‚ 2013 Group Members: Leung KIT Chow YoYo Leung Tania Ma Tony Siu Ching Man Water Contents a. Executive Summary b. Description of 3HK & Reason c. Marketing Objective d. Environmental Analysis e. SWOT Analysis f. Segmentation g. Targeting h. Positioning i. Evaluation(4Ps) j. Recommendation k. References & Appendices l. Member’s Contribution Executive Summary 3 Hong Kong (3HK)‚ as being one of the
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1.0 Introduction Hong Kong is one of the most important tourism destinations in the Pacific Asia region for its unique landscape and shopping convenience. According to statistics‚ a total number of 41921310 people visited Hong Kong in 2011‚ that is 16.4% more compared to 2010 (Hong Kong Tourism Board 2012).Total tourism expenditure was 263142.71 million HK dollars and shopping accounts for most of them because it is the main purpose for individual visitors (Hong Kong Tourism Board 2012). Therefore
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Case Study Chase’s Strategy for Syndicating the Hong Kong Disneyland Loan Analysts: Bian Min‚ Luo Min‚ Wang Hongyu‚ Zhu Haidong Syndicated loan‚ with two or more bank lenders and a single set of legal documents‚ have gained tremendous popularity among corporations to finance their projects. This report aimed at evaluating the process by which Chase Manhattan Bank (“Chase”) syndicated the HK$3.3 billion Hong Kong Disneyland financing. To begin with‚ a detailed analysis of the first-round
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The image of Hong Kong is well known as “shopper’s paradise” and “Pearl of the Orient”. Further‚ according to the International Market Research Study‚ it shows that the lack of new appeals in Hong Kong is a significant reason for it not being considered as a vacation destination. Therefore‚ it is necessary to expand the appeals of Hong Kong. Why not use our existing natural resources as tourist attractions? To maintain the competitiveness‚ Hong Kong should build up its own unique and special character
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The IKEA store in Hong Kong is one of the franchise stores in the Asia Pacific region‚ having started business in 1975. Since then‚ IKEA has become the leader in the home furnishing industry. Source : The information in this case is extracted and adapted from the website of IKEA Hong Kong. Tasks Browse the website of IKEA Hong Kong (http://www.ikea.com/hk) and even conduct site-visit on one of its local branches to evaluate the Marketing Strategy of the firm in Hong Kong. Do not just copy
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The Decolonization of Hong Kong -Under Deng Xiaoping’s Leadership In the July of the year 1997 ‚ Hong Kong has officially been reunified to People Republic China from Great Britain’s colonization. Despite the problems around Independence of Hong Kong in recent days ‚ the requisition of Hong Kong from British power was a rhetorical event in the Hong Kong’s history. During the twenty centuries and under leadership of Deng Xiaoping ‚ China had successfully transformed themselves from a weak and
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Case Study: Chase’s Strategy for Syndicating the Hong Kong Disneyland Loan (A) Q1. How should Chase have bid in the first round competition to lead the HK$3.3 billion Disneyland financing? 1.Three ways to approach this deal 1) bid to win‚ 2) bid to lose and3) no bid. Chase chose to bid to lose on the first round‚ but just enough to make it to the short list. Also‚ since Chase is one of Disney’s relationship banks‚ Chase would not want to ruin this relationship by not bidding
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Obesity in Hong Kong Introduction The problem of obesity in Hong Kong is a significant issue that the community as a whole is trying to arouse public awareness to it. According to the statistics provided by a research done by the Hong Kong Department of Health‚ the estimated percentage of overweight and obese of the whole population in Hong Kong are 17.8% and 21.2% respectively(Hong Kong Department of Health 2009). This report will elaborate more on the reasons for obesity and the suggest preventive
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Hong Kong Cinema The Chinese art form I ’ve chosen to write about is film‚ with an emphasis on Hong Kong Cinema. I enjoy movies‚ in particular action films. Hong Kong Cinema has produced some of the best action films I have ever seen. I will discuss three Hong Kong Action genres‚ Martial Arts films‚ the Kung Fu Comedies and the Triad films. My first experience with Hong Kong Cinema came in the 1970s with Martial Arts films. Martial arts‚ emphasizes self-strengthening‚ therapeutic exercise
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JetStar Hong Kong 1. Jetstar Hong Kong is a proposed low fare airline‚ based at Hong Kong International Airport which plans to commence services in 2013.1 2. It will be formed as a strategic alliance between China Eastern Airlines and the Qantas Group. The two carriers will invest as much as $198 million‚ with each company holding a 50% share.1 3. It will initially serve short-haul routes to cities in China‚ Japan‚ South Korea and South East Asia.1 4. The business strategy of JetStar
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