Effect of Sales Promotions on Consumer Buying Behavior in Branded Apparels in India. Abstract INTRODUCTION Basically‚ promotion is first introduced in the 4Ps of marketing. The four Ps represents the marketing mix (Product‚ Price‚ Place & Promotion) and the promotional mix is the important term used to explain the set of tools of the business. This is applied to achieve benefit of its products and services from its consumer and the followings are (Advertising‚ Public relation‚ Direct marketing‚ Personal
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A RESEARCH PAPER PRESENTED ON THE TOPIC EMPIRICAL RESEARCH IN THE FIELD OF MARKETING A STUDY OF CONSUMER BEHAVIOUR IN PUNE CITY SPECIAL REFERENCE TO TOOTHPASTE BY PROF. B. S. KADAM E mail- kadam.bansi@gmail.com ANANTRAO THOPTE COLLEGE AND RESEARCH CENTRE BHOR PUNE- 412 206
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Informational Report On Basic Concepts of Integrating Internet Into Car Buying Activity Of Consumers Report submitted for the requirement of the course “Managerial Communication”‚ I Semester‚ Academic Session 2014-2015 Submitted By Mr. Sankalp Bhagat (A05) Amrut Mody School Of Management Ahmedabad University Ahmedabad‚ Gujarat Acknowledgement I would like to our express sincere gratitude towards Miss Tina Jobanputra‚ Faculty of Managerial Communication‚ Amrut Mody School of Management
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Introduction to Consumer Behaviour and Marketing Strategy Most successful companies have adopted the basic philosophy of the marketing concept: "satisfy your consumer needs and wants to make profits". To do so‚ one must understand his customer‚ and his attitude should be reflected by the whole organisational set up of the company. Sophisticated consumer behaviour research is a prerequisite of such comportment. What is consumer behaviour? = thoughts and feelings people experience and the
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Harper Adams University College And Beijing University of Agriculture Food Quality and Retail Management Module Title: Retail Buying Assignment Title: The application of modern management concepts to Retail Buying and their use in developing a Competitive Advantage. Module Tutor: Richard Taylor HAUCID: 11221900 Year 3 Date: 10th December 2013 Word Count: 2485 without references Content Summary In today’s highly competitive markets retailers evaluate all opportunities
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Filipinos as Consumers Philippines is considered as one of the countries with the lowest economic status‚ thus most Filipinos earned low or insufficient income to sustain their needs or wants. The insufficiency of their income made them to become wiser when purchasing the products. Some preferred to choose products with affordable prices while others stick to their loyalty to a specific brand. Practically‚ the Filipinos also prioritize their basic necessities than purchasing other unimportant products
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of Celebrity Endorsement on Consumer Buying Behavior with respect to Soft Drinks Prepaid by Guided by Hardik D Jani (Roll no: 35) Prof .Kruti Patel MBA Semester 4 Submitted to S K P I M C S DECLARATION We/ I‚ hereby‚ declare that the Comprehensive Project report Project titled‚ “Impact of celebrity endorsement on consumer buying behavior with respect to soft
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Group Buying Industry Overview Before we can group buy via Internet‚ tuangou was developed in China a few years ago. Tuangou means the same thing as group buying or collective buying. Tuangou allows people to invite other people and to buy the same merchandise at the same in large amounts
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Latar Belakang Perusahaan McDonald’s Corporation merupakan jaringan restoran cepat saji terbesar di dunia‚ yang melayani 47 juta pelanggan setiap hari. Produk dasar yang dijual McDonald’s adalah ayam‚ kentang‚ burger‚ dan softdrink. Sebagian besar restoran McDonald’s dilengkapi dengan tempat bermain anak-anak dan ruangan yang didesain dengan nuansa anak-anak. Setiap restoran McDonald’s dapat dioperasikan secara franchise‚ afiliasi‚ maupun dioperasikan oleh manajemennya sendiri. Pendapatan perusahaan
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CONSUMER BEHAVIOUR TO CHANGE IN PACKAGING DESIGN OF FMCG PRODUCTS. Introduction Design is increasingly used by firms as a strategy to create a substantial competitive advantage. Good design uniquely differentiates a product. Companies mastering the art of design have emerged as leaders in their respective markets. In this proposal‚ i examine how consumers respond to the visual aspects of packaging design and benefits of studying consumer behavior. The importance of packaging design as
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