L1: Engineering Economic Decisions ECON 320 Engineering Economics Mahmut Ali GOKCE Industrial Systems Engineering Computer Sciences www.izmirekonomi.edu.tr 1 Lecture No.1 Chapter 1 Engineering Economic Decisions Rational Decision- making Process The Engineer’s Role in Business Types of Strategic Engineering Economic Decisions Fundamental Principles in Engineering Economics Bose Corporation www.izmirekonomi.edu.tr Chapter Opening Story - Bose Corporation Dr. Amar Bose
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into a small group of people within my class and was asked to prepare a PowerPoint presentation of no more than 10 minutes addressing the various elements of the marketing process and the benefits and costs of a marketing orientated business giving examples. (PowerPoint presentation attached and notes) Overview/Reflection of Marketing Presentation First of all‚ to be put in a group of individuals that I had never met or interacted with before was always going to be difficult. The process of
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The wider macro-environment Changes in the wider macro-environment may not be as close to the marketing firm’s day-to-day operations‚ but they are just as important. The main factors making up these wider macro-environmental forces fall into four groups. Political and legal factors Economic factors Social and cultural factors Technological factors (Often referred to as the ‘PEST’ factors in the marketing analytical context‚ a useful aide-memoire‚ although in some texts it is sometimes referred
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In the case study ‘Youngcare and the donation landscape’ it is evident that the not-for-profit organization needed to raise funds to provide facilities to Young adults with high needs. In order to do this the organization had to study its environment ie its competitors‚ raising awareness amongst people and setting its targets. Youngcare competes with other renowned not for profit organizations such as the Red Cross and the McGrath Foundation; its direct competitors. The not for profit organization
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being made to address. From features to production the auto industry is large and quite competitive. Today‚ most advertisements for cars highlight their efficiency in the changing environment and how the car has been improved to do less harm to the environment. The auto industry is concerned with their impact on the environment as are its consumers. There has been a global competition in the more recent decades of the industry to create the most eco friendly‚ people friendly‚ and affordable car. In America
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Soy Sauce Pringles in Asia Demographic Segmentation Demographic segmentation divides the market into groups based on variables such as age‚ gender‚ family size‚ family life cycle‚ income‚ occupation‚ education‚ religion‚ race‚ genera-tion‚ and nationality. Demographic factors are the most popular bases for segmenting cus-tomer groups. One reason is that consumer needs‚ wants‚ and usage rates often vary closely with demographic variables. Another is that demographic variables are easier to measure
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How People Make Economic Decisions Paper University of Phoenix Eco 212 May 29‚ 2011 Economics plays a role in every person’s day-to-day life. One aspect that it plays apart in is decision making. For every decision that is made economics is applied. There are principles that relate to decision making. First is that for every decision made there are tradeoffs‚ to get one thing something else is given up. The next principle is for every decision made there is a cost. The cost is what was given
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THE INDIAN ECONOMIC ENVIRONMENT Companies and their suppliers‚ marketing intermediaries‚ customers‚ competitors‚ and publics all operate in a macro environment of forces and trends‚ increasingly global‚ which shape opportunities and pose threats. These forces represent “non-controllables”‚ which the company must monitor and to which it must respond. The beginning of the new century brought a series of new challenges: the steep decline of the stock market‚ which affected savings‚ investment
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Macro-environment Analysis on AirAsia and its effect on Marketing Decision Making | Prepared by Gajanayagam Jeyasundram | | | | This paper looks at a comprehensive macro-economic analysis using PESTEL and how it influenced marketing strategy and initiatives at AirAsia. | Table of Content | Content | 1.0 | Introduction * 1.1 Company Background | 2.0 | Macro-environment Analysis * 2.1 Demographic Factors * 2.2 Economic Factors * 2.3 Natural Factors * 2.4 Technological
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MBA 6008 - Global Economic Environment Professional Challenge – Company Analysis Philip Morris International‚ Inc. Sangbolu Tamba November 16‚ 2012 Introduction Philip Morris International‚ Inc. (PM) is an American tobacco company that earns most of its revenue from countries outside the United States. “It sells cigarettes around the world - with 40% of its sales coming from the European Union‚ 24% from EMEA (Eastern Europe‚ the Middle East‚ and Africa)‚ 22% from Asia‚ and 12% from Latin
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