Unilever in India: Hindustan Lever’s Project Shakti-Marketing FMCG to the rural Consumer Case Analysis Notes Section E‚ Group 7 Submitted By Anshu Khanna PGP/17/257 Diksha Singh PGP/17/267 Mohd. Shajeer PGP/17/277 Priya Chandak PGP/17/287 Shiji Thilak PGP/17/297 Q1q Q1)How is HUL placed in the Indian Consumer market? Hindustan Unilever Limited is the biggest player in the market share of FMCG sector of the country. The FMCG sector of the country is the fourth largest
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Project Shakti It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women. some key questions regarding this are answered in the following text. this is my perspective. Key features of project "Shakti"? Key features of project Shakti are: Ø It is an effective channel to reach to rural market which is not easily possible with the usual measures. Ø It also carries social objective along with it as it
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Hindustan Lever’s Project SHAKTI – Marketing FMCG to he Rural Consumer FACTS OF THE CASE: Intense competition from International as well as local players in 2000. Necessary for HLL to penetrate the untapped rural with urban markets saturated. Rural Markets were scattered over large areas and per capita consumption was low. Shakti was promoted as a CSR activity. Project Shakti was a unique sales channel due to the reasons apart from its scale and deep rural reach was that it reached
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Table of Content Introduction 2 Economic and Financial 2 Social 5 Environmental 7 Corporate Governance 9 Conclusion 12 Recommendations 12 References List 12 Introduction Pepsi Company (PepsiCo) is a multi-national company with businesses in manufacturing‚ marketing and selling various carbonated and non-carbonated beverages‚ as well as salty‚ sweet and grain-based snacks‚ and other foods. Besides the worldwide Pepsi-Cola brand‚ PepsiCo owns many other famous brands such as Quaker Oats
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Project Shakti case questions With the advantages and benefits HLL attained from the market strategy in competing with the other FMCG companies in urban area while facing the intense situations of shrinking market shares brought by its rivals emulating the market strategy‚ HLL experienced a hard time of scaling up its attractiveness in products. After gaining the temporary increased sales‚ the competitors in rural marketing aggregate again. Increasing numbers of companies‚ heating up competition
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Triple Bottom Line Theory & Organization Profits Theory All corporations are concerned with how much revenues and expenses they are generating‚ which in turn determines their overall profits‚ also known as their bottom line. The bottom line is what is used to measure the profitability of a company. The Triple Bottom Line Theory not only measures a company ’s bottom line‚ but it also measures the company ’s overall impact on the surrounding environment. In fact‚ according to the article‚ Leading
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stimulating social change or meeting social needs. They are meeting the needs of the present without compromising the ability of future generations to meet that need. In this case the need is clean air. Envirofit’s approach to shared value is to make a difference by focusing on energy and pollution reduction‚ and health and economic improvement. They wanted to create and economical value and also create value for society by addressing its needs and challenges. Envirofit hoped to reduce pollution by
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OF: “Cheating in a Bottom Line Economy” (by David Callahan) In “Cheating in a Bottom Line Economy‚” author David Callahan explains the fundamental reasons for the decay of simple business ethics in today’s economy in order to meet bottom line standards. Callahan draws conclusions from everyday businesses such as auto mechanic services‚ law offices‚ and even professional medical firms to prove that people will almost always choose financial stability over integrity. The economic life in America has
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1. Introduction The notion of the triple bottom line has become fashionable to be applied to management‚ consultation and investment over the last few years. The trend towards greater transparency and accountability in public reporting is reflected in revealing a more comprehensive performance which includes not only financial factor but also social and environmental ones. Despite the trend‚ there are still some people in mainstream sectors are to make profit regardless of environmental and social
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Triple Bottom Line approach in the events industry: A case study of ‘Dubai pet show’ Every business just focuses on how they could achieve their economical‚ social and environmental success in today’s scary era of environmental and social responsibility‚ before organizations just thought about profit‚ profit and more profit but now they have realized that they also need to focus on the social and environmental values‚ so every business is trying to go green‚ therefore they use the Triple bottom line
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