Chapter 10 – Products and Services for Consumers Discussion Questions 1. Define the following terms and show their significance to international marketing: Product diffusion Innovation Product Component Model Green marketing Quality Homologation Global brands 1. Debate the issue of global versus adapted products for the international market. A recurring debate exists relative to product planning and focuses on the question of standardized products marketed worldwide versus differentiated
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ASSESSMENT: BSBMKG413A – Promote Products and Services Assessment Activity 1. Consider this scenario. Eden Beauty the organisation you work for wants you to create an advertisement or plan a promotional activity for a new range of skin care products. They have stipulated the following requirements 1. The ad or promo activity should focus on the organisations reputation for providing luxury products made from all natural ingredients. 2. The advertisement should be pale pink and black 3. You should
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have invested ’ ’3D coffee ’ ’. 3D Coffee is gradually developing into a movement entertainment healthy. It looks like a new air crept into the lifestyle of young people. 2/ Business idea: * Create a unique coffee shop‚ where customers can enjoy nice coffee cups and watch blockbuster movies together. * Establishing a high-speed system of wireless for customers can access free. * This would be an ideal location for family or couple want to relax and talking. 3/ Requirements to succeed
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organisation want to be recognised by consumers‚ some aim at appreciation from the masses or their peers in general and usually‚ organisations aim for affirmation (For example‚ ISO or Cast Trust awards). Marketers in this case had used the consumer-driven approach‚ consumer wants are the drivers of all strategic marketing decisions. Every aspect of a market offering‚ including the nature of the product itself‚ is driven by the needs of potential consumers. Concept There are some types
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Assessment - Task One Assessment activity 1 1.1 Identify media suitable to fulfil an organization’s objective for reaching the target audience of each of the products/ services listed. Explain why. An example has been given. Product/Service Target Audience Media Reason EXAMPLE Funeral Insurance Plans Age group over 60+ TV Newspaper Many older people watch daytime TV. TV advertisements effectively use emotive selling. Regular reading newspaper by the older people
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Marketers’ main emphasis is on the customer while sellers focus on the product. A seller is only interested in converting product into cash‚ he is interested in a long lasting relationship but a marketer believes that business begins with friendship and after sale relationship .A seller sells what the producer has and need not necessary be a product or service that the buyer wants while marketer markets a product a service or a product that meets the need of buyer. This is attested by the way Jane
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Wednesday‚ April 17‚ 2013 Today marketers need both deep customer understanding and fresh customer insights that are based on fact not simple intuition or very small samples. VALS grounds its work in consumer data‚ accurate research and insightful analysis make VALS consultants ’ recommendations actionable. The benefits of taking the VALS Survey is they gain a fresh perspective by getting into the heads of your customers. It creates a richly textured consumer profile‚ and it helps understand the
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identify three ways that a meeting can be conducted. Meeting Purpose Conducted General Meetings Discussing project progress‚ future direction of a company‚ sharing information among clients‚ staffs‚ vendors and heads of company. Meetings can be conducted face-to-face‚ by teleconference‚ by video conference or online. Staff team Client Vendor Annual General Board Conferences Discussing a particular Meetings can be subject by bringing to conducted
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New Product Paper Principles of Marketing Set a price for a new to the world consumer (this means a product that is not on the market) product. Identify a new product you think could be successful on the market and set an introductory price for it. Use the following questions to structure your written analysis. a. What is the product name? Describe the product. The name of my product will be H2O run vehicle. The product is a vehicle‚ car or truck that uses water and
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How Marketers Target Kids Kids represent an important demographic to marketers because they have their own purchasing power‚ they influence their parents ’ buying decisions and they ’re the adult consumers of the future. Industry spending on advertising to children has exploded in the past decade‚ increasing from a mere $100 million in 1990 to more than $2 billion in 2000. Parents today are willing to buy more for their kids because trends such as smaller family size‚ dual incomes and postponing
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