Business Horizons (2007) 50‚ 395–403 www.elsevier.com/locate/bushor Buzz marketing for movies Iris Mohr Tobin College of Business‚ St. John ’s University‚ 8000 Utopia Parkways‚ Jamaica‚ NY 11439‚ USA KEYWORDS Motion pictures; Movies; Marketing; Promotion; Buzz marketing Abstract In today ’s dynamic entertainment environment‚ movies are struggling to stay afloat and remain profitable. Challenges such as piracy‚ digital theft‚ competition‚ overlapping movie campaigns‚ media fragmentation
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In today’s society‚ humans are quick to judge others based on what they believe. Communities tend to negatively view people who are different and do not fit into their own norms. All cultures have norms but they have differences that do not adapt with the dominant core culture in the United States. How we create the other is from our beliefs‚ values‚ and behaviors. If other people do not fit into a certain structure‚ we often have assumptions against them. Growing up in a particular neighborhood
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17 September 2013 How Violent Media Affects Children’s Behavior Media these days are becoming very violent. Children are our future. There are many incidents involving children being influenced by violent media now a days. Violent media can be found in video games‚ movies‚ and even music. First of all‚ some parents may think “Just because my child kills people in video games‚ does not mean they will end up being a serial killer.” Well Dr. Phil states‚ "The number one negative effect is they
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Since the start of time‚ gender roles have been crucial to society. Gender in a way assigns roles for individuals. In most cases‚ how they identify to a specific gender will set a precedent for them to follow for the rest of their lives. Those who choose to deviate from their expected roles in society are looked down upon. For the most part‚ we are accustomed to this idea that society expects women to act differently from men. While it is not a quite battle‚ nor a submissive one‚ for what is it worth
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Advantages & Disadvantages of the Internet in Education Read more : http://www.ehow.com/info_8109434_advantages-disadvantages-internet-education.html Nearly every classroom in America ’s schools can access the Internet‚ a number that grew from 35 percent in 1994‚ according to the National Center for Education Statistics. Some teachers use the Internet with every assignment while others take a different approach. As with any education technique‚ classroom Internet usage comes with both advantages
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1 Reaction Paper #1 Effects of Alcohol on the Internal Organs PSCY 4205 Ashleigh Whitfield 2/17/15 Whitfield 2 Many adults drink alcohol in the form of beer‚ wine‚ or liquor. People drink alcohol to relax‚ celebrate‚ and socialize. Alcohol affects people in different ways‚ and people have different relationships with alcohol. Many people can enjoy a glass of wine with food‚ or drink moderate amounts of alcohol in social settings‚ without any problems. Having one or fewer drinks per day for
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If you think back 10 or 20 years ago‚ you may wonder how we ever did some of the things we are able to now. Technology shapes our society in a number of different ways. Before the invention of the internet‚ there wasn’t email. Many people in the business world communicate solely with email and without it‚ they are lost. Have you ever lost your internet connection or networking device? You are literally stuck in a mess and have no idea what to do. Think back the first cell phones that were available
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The Internets Development for news reporting MCOM350 Final Project Paper 04/10/12 Today the internet’s effect on news reporting is a prime example that the internet is the greatest revolutionary tool. Reporters have had to become‚ sometime regular bloggers on top of their normal reporting duties they have had to tweet‚ to comment and they have had to interact. The internet gives us the ability to have information made available to you in a instant‚ however did the development help
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It would be normal to think that immigrants and refugees will affect somehow the economy of the European nations‚ because more jobs and health coverage is required‚ but also more goods will be needed in order to meet a higher demand. Prices might increase‚ but it is important to be mindful that companies that sell inferior products might increase in revenues since refugees will be able to spend only a few euros on their goods. According to Huttl P. and Leandro A. (2015)‚ “ the net fiscal contributions
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Assignment: Research on the internet for the different BI technology solutions available. Select the top two solutions that will be appropriate for a business environment with which you are familiar. Recommend one solution while referring to the second option and discussing the differences. Emphasize why you chose the top one and why it fits the problem. Report your recommendation in a one page‚ single spaced paper. Present a persuasive argument. Do not forget to provide proper references/citations
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