Pengurusan dapat didefinisikan sebagai satu proses perancangan‚ penyusunan‚ pengarahan dan pengawalan dalam sebuah organisasi bagi mencapai misi serta visi yang telah ditetapkan. Mengikut AhmadAtory(1996)‚ Istilah pengurusan telah merujuk kepada satu set yang telah direka bentuk bagi meninggikan dan mengarahkan kerja-kerja dan tugasan yang telah ditentukan.Istilah strategik pula berasal dari bahasa Greek Strategos yang boleh diertikan sebagai " Fungsi Seorang Jeneral’ (zainal Abidin 2008). Perancangan
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STRATEGY MANAGEMENT ASSIGNMENT Executive Summary In this assignment I will about Nokia as an example of strategic management‚ about the history of Nokia‚ analysis of some of its strategies and the type of tools use to analyse these strategies. Then I talk about the result of this analysis and finally the conclusion. Introduction Example of Strategic Management Organisation Strategic Management is an important process that a company should always take into consideration in order to be successful
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Strategic planning for company management has gotten more complex over the years. As times have changed‚ so have the various factors that a company may face throughout the years. Many things have changed‚ such as ethical concerns or issues‚ diversity issues‚ global nature concerns‚ and technological advances and innovations. Strategic managers have to be able to adapt their company to the constantly changing factor that the company may face. Strategic managers have to know what ethical concerns or
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the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades‚ it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004‚ the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition‚ hygiene and personal care with brands that help people feel good‚ look good‚ and get more out of life’. The corporate strategy is of
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NasionalCollege of Business Management and Accounting | | Course OutlineStrategic ManagementMGMB333/314 Special Semester‚ Academic Year 2012/2013 | Rusnita Bt Alimun (Quality Unit‚ Lobby Wisma/Tel: 09-455 3133/ Fax: 09- 455 2002)rusnita@uniten.edu.myDr.Mohd Zainal Munshid Bin Harun(AB-2-37/Tel: 09-455 2047)zainal@uniten.edu.my | | | * * Subject Synopsis While the successful day-to-day operation of a business demands sound human resource‚ financial‚ and information management practices‚ the
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Ques 1:- “Strategy” and “Strategic Planning” is something that is done once a year which results in a report. Others think it is market position‚ operational effectiveness or an idea or business model. Strategy is choosing to perform different activities that can be preserved and that will provide a sustainable competitive advantage. It is a mental exercise. It is a way of thinking about the world and approaching business. Strategic planning is a process to produce innovative and creative ideas
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aspects of the external environment of Singh’s Auto Rentals Company Limited and how it influences SWOT By: Victorine Quow Course Title: Strategic Management Principles and Practice Facilitator: Ms. Suzanne Hulder Teaching Centre: SITAL College of Tertiary Education Word Count: 2119 14th July 2014 Assignment Find an example of strategic management in an organisation in your country or region‚ from your own experience or from
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Table of Contents Q(1.1.1) 5 Leadership Theory 5 Situational Leadership Theory 6 Transformational leadership Theory 6 Q(1.1.2) 7 Impact of management and leadership styles on strategic decisions. 7 Impact of leadership styles: 7 Autocratic leadership: 7 Bureaucratic leadership: 8 Democratic leadership: 8 Laissez-Faire Leadership Style: 8 Q(1.1.3) 9 Leadership style adaptation to different future situation: 9 “Leadership style is the typical approach of a particular person
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4 MANAGEMENT DECISION 32‚2 Has today’s dominant marketing mix paradigm become a strait-jacket? A relationship building and management approach may be the answer. From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing Christian Grönroos Management Decision‚ Vol. 32 No. 2‚ 1994‚ pp. 4-20 © MCB University Press Limited‚ 0025-1747 The marketing mix management paradigm has dominated marketing thought‚ research and practice since it was introduced
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does the company need to go from here? How should it get there? The answers to these basic questions can be achieved by a “strategy”. Porter‚ (1996) defined strategy as “the creation of a unique and valuable position‚ involving a different set of activities”. It is also defined as “a set of related actions that managers take to increase their company’s performance” (Hill & Jones‚ 2007). Another deep definition would be “A company’s strategy is managements game plan for growing the business‚ staking
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