BSBMKG609A BSBMKG609A Rohit Chowdhary Assessment 1 Rohit Chowdhary Assessment 1 Company Introduction For this particular marketing assignment we are looking at an organisation based in the leafy suburb of Brisbane. The business is a home wares stores chain by two friends and business partners who have invested quite a huge sum of money and are running the business smoothly‚ but as always see the need for more growth and more profits on balance sheet. The strategies of the business have to completely
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DEVELOP A MARKETING STRATEGY Organizational Overview 1) Develop an organisational overview that: a. Outlines the strategic direction and organisational objectives b. Outline the current size‚ capabilities and resources of the organisation‚ including any notable strengths and weaknesses c. Identify any gaps between the objectives‚ and the current capabilities and resources. Answer: Opportunities 1) Identify two marketing opportunities that meet the objectives and evaluate
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Develop market research plan Performance objective In this assessment you are required to establish guidelines for researching and gathering information and work with your staff to gather and evaluate the data. Assessment description You need to review existing policy and procedure documents (in the appendices of your Student Workbook) and develop guidelines for managing the process of gathering research information. You also need to identify and plan to acquire all resources necessary for supporting
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Introduction 3 2. Findings 4 2.1 Briscoes Homeware 4 2.1.1 Company Background and Current Operations 4 2.1.2 Reasons for Expansion 5 2.2 Target Market Selection 6 2.2.1 Aspects of Business Environment in China 6 2.2.2 Comparison of China and Japan 7 2.3 Entry Mode Selection 8 2.3.1 Comparison of Entry Modes 8 3. Conclusion 10 1. Introduction The main scope of this report is based on the current position of Briscoes Homeware and the economy environment of Asian countries
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the non-commercial arena. Introduction Lifeline Brisbane‚ over the years‚ has been endeavouring to come to terms with one of the important areas of the not-for-profit marketing sector. This is social marketing‚ defmed as that branch of marketing concerned with the uses of marketing knowledge‚ concepts and techniques to enhance social ends as well as with the social consequences of marketing policies‚ decisions and actions. Lifeline Brisbane is a Christian‚ charitable organisation constitutionally
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Connect Brisbane started in 2004‚ with the vision of establishing a highly effcient food distribution enterprise that is both equitable to small farmers and provides affordable great quality fresh food to urban residents. To counteract the unsustainable and inequitable practices of the food industry‚ founder robert Pekin sought to develop a participatory model for food production and distribution which would ‘look after and dignify small farmers’. The company began in Brisbane‚ working
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Brisbane hotels to suit your needs When you plan to go on a travel‚ regardless of its purpose‚ you need to keep an eye on all of your needs for travelling‚ including accommodation. Given my experience in this domain‚ I can tell you that everyone has specific needs‚ but there are also some common needs that people have regarding the accommodation‚ depending on the travel purpose or the budget that they have for this. In this article‚ I will try to present you some of the hotels that can suit your
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Assessment 1 Case Study As a manger of 15 Houzit home ware stores which is successfully running in its second year. I am looking to develop a management plan for marketing information to monitor and review its progress for period of time in our organisation. As we are looking to cope with this advance online technology and growing market competition by providing standard home ware goods and service quality. We are also looking to increase our sale and revenue by finding the best solution or alternative
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HOUZIT HOMEWARE ORGANIZATIONAL OVERVIEW This assignment is divided into two tasks: Task 1 is the preparation of a report and Task 2 relates to the development of a marketing plan for Houzit. Task1 HISTORY The company is named Houzit Pty Ltd‚ it is a retailer for home wares. Houzit is a chain of homewares stores in Brisbane that specializes in bathroom fittings‚ bedroom fittings‚ mirrors and decorative items.. It is a growing business. It has 15 stores in Brisbane area‚ with all stores being
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UNIT CODE – BSBMKG607B MANAGE MARKET RESEARCH Training Package BSB07 - Business Services Training Package National Course Number and Name BSB60507 Advanced Diploma of Marketing TAFE NSW Course Number and Name 17857 Advanced Diploma of Marketing Version 3.0 Campus Newcastle Year 2014 Semester Onwards Skill Set (if applicable): Unit Code BSBMKG607B Unit Name Manage Market Research Assessment Event‚ Method and Due Date Assessment Event 1‚2‚3 – Due 4 August 2014 Units
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