Training‚ Vol. 42 No.4/5‚ pp.326-34. Carter‚ S Carter‚ S.‚ Cannon‚ T. (1992)‚ Women as Entrepreneurs‚ Academic Press‚ London‚ . Deakins‚ D.‚ Whittam‚ G. (2000)‚ "Business start-up: theory‚ practice and policy"‚ in Carter‚ S.‚ Jones-Evans‚ D. (Eds)‚Enterprise and Small Business: Principles‚ Practice and Policy‚ Financial Times Prentice-Hall‚ London‚ . McClelland‚ E. et al (2005)‚ “Following the pathway of female entrepreneurs: A six-country investigation”‚ International Journal of Entrepreneurial Behaviour
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number of consumer related issues. Consumer protection has earned an important place in the political‚ economic and social agendas of many nations. In India‚ the Government has taken many steps including legislative‚ to protect consumers. Consumers get exploited in the market. They respond to advertisements and buy goods. Generally advertisements do not give all the information that a consumer needs to know or wants to know about a product. Consumer awareness is making the consumer aware of His/Her
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MKTG 202: MARKETING RESEARCH Summer Assignment CONSUMER NEW ZEALAND Name: Uni ID: Date: 20/01/12 Table of Contents Executive Summary 1 Background 2 Research Objectives 3 Qualitative Research 4 Secondary Research 5 Conclusion/Recommendation 6 Reference 7 Appendix 8 Executive Summary This report has been prepared to evaluate the effectiveness of Consumer New Zealand’s online subscriptions and ways that it could
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1 NOKIA Marketing Problem According the analysis‚ Apple iPhone ‚Samsung Galaxy ‚and HTC are the most popular phone which will choose by the consumer nowadays. Nokia ‚ the world’s largest vendor of mobile phones from 1998 to 2012 has suffered a declining market share as a result of the growing use of smart phones from other vendors such as Apple iPhone and Andriod Phone. In fact‚ Nokia’s share price has fallen from a high of US$40 in late 2007 to under US$2 in mid-2012.The all information are represented
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In economics a rational consumer is defined as the people who act in a rational way and make rational choices‚ namely spending their money wisely. Utility is a term used to measure the amount of pleasure a consumer gains from a good or service they choose to invest in‚ thus spending our money wisely‚ in economic terms is a method of maximizing our own utility. However in today’s world different societies and individuals have failed to distinguish the different between a want and a need‚ which
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Introduction Google Inc. is a publicly traded company headed by CEO Dr. Eric Schimidt‚ specializing in internet searching and online advertising. Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University‚ and the company was first incorporated as a privately held company on September 7‚ 1998.The two founders Larry Page and Sergey Brin both play active roles in decision making process though.There are over 25 diffirent offices that Google owns‚ but the Home
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Required: Show that the equilibrium condition and consumer equilibrium under both cardinal and ordinal utility theory are identical. They both assume that the consumer is rational. Consumer equilibrium‚ under cardinal utility theory‚ is achieved when the sufficient condition is met. That is‚ the total expenditure is equal to the consumer’s income. If a consumer is assumed to consumes two commodities only X and Y‚ then: Utility is a function of Y and X; U = f(X‚Y)…………………………..i Let the price
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(All of Them)‚” New York Times‚ October 30‚ 2005‚ p Official Google Blog‚ September 17‚ 2009. 11 John Battelle‚ The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (New York: Penguin Group‚ 2005)‚ p Google Inc.‚ Form S-1 Registration‚ April 29‚ 2004. Thomas R. Eisenmann‚ “Betting on Google’s Future‚” Wall Street Journal‚ August 24‚ 2004‚ p. B2. 19 “Google: One Million Servers and Counting‚” Pandia Search Engine News‚ July 2‚ 2007‚ http://www. pandia.com/sew/481-gartner
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Consumer Behaviour of Two Wheeler customer towards Small Cars Introduction "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ – Peter Drucker. As Peter Drucker puts it‚ a marketer needs to understand Consumer behaviour so that the marketing concepts have the essence of consumer orientation and the emphasis is more on the customer than the product. The core of modern marketing lies in creating meaningful value satisfaction
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INTRODUCTION Consumer behaviour study is based on consumer buying behaviour‚ with the consumer playing the three distinct roles of users‚ payer and buyer. Consumer behaviour is the study of when‚ why‚ how‚ and where people do or do not buy products. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the buyer decision making process‚ both individually and in groups. It studies characteristics of individual consumers such as demographics
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