Abstract: In June 2008‚ India-based Tata Motors Ltd. announced that it had completed the acquisition of the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Tata Motors stood to gain on several fronts from the deal. One‚ the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market. After the acquisition‚ Tata Motors would own the world ’s cheapest car - the US$ 2
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Performance Appraisal in Tata Motors Performance Appraisal in Tata Motors 2012 Surabhi Agarwal Abhishek Gangwar Fatima Abbas Aarti Chaudhary Eram Khan IIPM 9/24/2012 2012 Surabhi Agarwal Abhishek Gangwar Fatima Abbas Aarti Chaudhary Eram Khan IIPM 9/24/2012 INDEX -------------------------------------------------
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2.1 ANALYSIS Adaption from the Case Studies and Research Cases Tata Group uses two different strategies locally and internationally when dealing with its businesses. Local businesses under Tata Group’ umbrella uses the Domestic Strategy which requires product differentiation base on the local adaption. Such example is the Tata Nano Car and the Tata Ace Truck (picture below)‚ produced by Tata Motors at an affordable price for the people in India. Ratan Tata wanted to produce a car which is super
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PREFACE This is a research proposal on a study on launch of new cheapest car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data. Also to gain knowledge about how TATA brought this new product i.e.‚ “NANO” up to the development stage and finally going to launch it on 23rd March‚ 2008 (already launched till now). During
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customers could get cars of any color as long as it was black‚ while Tata Motors went to customers before designing Ace and asked them about the price and features that they wanted. Compare and contrast between these two approaches? 1. Both the cases are related to Automobile industries. Mr. Ford is talking about passenger cars & tata is talking about commercial vehicles. Main points can be argued as follows. Ford Cars | Tata Ace | Passenger Vehicles | SCV | Already made a huge market &
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TATA MOTORS: Serving an ‘ACE’ for SUCCESS Tata Motors‚ India’s largest integrated automobile manufacturer‚ announced the commercial launch of the country’s first versatile and indigenously developed‚ diesel powered mini-truck —The Tata Ace — at a glittering function in Bangalore. Tata Ace is priced in the range of Rs 2.25 lakh for BS II and Rs 2.35 lakh for BS III (ex-showroom Kochi and Bangalore respectively). Tata Ace is powered by a small and efficient 16bhp 700 cc IDI diesel engine. Suitable
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Introduction An automobile or motor car is a wheeled motor vehicle for transporting passengers; which also carries its own engine or motor. Most definitions of the term specify automobiles are designed to run primarily on roads‚ to have . seating for one to eight people‚ to typically have four wheels‚ and to be constructed principally for the transport of people rather than goods. Automobile comes via the French language‚ from the Greek auto [self] and mobiles [moving]; meaning a vehicle that
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Tata Group is an Indian multinational conglomerate company headquartered in Mumbai‚ Maharashtra‚ India. It encompasses seven business sectors: * Communications and information technology * Engineering * Materials * Services * Energy * Consumer products * Chemicals. Tata Group was founded in 1868 by Jamsetji Tata as a trading company. It has operations in more than 80 countries across six continents. Tata Group has over 100 operating companies each of them operates independently
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MARCH 2009 FINANCIAL HIGHLIGHTS During the year‚ the Company reported its highest ever Profit after Tax (PAT) of Rs. 922.20 crores‚ as against Rs. 869.90 crores for the previous year‚ a growth of 6%.The Operating Revenue is also higher at Rs. 7‚236.23 crores‚ as against Rs. 5‚915.91 crores‚ a growth of 22.3%. Operating Revenue is higher mainly owing to new tariff approved by the
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Strategy for sustaining momentum for Tata Ace Brief Background of Ace y India ’s first mini truck y Launched in May 2005 y Tag line Small is Big y Answer to the marketing myopia of three wheelers Idea behind launching Tata Ace Market Situation y y y Govt plans of road expansion. High GDP growth rate positively correlated with truck penetration. High probability of increased demand in LCV segment. Company Situation y y Tata product portfolio lacked greater than 45
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