Best Western Plus Antel Hotel Vs Holiday Inn Best Western Plus Antel Hotel has a full-service spa‚ an outdoor pool‚ and an indoor pool. Complimentary wireless Internet access is available in public areas. Business amenities at this 3-star property include a business center‚ a meeting/conference room‚ and limo/town car service. This family-friendly hotel offers a poolside bar. The staff can provide concierge services‚ wedding services‚ and event catering. Additional amenities include a children’s
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HOTEL FRONT OFFICE OPERATIONS AND MANAGEMENT (BC 002) ASSIGNMENT - FRONT OFFICE MANAGEMENT BC002 Subject Title: Front Office Management Subject Code: BC 002 Student Name: Dhimyan Ibrahim Student I.D: 0105159 Lecturer: Gurcharan Singh Hans Marks: TABLE OF CONTENT PAGE a) History of the company Page: 1 - 6 b) Vision‚ Mission Statement & Company’s Objectives Page: 7 - 9 c) Location
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1. Outline the business The boutique hotel that I am planning to operate is named ‘MUX boutique hotel’‚ which is located near to strait of Singapore. Unlike the traditional standardized hotel‚ MUX offer luxury facilities of varying degrees in unique or intimate settings with the opportunity to explore the local atmosphere. Generally‚ concept that this hotel wants to delivery for is a type of relaxing and fashionable lifestyle outside the city. It aims to provide incredible view‚ comfortable and
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of Brand Affiliation in Hotel Market Value by JOHN W. O’NEILL and QU XIAO The notion that a hotel’s brand contributes significantly to the property’s market value is supported by an analysis of nearly eleven hundred hotel transactions over the past fifteen years. The analysis found that brands added value beyond the usual contributors to a property’s value‚ such as net operating income and revenue per available room. The effects of branding were most noticeable in midmarket and upscale hotels. Based
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strategies are trend to have higher labor productivity‚ especially in some organizations which require heavy capital (Koch & McGrath 1996‚ 335-354). Therefore‚ Shangri-La have extensive training program to enhance service quality in this upper class hotel. Quality service is the competitive advantage of Shangri-La. It provides training to lead loyal employees to provide the excellent service to all customers. Employee is intangible resource‚ it is difficult and costly to imitate. Therefore‚ it helps
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A HOTEL PRACTICUM REPORT ON IVORY HOTEL AND SUITES Buntun Highway‚ Tuguegarao City‚ Cagayan‚ Philippines April 23‚ 2013 to May 18‚ 2013 In partial fulfillment of the requirements for the course HIM 71 Hotel Practicum (OJT) For the degree in Bachelor of Science in Hospitality Industry Management COLLEGE OF HOSPITALITY INDUSTRY MANAGEMENT Cagayan State University Andrews Campus‚ Tuguegarao City SUBMITTED TO: CRISTINA S. SORIANO SUBMITTED BY: ANDREA S. LACAMBRA SUBMITTED
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Report Summary The purpose of this study is to analyze the premium segment of the hotel industry. We have carried out Porter’s Five Forces Model analysis of the premium segment of the hotel industry and compared it with some industries like IT‚ Cement and Textiles which have shown growth potential in recent times. This has been carried out to give an idea of the forces relative to other industries for an investor. Next‚ we identified some of the dimensions of strategy for the industry and analyzed
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Table of Contents Introduction 5 External Environment Analysis 7 Internal Environment Analysis 10 Porter’s Five Forces 13 Tows Matrix 15 Overview of Financial Performance 16 Boston Consulting Group (BCG) Matrix 17 Competitive Profile Matrix 18 Strategy Formulation & Methods of Development 19 Conclusion 20 Recommendations 21 Evaluation of Learning 22 Bibliography 23 Table of Figures Figure 1: Economic Survey-----------------------------------------------7 Figure 2: Visitor Arri
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Executive Summary This essay looks at the Ritz-Carlton hotel operations‚ marketing strategies and service qualities. The essay will also include the transformational process model (including inputs and outputs) like shown in the Hospitality Operations A system approach book by Ball et al. (2003)‚ also market segmentation‚ differentiation and position in the market. The information was obtained from different literature such as academic journals and topic related books. RITZ-Carlton
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MANAGEMENT 11 MARKETING MARKETING OF SERVICES – A CASE STUDY ON SOCIAL MEDIA MARKETING IN HOTELS ANAND BANDA Associate professor Email: anandnithm@ymail.com Ph: 09553562226 B” – shastra International journal of management. Theme: Marketing. Topic: Marketing of services – A case study on social media marketing in hotels. ABSTRACT Services marketing is marketing based on relationship and value. Marketing of service is different
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