INSTITUTE OF PROFESSIONAL DEVELOPMENT EXECUTIVE MBA PROGRAM : MASTER IN MANUFACTURING MANAGEMENT MODULE : MARKETING MANAGEMENT TOPIC : VALUE PROPOSITION OF A PRODUCT / SERVICE LECTURER : Ms PUVANESWARY K. CHRISTINE NAME OF STUDENT : MASURI MAT ROZEKHI MATRIC NO : EMBA-MMFG-12151 I/C NO : 610620-01-6280 DATE ; 11TH AUGUST 2012 Contents Introduction 4 Purpose of report 4 Definition of marketing 4 Definition of value 5 What makes people buy a particular product
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service quality and staff training are interrelated. A staff who has been given training will be able to a quality service to their customers unlike a staff who haven’t been given staff training‚ this is seen practically if looked at restaurants. Most of the time hotels which hire temporary staffs for peak season will have a high percentage of showing low quality service because these temporary staffs are given just a minimum or basic training. When a staff is given basic training this will contribute
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Hotel Grand Borneo‚ Kota Kinabalu Grand Borneo Hotel is located in 1Borneo Hypermall‚ Sabah’s largest shopping mall. The stylish accommodation offers a grand indoor pool‚ 2 dining options and modern rooms with free internet. Hotel Grand Borneo is a 25-minute drive from Kota Kinabalu International Airport. It is 7 km from Kota Kinabalu City Centre. The spacious air-conditioned rooms at Grand Borneo feature elegant design and furnishings. Each well-appointed room is equipped with a minibar‚ tea/coffee
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leading global hospitality company‚ with more than 3‚000 hotels and 500‚000 rooms in 74 countries and territories‚ with more than 135‚000 team members worldwide. The company owns‚ manages or franchises some of the best known and highly regarded hotel brands including Hilton Hotels & Resorts‚ Conrad Hotels & Resorts‚ Doubletree by Hilton‚ Hampton by Hilton‚ Hilton Garden Inn and Waldorf Astoria Hotels & Resorts. The Hilton portfolio of hotel brands adheres to founder Conrad Hilton’s philosophy
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Describe how you think Wernie will (a) make sure that the way he manages the hotel is appropriate to the way it competes for business; 1. Training and development of staff 2. Planning & Staffing 3. Marketing & Service innovations 4. Operations and management improvement 5. Welfare and motivation to employees (b) implement any change in strategy;
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The Hotel Hydra Styles of service can be described as a Buffet Service for Breakfast. Equipment identified as appropriate would be: Bain Marie to keep foods warm‚ hot plates‚ cereal dispensers‚ juice jugs‚ bread and basket displays‚ toasters‚ tea and coffee jugs‚ utentils and dressing and condiments. Because the Hotel has 100 bedrooms it is appropriate to have a leisure centre and conference facilities‚ to boost the occupancy. It also caters for holiday makers and families with children who will
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The use of the statement of cash flow is a relatively new wrinkle in financial reporting. This statement‚ however‚ can be a useful management tool CASH FLOW is the life blood of a hotel. To manage a hotel’s assets properly‚ the hotel’s management must understand cash flow. The Financial Standards Board (FASB) has mandated that companies issue a statement of cash flow (SCF)‚ in addition to the traditional income statement and balance sheet. The SCF is a replacement of the little-understood measure
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Restaurant Practicum Report on (Name of the restaurant) (Exact address of the restaurant) TRAINING PERIOD: November 9‚ 2009 to February 14‚ 2010 In Partial Fulfillment of the Requirements for the Course Restaurant Practicum For a Degree in Bachelor of Science in Hotel and Restaurant Management College of International Hospitality Management University of Perpetual Help System - DALTA Alabang – Zapote Road‚ Pamplona 3‚ Las Piñas City SUBMITTED TO:
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TRIBHUVAN UNIVERSITY INSTITUTE OF ENGINEERING DEPARTMENT OF ARCHITECTURE PULCHOWK CAMPUS A THESIS PROPOSAL ON DEISGNING RECREATIONAL TOURIST RESORT FOR PARTIAL FULFILLMENT OF REQUIREMENT FOR THE COMPLETION OF BACHELORS DEGREE IN ARCHITECTURE SUBMITTED TO: PROF. DR. SUDARSHAN RAJ TIWARI THESIS COORDINATOR SUBMITTED BY: BISHWODEV BHATTARAI 064/B.ARCH./208 DATE: DECEMBER 16‚ 2011 Thesis Proposal on Designing Recreational Tourist Resort TABLE OF CONTENT 1. BACKGROUND 2. INTRODUCTION 2.1 WHAT
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The Westin Hotels & Resorts is a 5-star hotel that is first founded in the United States by Severt W. Thutston. In 2011‚ they have been operating approximately 160 hotels in 37 countries including one of their hotels in Kuala Lumpur‚ Malaysia. Opening in 2003‚ The Westin Kuala Lumpur is located right in Bukit Bintang‚ which is the heart of Kuala Lumpur. This hotel has 443 guest rooms and suites with splendid views whereby guests can enjoy a residential comfort. Efficient work spaces‚ 24-hour in-room
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