actions/events that happen in the time and place of the interaction (front office) and actions/events that are out of the line of visibility for the users‚ but are fundamental for the service. Chosen Service - Hospital Industry Visited Service Business – Jawaharlal Nehru Medical College Healthcare/Hospital Sector Healthcare‚ which is a US$ 35 billion industry in India‚ is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 according to Technopak Advisors in their report - ’India Healthcare
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6–1 Arnold Palmer Hospital Case – Process Analysis © 2008 Prentice Hall‚ Inc. 6–2 Presentation by Group 4 Members: Ma. Corazon Q. Guevarra Belina S. Katigbak Gage Rush Christine Tubig February 10‚ 2014 © 2008 Prentice Hall‚ Inc. 6–3 a 158-bed pediatrics hospital facility located in Orlando‚ Florida‚ United States The hospital is part of Orlando Health and is supported by the Arnold Palmer Medical Center Foundation one of the busiest and most respected hospitals in the medical treatment
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nurses at a local hospital‚ the following steps are the ones I will take to ensure that the newly hired nurses understand the hospital’s organization culture: I will ensure that the hospital recruit using realistic job previews following the hospital core values. I will make sure that the company only selects the job applicant which best meets the demands of the job‚ fits with the work environment and the culture of the hospital. I will provide a
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Brand Positioning and Market Segmentation Brand positioning is an important strategy for achieving differential advantage. Essentially‚ positioning reflects “the place” a product occupies in a market or segments. GAP has a wide range of products that are reflected in multi-segments. Initially‚ as a specialty clothing retailer‚ GAP segmented the market using price as the sole criterion. GAP strategically decided to serve three major segments‚ which can be seen from price differences among GAP’s
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Hospital Planning & Designing Planning & Designing Team - Architects - Interior Designers - Structural Consultants - MEP consultants - Kitchen & Laundry Experts - Landscape Consultants - Project Managers - Bio-Medical Engineers - Hospital Administrators - Doctors Chitkara Hospital Planning: Presentation flow • Functional Programming • Space Programming • Basic Concepts of Designing • Planning of Specialized Areas Chitkara Principles: Functional Programming • • • • •
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limitations and with regard to how these service management ideas‚ theories and techniques might contribute to the development of a business. Customer segmentation Study the market‚ its structure‚ identify attitudes and behaviours of consumers‚ this is the first step of marketing. Among the range of behaviours and characteristics of potential buyers‚ it is necessary to identify homogeneous groups or segments of customers‚ assess their importance and possible development
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Market segmentation: We divided the market segmentation criteria into 3 main groups: Segmentation criteria profile psychographic bahavioural Socio-economic: -disponible Income: -more than average disponible income -less than average disponible income lifestyle: -luxury orientated -value orientated benefits soughts: - price conscious - quality conscious - image conscious - ethical conscious geographic: -location: -urban area -non urban area Buyer habits: -Super/Hypermarkets
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APPLIED SCIENCE AND TECHNOLOGY Signature Date: ……………………………………… Chapter 1 1.1. INTRODUCTION TO PROJECT Hospital administrators are often overwhelmed with information about a bulky number of patients and their stays to the hospital that need to be organized and kept up-to-date. The patient management system is a web based application that is designed and developed for hospital administrators and doctors to organize information on patient visits. The system intends to facilitate several steps
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Question 1 Describe the 7 Ps of marketing and provide examples with which you are familiar. Question 2 Discuss the importance of the ‘marketing mix’ to the success of a firm. 7Ps of marketing: Philip Kotler elaborated McCarthy’s (1960) traditional marketing mix; according to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives
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aim its marketing efforts and ultimately its merchandise.[1] A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product‚ place(distribution)‚ promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace. Market Segmentation: Market segmentation is one of two general approaches to marketing; the other is mass-marketing. In the mass-marketing approach
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