marketing environment‚ relating to the fast- food industry. 2.2 Porter’s Five Forces – Fast-food Industry 1.2.1 New Entrants “The industry is dominated by a number of international quick Service Restaurant Chains‚ including McDonald’s‚ Burger King‚ Pizza Hut‚ KFC and Domino’s “(Data monitor‚ 2010). So the market of fast food is highly competitive‚ and the cost to entry the fast food industry is high. This force should be weak. 1.2.2 Substitutions Substitutes are readily available:
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Ramandeep Singh Mrs. Vinson October 23‚ 2012 English 1001 Essay 2 Draft 3 Fast food Obesity is an epidemic that is sweeping over the United States today. It’s affecting both adults and children. With the increase in fast food availability and a decrease in the time most Americans have to prepare nutritious meals at home‚ it’s obvious why more people are eating at fast food restaurants. Obesity is a growing problem in the United States and more and more children are being affected. But do uneducated
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VISIONS OF SOCIETY: The Bureaucratization of Society 43 The McDonaldization of Society GEORGE RITZER The success of fast food chains is used by Ritzer as a metaphor for some general trends characterizing contemporary American society.We have become a nation driven by concerns for rationality‚ speed‚ and efficiency that are so well illustrated by the McDonalds’ style of operation. Food‚ packaging‚ and service are designed to move quickly and cheaply through and out of these restaurants‚ giving customers
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companies are all the Hong Kong style dim sum fast food. And they are all Hong Kong’s local enterprises. Fairwood and Maxim each with more than 70 shops in Hong Kong. Café de Coral’s potential competitors from the United States and Japan. They are Burger King‚ KFC‚ McDonald’s‚ Yoshinoya and Conveyor belt sushi. They are not the Hong Kong style dim sum fast food‚ even if they are very well-known fast-food companies‚ they are just the potential competitors of Café de Coral. • Strengths/Weaknesses
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millionaire in the process. Delligati`s hates to see anyone leave one of his ‘store” unhappy. Their lunchtime whirl all comes together to meet one. It is to serve the customer within sixty seconds of the order`s being placed. Their production in making burgers has designated stations in order for them to serve customers as fast as they can. McDonald’s empire really is built around individual stores‚ each striving to conform to the company motto of “quality‚ service‚ cleanliness‚ and value.” McDonald’s
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which was a lot tastier than it sounded. Unlike most of her friends‚ Ariel had never quite managed to become a true vegetarian. She pretended to be most of the time‚ but occasionally she allowed herself juicy steak and once even a hamburger from a burger joint‚ during a meeting with a potential investor in one of her
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the world market‚ in 2010 McDonalds cash from operations totaled $6.3 billion compared to $5.8 billion in 2008. McDonalds currently faces different problems‚ however ‚ for many years‚ McDonalds have faced challenges from many competitors to include Burger King‚ Kentucky Fried Chicken (KFC)‚ Subway‚ Wendy’s‚ Sonic‚ Jack in the Box and Hardees‚ but they were always able to put up a strong fight with their competitors and continue to lived up to their mission statement (McDonald’s FAQ). McDonald’s
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Topic: Topic Question No.3‚ McDonald’s (from Week 12 case study ‘China’s Big Mac Attack’ ) and its strategic appreciation using SWOT analysis and its possible future developments -Introduction- This paper analyses possible development in McDonald’s’ future based on the strategic appreciation using SWOT analysis (Strengths‚ Weaknesses‚ Opportunities and Threats). Firstly‚ the paper briefly explains the outline of the case study. Secondly‚ it identifies the organisation’s current mission
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If you have ever had a meal in a restaurant (fast-food/formal dining)‚ used an ATM in a bank‚ spent your vacation at an amusement park or simply browsed through a mall‚ you have been exposed to McDonaldization. McDonaldization is "the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the rest of the world" (Ritzer‚ 1996‚ 1). Nearly every aspect of today ’s society has been affected by McDonaldization including
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Population. Retrieved October 11‚ 2006‚ from Statistics Bureau & Statistical Research Training Institute‚ Statistical Handbook of Japan Web site: http://www.stat.go.jp/english/data/handbook/c02cont.htm Warner‚ M. (2006‚ April 19). Salads or no‚ cheap burgers revive McDonald ’s. Retrieved October 11‚ 2006‚ from The New York Times Web site: http://www.nytimes.com/2006/04/19/business/19mcdonalds.html?ex=1160712000&en=34e9c7b981666d79&ei=5070
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