Case 1-Ramly Burger Question 1 What are the likely advantages of Ramly Burger of using the agents as its main distributor especially to large retailers? In understanding marketing channels‚ it is important to know the reasons for the existence of channel structures. These structures typically called intermediaries because they stand between production on one side and consumption on the other. Intermediaries also known as an agent. Channels evolve through the need for specialized functions which
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C HAP T ER 12 An intriguing possibility is the near-officeless headquarters for international companies. Technology may permit more people to work from anywhere as they e- mail and teleconference with their colleagues‚ customers‚ and suppliers elsewhere. Thus they can live anywhere in the world and work from their homes‚ as is already occurring within some professions.62 However‚ if people can work from their homes‚ they may move their homes where they want to live rather than living
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Burger King Beefs Up Global Operations Gregory Peavy Columbia Southern University Burger King is the world ’s largest flame- broiled fast food restaurant chain. The first Burger King was called” Insta Burger King” opened in 1954 in a Miami‚ Florida suburb. In 2009 burger king operated about 12‚000 restaurants in all 50 states and in 74 countries and U. S. territories worldwide through a combination of company owned and franchised operations
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Brief history about Burger king Burger King´s business dates back more than a half-century‚ having been founded in 1954 when James McLamore and David Edgerton opened the first Burger King restaurant in Miami‚ Florida. The Whopper sandwich was introduced in 1957 and became an instant success‚ leading the founders to develop the "Burger King‚ HOME OF THE WHOPPER" campaign in 1958. In 1961 McLamore and Edgerton acquired national and international franchising rights for the Burger King brand‚ which was
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Outline 2 Introduction Mission statement Vision statement Nature of the product how does burger king achieve its two fold goal Branding STP Service style Product style Outline 3 Marketing department Marketing techniques Burger king’s environmental internal forces Burger king’s environmental external forces Burger king’s Marketing Mix BCG Matrix Conclusion Introduction 4 Mission statement 5 “We will prepare and sell quick service food to fulfill our guest’s
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Business and Economics Burger King in Portugal To lead or to follow? Sara Saraiva Patrone | Number 152110048 Advisor: Professor Mário Valente Dissertation submitted in partial fulfillment of requirements for the degree of MSc in Business Administration‚ at the Universidade Católica Portuguesa‚ June 2012 Burger King in Portugal – To lead or to follow? Abstract Title: Burger King in Portugal. To lead or to follow? Author: Sara Saraiva Patrone In 2001‚ the Burger King (BK) brand‚ managed
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Burger King: Promoting a Food Fight I. Introduction Today‚ Burger King Corporation‚ as the fourth largest fast food restaurant chain overall after “Yum! Brands” (34‚000 locations)‚ McDonald’s (31‚000 locations) and Subway (28‚400 locations)‚ owned or franchised a total of 12‚174 restaurants in 76 countries‚ of which 1‚387 restaurants were BK Co.’s restaurants and 10‚787 were owned by its franchisees. The two main successful factors of BK are market expansion by strong franchising
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Executive Summary Burger King Worldwide‚ Inc. (“BKW”‚ the “Company” or “we”) is a Delaware corporation formed on April 2‚ 2012 and the indirect parent of Burger King Corporation (“BKC”)‚ a Florida corporation that franchises and operates fast food hamburger restaurants‚ principally under the Burger King® brand. Burger King is the world’s second largest fast food hamburger restaurant‚ or FFHR‚ chain as measured by the total number of restaurants. As of December 31‚ 2012‚ Burger King owned or franchised
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MOS burger is a Japanese style fast-food restaurant chain which was founded in Tokyo in July 1972. In 1991‚ the first MOS burger store was opened on Xin Sheng South Road in Taipei and till now there are 174 stores distributed all over in Taiwan. Since 2004‚ Taiwan and Japan’s MOS burger have been selecting natural beef from New Zealand synchronously. The brand name‚ MOS burger‚ clearly states the goals of founder. “M” stands for mountain which is dignified and noble‚ “O” is to have a wide and vast
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Information Burger King was founded in 1954 in Miami‚ Florida by James McLamore and David Edgerton. There are more than 11‚000 globally in more than 60 countries. In 1957 the WHOPPER is their most famous menu item‚ and has been their signature item ever since. In 1958 the Burger King Corporation aired their first television campaign. Then in 1963 two restaurants opened in Puerto Rico for their very first international market. 1975 was the introduction of the “Drive-thru service” in the U.S. Burger King
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