Hong Kong Disneyland’s advantages: 1. Hong Kong has advantages such as geography‚ population‚ adjacent to the largest market in the world. Within 5 hours flying time‚ covering half of the world’s population. 2. well-known brand--Magic Kingdom of Walt Disney World cultural genius lies in its culture around the world to be "United States-processing". Classical inheritance of the culture has a strong sense of self-ability‚ Disney have cultural capture world of classical culture that last forever
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Management Process: Ocean Park Hong Kong Table of Contents Introduction. 2 Ocean Park Hong Kong. 3 External Environments of Ocean Park. 4 PEST Analysis. 4 Political Analysis. 5 Economic Analysis. 5 Social Analysis. 6 Technological Analysis. 6 Industry Analysis. 7 Five Forces Analysis. 7 Threat of New Entry. 8 Threat of Rivalry. 8 Threat of Substitution. 9 Threat of Suppliers. 9 Buyer Power 10 Competitor Analysis. 10 Disneyland. 10 Wetland Park. 11 Internal Environments of Ocean Park. 12 SWOT Analysis
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Research on repositioning of the Hong Kong Ocean Park Corporation – Revised Graduation Proposal ofto 50346885 Research on repositioning of the Hong Kong Ocean Park Corporation Revised Graduation Proposal School of Creative Media‚ City University of Hong Kong Student Name: Student No.: Principal Advisor: Second Advisor: Date: To‚ On Fun 50346885 Mr. Philip Lee Miss Jacqueline Liu 31 October‚ 2003. 1 Research on repositioning of the Hong Kong Ocean Park Corporation – Revised Graduation
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28 8. Implementation Plan 33 9. Evaluation and Control 34 Executive Summary The main objective of this report is to provide a strategy that will enable Hong Kong Disneyland to enhance its competitiveness in the Hong Kong market. In this manner‚ the report provides the issues that affects the performance of Hong Kong Disneyland and provides the perceived solutions to ensure that the company is on track of achieving the goal of being competitive. In order to find a better solution for these
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Disneyland in Hong Kong- Good or Bad? The aim of this essay is to discuss the advantages and disadvantages in having Disneyland coming into Hong Kong. Disneyland is a famous theme part‚ with outlets all around the world‚ including Japan‚ America and France. And now‚ Disney decided that the next theme part it is going to locate itself is Hong Kong- is how beneficial will it be to Hong Kong? The diagram on the left shows the proposed location of Disney land in Hong Kong. It will be situated at the
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Case Analysis of Hong Kong Disneyland Table of Contents Overview 1 Service Concept 2 Current Issues 3 Analysis 5 Recommendation 7 Overview Hong Kong Disneyland was opened in September 2005 through a joint venture between the Walt Disney International and Hong Kong government. Disney has been on an international expansion since it first opened its park in 1980 in Japan and China being the most lucrative market‚ Disney decided to open the park in Hong Kong after selecting the city
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Strengths: Honk Kong Disney Theme Park has its incredibly strong brand awareness is its powerful strength. As a child I had willingly been instructed with the brand and can even recognize the distinct calligraphy associated with the brand. It has no surprise because BusinessWeek has ranked Disney as the 8th most recognizable global brand. A recognizable brand such as Disney increases consumer trust and indicates the company’s advanced and successful marketing. Another reason for Hong Kong Disney Theme
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expansion into Hong Kong with the theme park Hong Kong Disneyland (HKD). The Walt Disney Company was founded in 1923 by Walt Disney. It was a company founded upon as an entertainment experience for people of all ages starting out with short films and then moving into full length motion pictures. Since its inception the Disney Company has grown into a worldwide organization and is made up of four major areas. Those areas are studio entertainment‚ consumer products‚ media networks‚ and parks and resorts
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SUMMERY This paper will analyze Hong Kong Disneyland that was built y Disney in conjunction with the Hong Kong government. The local culture of the people of Hong Kong and how it is related to the operation of business especially the tourism industry‚ which Disneyland will fall under‚ will be closely examined. The author chose Hong Kong Disneyland‚ a theme park built and operated by a new-joint venture‚ between the Government of Hong Kong and the Walt Disney Company. In this report the
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Executive summary Background: Disneyland wants to know visitors’ ideas of what improvements can be made to enhance their satisfaction. For this purpose‚ Disneyland desires that a quick survey of their visitors be done to elicit their opinions. Justification: Disneyland always receive many of complaints for the tourist ‚it found that the common problem is cutting in the line and the place & facilities is not enough. Recommendations: Disneyland should find out the main problem and rectify
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