Individual Case Analysis-1 Hong Kong Disney Mktg 412 Sales Management In the case entitled Hong Kong Disneyland (Ivey Management Services version‚ 2007) describes the global mega-entertainment corporation’s inability to achieve forecasts in attendance and profit for the facilities first two years of operation (2005-206). Further research has shown that Hong Kong Disneyland (HKD) first year of profit came in 2012 (Nip‚ Kang-Chung
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One or two specific questions that came to mind during this reading are… The chapter talks about moving away from formal testing and towards overall assessment schemes‚ description-based and formative. This certainly has not been adapted into the Hong Kong school system. Do you think something like this could ever come about? If not is there a way to use this concept for our own use in classes or will it be redundant with the amount of testing that already happens? Explore – Something
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The IKEA store in Hong Kong is one of the franchise stores in the Asia Pacific region‚ having started business in 1975. Since then‚ IKEA has become the leader in the home furnishing industry. Source : The information in this case is extracted and adapted from the website of IKEA Hong Kong. Tasks Browse the website of IKEA Hong Kong (http://www.ikea.com/hk) and even conduct site-visit on one of its local branches to evaluate the Marketing Strategy of the firm in Hong Kong. Do not just copy
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to study and evaluate the implementation of customer relationship management strategy in Hong Kong Disneyland. Hong Kong Disneyland is a famous international company over the world. It vision is to provide the quality service on the ceremony to customers and to provide them special unique experiences. We have conducted an interview with a supervisor of customer relationship management department of Hong Kong Disneyland concerning their special customer management strategy. For example‚ how it provides
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Hong Kong Disneyland One of the biggest complaints heard from visitors of Hong Kong Disney‚ is the size of the park. The vast majority of visitors believe that the park is too small. The capacity of the park is 30‚000 visitors per day. HKD is the smallest among Disney theme park properties in the world. The park currently occupies just 55 acres and has only four “lands” – Fantasyland‚ Tomorrowland ‚ Advertureland‚ and Main Street USA. Our first recommendation would be to expand the park. HKD
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Hong Kong Disneyland The Disney Company envisioned it being a great idea to introduce its resort to the huge market in China by opening up a Disneyland park in Hong Kong. The Chinese people have an interest in the American culture‚ and they want to connect with the global popular culture so in theory it sounded like a great idea. It turns out that HKD has not been the success that many predicted it would be. This is can be contributed to how well Disney was able to translate its strategic assets
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Hong Kong International Airport (HKIA) is the main airport in Hong Kong; it is an important regional trans-shipment centre‚ passenger hub and gateway between the Mainland China and the rest of Asia. And HKIA is the primary hub for several domestic airlines‚ such as Cathay Pacific Airways‚ Dragonair‚ Hong Kong Express Airways‚ etc. Review the history‚ HKIA has won seven Skytrax World Airport Awards for customer satisfaction in just ten years (Skytrax‚ 2010)‚ the second busiest airport in the world
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Nowadays‚ McDonald’s brand has more than 31‚000 fast-food restaurant‚ located in 121 countries and regions. McDonald’s restaurant industry has become the world’s most valuable brands. However‚ McDonald’s face a big problem about business sales in Hong Kong. First of all‚ people are increasingly aware of fast foods harm human health‚ resulting in a decline in sales of McDonald’s fast food. Most people think that McDonald’s is a restaurant that sells primarily unhealthy junk food like hamburgers‚
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Introduction Due to the practical part of my studies I travelled to Hong Kong to complete a six month traineeship at a private school. Besides the food and cultural difference I noticed that the people were aware of the fact that their live was dramatically different compared to the life of the rest of Chinas population. Especially the term “One country‚ two system “points out Hong Kong´s special political situation in connection to China. The term was originally used to describe a constitutional
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Corporate Governance in Hong Kong 1. Corporate Governance in Hong Kong Hong Kong’s position as an international economic and financial center is attributed to its exemplary corporate governance. With Hong Kong’s various authorities and regulatory bodies emphasizing on transparency and accountability for listed companies‚ Hong Kong was ranked first for corporate governance among 11 Asian countries in 2007. (Refer to Appendix 1) The Stock Exchange of Hong Kong (SEHK) describes corporate
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