Introduction The purpose of this paper is to analyze the Walt Disney Company and their expansion into Hong Kong with the theme park Hong Kong Disneyland (HKD). The Walt Disney Company was founded in 1923 by Walt Disney. It was a company founded upon as an entertainment experience for people of all ages starting out with short films and then moving into full length motion pictures. Since its inception the Disney Company has grown into a worldwide organization and is made up of four major areas
Premium Walt Disney Parks and Resorts The Walt Disney Company Walt Disney
SUMMERY This paper will analyze Hong Kong Disneyland that was built y Disney in conjunction with the Hong Kong government. The local culture of the people of Hong Kong and how it is related to the operation of business especially the tourism industry‚ which Disneyland will fall under‚ will be closely examined. The author chose Hong Kong Disneyland‚ a theme park built and operated by a new-joint venture‚ between the Government of Hong Kong and the Walt Disney Company. In this report the
Premium Walt Disney Parks and Resorts The Walt Disney Company Walt Disney
Economic Conditions in Hong Kong Unemployment went from 2.5% in 1997 to over 6% in 1999 GDP fell to historic low of minus 5.1% in 1998‚ with slight improvement to 0.7% in 2nd qtr. of 1999. Property sector was dominant growth driver in Hong Kong‚ over 65% of stock market valuation and 50% of bank lending. Tourism was only 4% of economy activity in 1998 and 1999. Gov’t. hoped to diversify with a tourist attraction. $104B to territory from tourism in 1996‚ dropped to $55B in mid-1997. The Walt
Premium The Walt Disney Company Walt Disney Walt Disney Parks and Resorts
the United States caused Disney to seek out international success. Disney anticipated that there would be continued success by “bringing the original disneyland model to new territories‚ and then‚ if feasible‚ adding a specialty them park.” (5) Disney began the venture of internationalizing its theme park operations with the opening of Tokyo Disneyland in 1983. This park is regarded as one of the most successful amusement parks not only in the Disney operating parks but in the world. Disney’s highly
Premium Walt Disney Parks and Resorts The Walt Disney Company Walt Disney
1. Background In this study‚ we aim to study and evaluate the implementation of customer relationship management strategy in Hong Kong Disneyland. Hong Kong Disneyland is a famous international company over the world. It vision is to provide the quality service on the ceremony to customers and to provide them special unique experiences. We have conducted an interview with a supervisor of customer relationship management department of Hong Kong Disneyland concerning their special customer management
Premium Customer relationship management Customer service Marketing
Executive Summary Hong Kong Disneyland (Disney HK) is owned by Hong Kong International Theme Parks Limited‚ a joint venture company with 57 percent shares from the Hong Kong Government and 43 percent shares from the Walt Disney Company. One of the key reasons Disney HK was constructed is to create new jobs for both within Disney and through other employment opportunities and was also estimated to generate economic benefits for Hong Kong. This report would include a comprehensive analysis of the company
Premium Walt Disney Parks and Resorts The Walt Disney Company Walt Disney
Hong Kong Disneyland had mechanisms in place to adapt to local Hong Kong culture‚ yet these means appeared to be partially ineffective. Why? Despite hard efforts of management‚ during 1 year there were some difficulties Chinese Disneyland faced to. One of the biggest problems was the Lunar New Year Holiday. It took place when administration of park didn’t take into account some particularities of Chinese people consumption habits. This fiasco led to many complaints‚ ticket returns and‚ importantly
Premium Hong Kong Chinese people Chinese language
Case Brief: Disneyland 1.) How accurate was the projection of visitors to the park? Estimated attendance: 2005 – 5.6 million Actual attendance: Sept. 12‚ 2005 (opening day)-5.2 million In its first year‚ Disneyland in Hong Kong were 400‚000 short of its target of 5.6 million projected visitors Estimated attendance: 2008: 7.1 million Actual attendance: 8.2 million In order to attract more visitors‚ the park has announced to add four new attractions‚ apart from the already-announced
Premium Walt Disney The Walt Disney Company Walt Disney Parks and Resorts
Hong Kong Disney: the good and the bad Introduction:Disney Disney was founded on October 16‚ 1923‚ by Walt and Roy Disney as the Disney Brothers Cartoon Studio‚ and established itself as a leader in the American animation industry before diversifying into live-action film production‚ television‚ travel‚ and theme parks (The Walt Disney Company‚ 2012). Disney went on to construct theme parks in California‚ Florida‚ Tokyo‚ Paris‚ and Hong Kong. Today Disney is the largest media conglomerate of the
Premium Walt Disney Parks and Resorts The Walt Disney Company Disneyland Resort
1. How would you value the Hong Kong Disneyland project from the perspective of Walt Disney? The valuation of Hong Kong Disneyland from the perspective of Walt Disney is done by taking the following assumptions: Cost of Capital = 9.52% Cost of Government Debt = 8.19% Cost of Commercial Bank Debt = 11.36% Cost of Equity = 12.3% (10 year average) Inflation = 7.31% (10 year average) Gross margin = 37% Operating Cost = 22% Variable Management Fee = 5% With the above assumptions the FCF
Premium Walt Disney Parks and Resorts Discounted cash flow The Walt Disney Company