com/image/pretty/1/1746 [18/11/2011] Ehow.com‚ 2011‚ “How to improve marketing communication” http://www.ehow.com/how_7744345_improve-marketing-communication.html [29/11/2011] Ellaskitchen‚ 2011 “Homepage” http://www.ellaskitchen.co.uk/ [1/12/2011] Hong Kong Government‚ “Hong Kong: The facts” http://www.gov.hk/en/about/abouthk/factsheets/docs/population.pdf‚ [26/11/2011] Kapferer‚ 2004‚ “Brand identity prism” http://www.12manage.com/methods_kapferer_brand_identity_prism.html‚ [18/11/2011]
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Become the Leadership Position in Hong Kong of Their Core Busiess TABLE OF CONTENTS INTRODUCTION 1 Company Background 1 Company Objective 2 ENVIRONMENT ANALYSIS 2 CPM Matrix MARKETING SITUATION ANALYSIS 5 SWOT Analysis 7 BCG Growth-Share Matrix 9 Relative Market Share Position in Industry 13 CONCLUSION 15 RECOMMENDATION 16 APPENDIX 18 REFERENCE 20 INTRODUCTION COMPANY BACKGROUND PCCW Limited (PCCW or the Company)is a Hong Kong-based company which holds interests
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Feasibility of Sparkle Ltd’s Opening Jewellery Retail Store in Hong Kong PROBLEM This study was designed to analyze and evaluate the feasibility and possibility of Sparkle Ltd’s idea to open a jewellery retail store in Hong Kong. Specifically‚ the study seeks answers to these questions: * What is the opportunity for opening a jewellery retail store in Hong Kong? * What is the risk of opening a jewellery retail store in Hong Kong? * Do the advantages overweigh the disadvantages in this
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jungle. The Gorilla was called Kong and Kong was real wonderful friends with an old wise turtle named Jim. Jim was always the one who knew everything; because every time Kong had a question Jim will always have an answer. Now there is no telling how Jim came to be or how he ended up meeting Kong‚ it just happened. For a while everything was going how it was supposed to go‚ everyone was getting along and there wasn’t really any situations that came up. Jim and Kong had their everyday conversation
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The Five Forces model of Porter will be applied in this part Bargaining power of customers Although there are some strong competitors are also providing M.I.C.E‚ the market in the North is joined by very few players. Therefore‚ the choices for Northern customer are somewhat limited. Despite the fact that they may come to Saigontourist of FidiTour in the South but it seems to be no convenient and cost effective. Hence‚ the bargaining power of customers in the market for NACI is at moderate
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[pic] Associate Degree Program First Semester 2010-2011 Global and Local Cultures City Forum Class: 127-01 Course Lecturer: Stella Kao Name Student ID Ji Xi Ze 10460350 Siu Wan Chi 10453666 Hui Sin Chun 10419957 So Tsz Hing 10454157 Tsang Wan Yu 10442820 Table of Content |Introduction |
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Strategic Analysis of Movie Exhibition Industry By: Kim Saline February 24‚ 2010 Objective: To provide an analysis and make recommendations to increase revenue in the movie exhibition industry. Overview: Ticket sales for movie theaters are at their lowest point since 1996. With the core demographic group expected to grow slower than the US population and with technological advances growing at speeds faster than the industry can keep up‚ ticket sales will continue to decline if the current
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Q3. The major generational changes for post-80 have been a hot topic among the society. Some people say that both the China and Hong Kong post-80’s attitudes towards the society are totally different from that of the past generations. Before talking about how the generational changes are and what the similarities or differences between the China and Hong Kong generation‚ the definition of “post-80 generation” is that: The term “post 80” stands for the generation who was born between 1980 and
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To a large extent‚ Hong Kong became a modernized society in the period of 1970 – 1997 according to the political and economic development of Hong Kong in this period. In terms of politics‚ political modernization is the transformation from traditional autocratic system to modern democratic system. The democratic system included the form of representative government‚ popular election and multi-party system and Hong Kong could mostly achieve it in the period of 1970 – 1997. First‚ there was democratic
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driven by bad news‚ their massive volatilities were transmitted back to the US market. The volatility of the Chinese market has had a significantly positive impact on other markets since 2005. The volatility interactions among the markets of China‚ Hong Kong‚ and Taiwan were more prominent than those among the Chinese‚ Western‚ and other Asian markets were. The major correction of the Chinese stock market between February and July 2007 significantly contributed to the volatility surges of other markets
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