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    Indian Homemaker Insights

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    2/1/2010 STRATEGIC RETAILING CONSUMER INSIGHTS- HOME MAKER Understanding the Indian Homemaker Gaurav Arora/ Riddhima Chopra February 1‚ 2010 CONSUMER INSIGHTS- HOME MAKER Understanding the Indian Homemaker A homemaker is a man or woman that chooses to stay at home instead of having a career outside the home‚ so they can run their household and raise a family. They often feel exhausted as they do not have a dedicated break time. Along with caring for the children‚ they

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    Housework Division

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    in 1940 to 61% in 2003‚ the term “housewife” and homemaker continue to be seldom used as a means of work. As female labor continues to rise each year‚ I believe that history will be repeating itself and therefore not only would sharing household responsibilities be the most viable option but a must. The text (Ch. 12 Pg.259) describes the “superwomen” as the dual-career wife who has unrealistic aspirations as she tries to manage being a wife‚ homemaker‚ and mother and balance her career on top of it

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    The American Academy of Pediatrics suggests that boys in middle childhood may become aggressive‚ while girls of this age tend to become more withdrawn in contrast. 3. The daughter/son tries to fill the void when a mother is missing by becoming the homemaker and caretaker of other younger siblings. The child feels bitter about and robbing sons and daughters of their childhoods. II. Advantages of Being a Single Parent A. Parent provides a more peaceful household 1. The workload required to raise kids

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    your overall opinion of the article/agreement.] In the first portion of the article she describes her life with her husband before starting a family‚ then moves on to tell us [avoid “you‚” “us‚” “we‚” etc.] about the burdens of being a full time homemaker. She describes the stereo typical life in that time period where the husband often worked late and spent little time at home‚ while she was at home taking care of every day chores as well as the taking care of the children. When her children had

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    Family Dynamics

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    Homemaker: •Take care of the household and it’s dependent members. •They perform domestic chores such as washing‚ ironing‚ buying foods and drinks‚ cooking and cleaning.  They may also run errands and walk the family pet. •A large part of their job is taking care of the children; if there are elderly or disabled people in the household‚ they may care for them as well. Homemakers - Then •Traditionally‚ women have filled the role of homemaker •The role of homemaker varies in families based

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    The one quality most necessary in my chosen career of a homemaker is to enjoy what I am doing. As a homemaker I enjoy the privilege and the opportunity to schedule my days exactly as I wish. Over the years I have perfected a highly efficient program of cleaning‚ shopping and laundering. Monday is scrubday not another week beginning in an office with a boss‚ I am my own boss. My entire family has the chance to clutter‚ litter and soil the house over the weekend. But in the morning‚ a transformation

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    Working Mothers

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    divided‚ and so on. When thinking of working women‚ two models come to mind. One of which is paid employment that has a protective and beneficial mediating effect. Employment protects women against certain negative aspects of being full-time homemakers and mothers‚ such as monotonous housework‚ dependence on the male partner for financial and emotional support‚ increases self-esteem because they are contributing to the world they live in. These women receive a renewed interest in life because

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    Problems of Working Women

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    living‚ increasing expenses on education of children‚ increasing cost of housing properties in India force every family in India to look for ways and means of increasing the household income. As a result‚ women in India who were mostly known as homemakers are forced to go for jobs and take up even careers that were considered only suitable for men such as working in night shifts in call centers or BPOs. They are left with no option but to fend for their families in all possible ways. Working women

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    enthusiastically adorned their homes with a dazzling range of new domestic appliances. Hire-purchase schemes allowed people to take products home and pay for them in instalments. During the 1950s‚ the role of women was generally considered to be that of the ’homemaker’. Bright television and magazine advertisements encouraged women to stay at home and create a domestic haven for their families using the new appliances on offer. These devices promised to raise standards of living and release housewives from the

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    Women in 1900s

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    Women were supposed to fulfill certain roles‚ such as a caring mother‚ a diligent homemaker‚ and an obedient wife. The perfect mother was supposed to stay home and nurture so society would accept them. A diligent housewife had dinner on the table precisely at the moment her husband arrived from work. After World War II‚ there was an expansion of the population; therefore caused the need for more housing and other needs of people. The first mass-produced suburb - Levittown‚ New York - was built

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