executives’ rigorous strategic. Brand strategy（1984~1991）：produce refrigerator only‚ accumulate management experience of enterprises and create famous brand “Haier”. Diversification strategy（1992~1998）：from one product expand to all the household appliance products. International strategy（1998~2005）：being sold in the main global economic area market. Global strategy（2006~now）：creating different kinds of Haier Brand------adjust to different countries in the
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Khind Holdings Berhad or Khind is a Malaysian leading electrical and electronics appliances company Founded in 1961 by Cheng King Fa. He is 73 years old and the business origin from a small family business at 52 years ago. With 50 years’ experience in the electrical industry‚ he provides invaluable advice to the Group on production‚ marketing‚ new product research and development. Khind has been expanding its business in Malaysia‚ Singapore and Hong Kong in recent years‚ primarily through Khind
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GOO op yo KITCHEN BEST: ETHICS WHEN DOING CROSSBOUNDARY BUSINESS IN SOUTHERN CHINA I believe you need to set big goals that challenge people to get big results. - Henry Chan‚ chief executive‚ Kitchen Best tC Kitchen Best Appliance Co. Ltd was a home electrical appliances company based in Hong Kong with its own manufacturing plant in Guangdong province. The company was founded by Hong Kong businessman Chan Dong-hwa. In 2008‚ Chan handed the reins to his son Henry‚ who immediately set some ambitious
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Haier – Taking a Chinese Company Global in 2011 Haier is a Chinese consumer electronics company with its headquarters in Quingdao‚ Shandong‚ China. They were once the largest home appliance maker in China and started their business in the year 1984. In 2010‚ they were called one of the most innovative firms of the Business Weeks magazine. Their products are air conditioners‚ mobile phones‚ washing machines‚ refrigerators and televisions. The CEO of Haier‚ Zhang Ruimin‚ wanted to create
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moved into a new phase in the globalization of product design‚ manufacturing‚ and sales.” (p24-16) Haier was determined to break into the market in the United States‚ but the company had strong competition in the United States. A majority of the home appliance market in 2004‚ was held by Electrolux‚ General Electric (GE)‚ Whirlpool‚ and Maytag holding 93.2% of the market‚ and on the consumer electric side Matsushita‚ Sony‚ Philips Electronics‚ Sanyo‚ and LG Electronics controlling the market. “Compared
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Overall it shows steady growth when compared to the 2000 enrolments. Table 2 The table shows the percentage of household consumer durables sold in the UK from 1972 to 1983. It can be divided into three groups. Firstly‚ a number of appliances were in a high percentage of homes for the entire period. These included TVs‚ vacuum cleaners‚ refrigerators and washing machines. TV ownership was the highest‚ growing from 93% to 98% over the eleven-year period‚ while washing machine ownership‚ the lowest of this
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Abstract Haier makes‚ designs and sells home appliances such like washing machines‚ air conditioners and refrigerators around the world. Haier founded in China in the mid of 1980s by Zhang Ruimin‚ and it has become one of the country’s leading brands today. In 2006 Haier was ranked as the world’s sixth largest maker of large kitchen appliances with a 4% global market share. In this paper‚ it is going to analysis Haier’s performance management‚ why Haier is so successful and challenges that Haier
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WHIRLPOOL CORPORATION GLOBAL PROCUREMENT | Cost Analysis | | | | | Whirlpool is the world’s largest producer and marketer of small and large home appliances such as mixers‚ food processors‚ washing machines‚ refrigerators‚ air conditioners‚ etc. Whirlpool also has a long standing relationship with Sears‚ which sells Whirlpool products under the brand name Kenmore. In addition to its North American presence (both manufacturing and sales)‚ Whirlpool also has a strong presence in Mexico‚ and
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We are planning to launch smart refrigerator in India soon that will have sensors which will read the barcode on whatever is stored in the fridge and will flash its expiry date on the panel‚" LG Electronics Executive Vice President and CEO‚ Home Appliances Co‚ Moon B. Shin http://www.authorstream.com/Presentation/vikasindian001-643284-refrigerator/ Dios - capacity of about 800 liters. - luxurious refrigerators- price that lies between Rs. 80‚000 to Rs. 2‚ 50‚000 – 2006 – high end product Frost
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Grand Appliances Sale – Flipkart Yes!! Now Flipkart presenting the Season Cool offers on the Appliances and it is entitled as “Flipkart Grand Appliances Sale” from June 18- 22 with 10% cashback offers and extra 10% off on all Credit Cards‚ Debit Cards‚ and Net banking and can also exchange your old appliances on selected products and get upto Rs.20‚000 off. So‚ what are you waiting for‚ start Shopping Online at Flipkart now and avail this offer on the “Large” appliance. The Sale offer’s upto 40%
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