the company to begin expanding through acquisition. Over the years‚ Carnival has acquired representation in virtually every market segment of the cruise industry‚ including premium operator Holland America Line in 1989 (the purchase included niche operator Windstar Cruises and Alaskan/Canadian tour operator Holland America Tours); luxury brand Seabourn Cruise Line in 1992; Genoa‚ Italy-based contemporary brand Costa Cruises‚ Europe’s number one cruise operator‚ in 1997; and venerable premium/luxury
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Arnold Donald Chairman of the board: Micky Arison Cruise Brands: Carnival Cruise lines (24 ships)‚ Princess Cruise lines (17 ships)‚ Holland America (15 ships)‚ Costa (14 ships)‚ P&O Cruises (7ships)‚ Cunard (3 ships)‚Seabourn (6 ships)‚ Aida (10 ships) Cruises Australia
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MBA 623 | North American Cruise Industry | Table of Contents Executive Summary 2 Cruise Industry Overview 2 Market Overview and Structure 2 Industry and Customer Segments 5 Target Market Analysis 7 Carnival Cruise Lines 7 Target Market Analysis 7 Positioning Strategy 7 Royal Caribbean Cruise Lines 8 Target Market Analysis 8 Positioning Strategy 9 Norwegian Cruise Lines 9 Target Market Analysis 10 Positioning Strategy 10 Disney Cruise Lines 11 Target Market Analysis
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THE OVERVIEW 2011 CLIA Cruise Market Overview Statistical Cruise Industry Data Through 2010 TABLE OF CONTENTS PAGE EXECUTIVE SUMMARY A. 1 RECENT MARKET/GROWTH STATISTICS 1. OVERALL PASSENGER GROWTH -- NORTH AMERICAN CRUISE MARKET 2. GROWTH BY CRUISE LENGTH -- NORTH AMERICAN MARKET 3. AVERAGE LENGTH OF CRUISE 2 4 5 B. CRUISE MARKET POTENTIAL 6 C. SOURCE OF BUSINESS/PASSENGERS – CLIA MEMBER LINES 1. REGIONAL PASSENGER CONTRIBUTION (1990 VS 2010) 6 2. REGIONAL
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Strategic management is important to the success and expansion in most businesses. What is Strategic management? It is the art and science of formulating‚ implementing‚ and evaluating cross-functional decisions that enable an organization to achieve its objectives (slide 1-4‚ chapter one of The Nature of Strategic management). Why would this information be vital to Carnival Cruise? The annual revenue for just the U.S economy was 37.85 billion dollars and the annual increase for the company is
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Change & Influence in Canadian Social Welfare: A Portrait of Phillip Fontaine & Laura Holland Mary Rose McGeady once said‚ “There is no greater joy nor greater reward than to make a fundamental difference in someone ’s life.” Canadian history has had several pioneers that set a precedent within the Social Welfare system in tremendous ways. Simply by having the want to make a difference in the lives of others‚ and the courage to take action. Within this essay you will read about 2 Canadian
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Bitter Competition: The Holland Sweetner Company vs. NutraSweet (A) Jon Bain-Chekal Introduction: The worldwide aspartame market has enjoyed patent protected financial prosperity since the early 1980’s. In 1986 the world demand for aspartame was 5‚730 tons annually with future projected world demand reaching 10‚000 tons annually‚ a 75% increase over 1986 demand. The Monsanto Corporation‚ the current owner of the rights to manufacture aspartame‚ under the brand name NutraSweet (NS)‚ reported 1986
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world and is among the most profitable and financially strong leisure travel companies in the world. Carnival Corporation & PLC’s portfolio of cruise brands in North America‚ Europe‚ Australia and Asia are comprised of Carnival Cruise Lines‚ Holland America Line‚ Princess Cruises‚ Seabourn‚ AIDA Cruises‚ Costa Cruises‚ Cunard‚ Ibero Cruises‚ P&O Cruises (Australia) and P&O Cruises (UK). Collected‚ these brands operate 100 ships totaling 203‚000 lower berths with nine new
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Cruise Line Industry: How Carnival Cruise Lines Can Become More Like Royal Caribbean Service Marketing Intro- For our project‚ we chose to analyze the service provided amongst different companies in the cruise industry. Needless to say‚ every industry contains many separate companies with varying business models and different core values which help differentiate their company from the next. In the cruise industry‚ as we discovered through our research and through the
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Cruises: The Ugly Truth When most people think of taking a cruise‚ they imagine visiting exotic places‚ lounging by the pool or beach and sipping on exotic drinks. Add to this the promise of all you can eat gourmet food and days of pampering and you have what sounds like the vacation of a lifetime. This is for good reason. The cruise industry spends millions of dollars a year in advertising to ensure that this fantasy image fills the minds of not only potential cruisers but also veteran
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