BUSI 510 Dr. Jeffrey Snider Executive Summary While over the years‚ Carnival has seen tremendous growth‚ in more recent years‚ profitability is decreasing and the fate of the cruise industry rests on the shoulders of Carnival and other cruise lines. In order to grasp this understanding fully‚ this report will look into Carnival’s background and what problems are plaguing not only this company‚ but also others in the industry. The market structure of the organization is provided in detail‚ along
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thought of as a type of vacation exclusive to only those with the big bucks. However‚ advertising campaigns by modern cruise lines have been very successful in convincing customers that there is a cruise for every‚ budget‚ vacation preference and family dynamic. From Carnival ’s "Fun Ships" to Royal Caribbean ’s rock climbing walls and onboard inline skating‚ cruise lines are putting a lot work into moving away from the perceived "stuffiness" of the past in hopes of attracting new customers.
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Case assignment: “The real world of business models” Cruise line industry Carnival Cruise Lines Royal Caribbean Cruises Princess Cruises I. History With the development of the global transportation network‚ world becomes more and more smaller. Not only does the airline industry become popular‚ but also the cruise industry is given more attention. Comparing with airline industry‚ cruise line can bring a lot of fun‚ such as a disco‚ casino‚ movie theater‚ and nightclubs. The most interesting
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intent in incorporating with the Carnival Cruise Lines (CCL) cruise ships. In the past few years there has been many changes in the service market. The most significant one would be the applicability of technology which benefits both guests and service providers. Since technology is evolving rapidly it is important for companies to keep up with the market trends. Our company has developed an innovative software which would aid Carnival Cruise Lines in achieving a competitor advantage. Cruise Smart
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CRISIS COMMUNICATIONS ACTIONS OF CARNIVAL CORPORATION AFTER THE COSTA CONCORDIA CRISIS AND THE IMPACT ON COMPANIES REPUTATION Student: ------------------------ Lecturer: …………………… In reacent history‚ corporate crises have received high media attention and demonstrated the impact that a disaster can have on a company’s reputation. This essay evaluates the crisis communication strategy of Carnival Corporation & plc after the sinking of the Costa Concordia‚ and the
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statistics for the major cruise lines that offer North American cruises with a U.S. port of call. The statistics include passengers booked and capacities offered by the cruise lines. Capacities are based on two passengers per stateroom. The statistics are presented in terms of passengers and passenger nights. v Notes and Sources Destinations: Cruise Lines: Alaska Canada/New England Eastern Caribbean Hawaii Mexico Nowhere Pacific Coast South America South Pacific/Far East Southern
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THE CRUISE INDUSTRY The cruise industry is a highly profitable international activity‚ and the fastest growing sector of the travel‚ tourism and leisure industry. The cruise industry has gone through significant changes from the days of transoceanic transportation and tropical vacations only available to the domain of society’s elite‚ to the modern multimillion tourism and leisure industry that offers an affordable vacation option and a level of comfort difficult to match for the average citizen
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Strategic Action Plan 6 Organizational Capacity Plan 6 Portfolio Management Processes 7 Project Selection Criteria 8 Program Management Plan 10 Change Management Plan 14 Bibliography 17 Executive Summary Carnival is “The World’s Most Popular Cruise Line” with 24 “Fun Ships” operating voyages ranging from three to 16 days in length to the Bahamas‚ Caribbean‚ Mexican Riviera‚ Alaska‚ Hawaii‚ Canada‚ New England‚ Europe‚ and Bermuda. Carnival’s success is attributed to its marketing program directed
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Recommendation for issues facing the company. Finding of facts‚ and recommendation. The cruise line industry is‚ without a doubt‚ one of the most popular and prosperous tourist industries in America today. According to the American Association of Port Authorities (AAPA). I have been hired as a strategic management consultant by Carnival Cruise Line which is the biggest cruise line in the world. The company currently has a robust name and the SWOT analyses look very fabulous. As a consultant
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Carnival Cruise Lines (from Lesson 1) 1. What global forces have contributed to the growth of the cruise-line industry? Some changes in the global environment were favorable to the cruise-line industry. For example‚ more ports are available to a mass market thereby increasing cruise-line industry’s destination offers. Safety precautions have also improved globally‚ adding onto the attractiveness of going on cruises as a vacation for families. As the world becomes more developed‚ cruise-line companies
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