The history of the Carnival Corporation begins in 1972‚ when Ted Arison set up Carnival Cruise Lines as a subsidiary of the American International Travel Service. The first ship ran aground‚ but Arison remained steadfast in achieving his vision of a cruise line offering affordable vacation packages to middle-income consumers. By 1977‚ Carnival had three ships‚ and ten years later‚ as the industry leader‚ the company went public. In the early 1990s‚ Carnival began to diversify into land-based entertainment
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Carnival Corporation (2002) I. CASE ABSTRACT In 2002‚ the biding war between Carnival and Royal Caribbean Cruise Line for the Princess Cruise Line ended. Carnival’s bid of %5.67 billion was accepted by Princess’s management‚ the war had lasted for almost a year‚ Princess had 11.9% market share and Carnival had 31.9% - a potential market share of 53.8%. After the terrorist attack on New York City and Washington‚ D.C. on September 11‚ 2001‚ customers for cruises dropped out of the market
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Index Executive Summary pg. 3 Carnival Corporation Mission Statement pg. 4 Evaluation of Mission Statement pg. 4 Company Objectives‚ Strategies and Core Competencies pg. 6 Business Scope pg. 9 Financial Ratios - 2002 pg. 12 Company Strengths pg. 14 Company Weaknesses pg. 15 Value‚ Rareness‚ Imitability & Organization (VRIO) pg. 15 Value Chain pg. 16 Opportunities pg. 17 Threats pg. 17 Strategic Objectives & Relative Evaluations pg. 18 Strategy Implementation pg. 21 Balanced Scorecard
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In this essay I am going to explain the development of the cruise market. I am going to look for sources on the internet and in travel and tourism books as well as using information given by John Marshall. Socio-economic changes People had more money‚ industrial revolution‚ the war‚ the post war recovery‚ airplane industry‚ in the 80’s The industrial revolution made a rise of wealthy people‚ large passenger ships for the economic and social elite – they were travelling to exotic countries
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|Cruise line: |Target market’s |Benefits offered (differentiation): | |Carnival Cruise lines |All ages |a wide variety of on-board choices; a fun‚ relaxed | |Resort / Contemporary Cruise | |atmosphere; outstanding value; and beautiful and exciting | |Lines |
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introduced in 2010 adding more than 32‚000 berths to the global cruise fleet. Royal Caribbean International’s Independence of the Seas will also be making its inaugural winter series of cruises out of Southampton. Other brands such as Holland America Line‚ Disney Cruise Line‚ MSC Cruises and Cruise & Maritime Voyages are also increasing their ex-UK capacity. In 2009‚ the British were also booking longer
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Amilia Westergaard Bus 101 3/26/2017 Individual presentation Carnival Corporation & PLC Carnival Cruise Line was founded in 1972 by Ted Arison‚ a former executive of norwegian cruise lines‚ and Meshulam Riklis‚ of american international travel services. After a year’s worth of incurred debt‚ Arison bought out Rilklis’s share of the company and it began to thrive. Carnival Corporation & PLC is now headquartered in Miami‚ Florida and considered the world’s largest travel leisure company
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is to present and analyze one of the most popular fields of international tourism‚ cruise tourism. There is specific reference to the history of cruise tourism‚ an extensive analysis of the forms of cruise tourism and the most famous global cruise lines. Furthermore‚ in this report we have examined and presented in the form of charts and graphics the kind of guests that prefer cruising to other forms of tourism. Specifically‚ we have referred to their age groups‚ financial and social background‚ nationalities
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run from three days to seven days. The ships offer a variety of dining and entertainment such as shows‚ casinos‚ shopping mall‚ and extensive spa’s. There are even cruise ships that cater to the children’s entertainment such as the Disney cruise line. Cruise
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fastest growing segment of the travel industry. Carnival is the largest cruise operator in the world‚ so it’s the most important player of the cruise industry. On the other hand the company is also part of a bigger sector: Hotels‚ Resorts and Cruise Lines‚ in which the competition list grows‚ having hotels and motels and the largest segment with 92.4% share of the sector’s value. As a company Carnival has 11 brands distributed among the segments of the cruise ship industry. These segments are based
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