"Holistic marketing orientation of a firm" Essays and Research Papers

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    References: Ameer R.‚ Ramli F. and Zakaria H. (2010). A new perspective on board composition and firm performance in an emerging market. Emerald Group Publishing Limited‚ ISSN‚ 10‚ 647-661. Andres Pablo de‚ Azofra V. and Lopez F. (2005). Corporate Boards in OECD Countries: size‚ composition‚ functioning and effectiveness. Corporate Governance‚ 13 (2)

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    Portacabin Case (it designs and delivers modular buildings) An effective marketing campaign takes account of the principles of the AIDA model. Raising awareness and creating interest may involve the use of promotional techniques. The sales force will then turn interest into sales. Research at Portakabin focuses on two key performance indicators (KPIs): • Customer satisfaction - customer surveys determine the level of clients’ happiness and what issues affect them. The results are used to

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    marks) The law firm of Smith‚ Jones‚ and Greene provides accounting service for some of its clients. The person who handles this service and her secretary cost the law firm an average of $80‚000 per year in salary and benefits. Furthermore‚ the law firm incurs an additional charge of $50 per client for computer time‚ postage‚ and supplies. Clients are charged $300 a year for these accounting services. a) Determine the cost‚ revenue‚ and profit functions for the law firm in terms of the number

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    emeraldinsight.com/0951-3574.htm Value‚ profit and risk: accounting and the resource-based view of the firm Steven Toms The York Management School‚ University of York‚ Heslington‚ UK Abstract Purpose – This paper aims to argue that the principal components of the Resource-Based View (RBV) as a theory of sustained competitive advantage are not a sufficient basis for a complete and consistent theory of firm behaviour. Two missing elements are value theory and accountability mechanisms. Design/methodology/approach

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    Security Firm Business Plan TOP FLIGHT SECURITY Joshua Agustin Nhia Lee Robert Wilkinson Denise June 20‚ 2013 Section 1: The Business Profile | Description of My Business:With our main focus being professionalism‚ reliability‚ officer safety and cutting-edge technology‚ we are leading providers of security and life safety solutions.Equipped with the technology‚ resources‚ expertise and experience needed to meet any challenge‚ our staff and field teams provide 24-hour remote and

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    Managerial Theories of Firm Marris and Williamson’s Models Marris’ Managerial Thesis of Firm Marris has put forth a significant thesis of firm as per which the managers do not optimise profits but in its place as per him‚ they look for to optimise profits balanced rate of increase of the firm. Optimisation of balanced rate of increase of the firm entails optimisation of the rate of increase of demand for the commodities of the firm and rate of increase of capital supply. If I symbolises

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    SERVICE FIRM COMPETITIVENESS Service firms must constantly improve themselves about quality and productivity in order to compete with rivals. Chase & Hayes created a table to describe the role of operations in the strategic development of service firms. This is an illustration of productivity and quality development. This table categorizes service firms into 4 stages of development according to their competitiveness. This table does not mean that services have to start at stage 1. A firm may start

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    customer value‚ satisfaction‚ and loyalty? 2. What is the lifetime value of a customer‚ and why is it important to marketers? 3. How can companies cultivate strong customer relationships? 4. What is the role of database marketing in customer relationship management? MARKETING MANAGEMENT AT RITZ-CARLTON The Ritz-Carlton hotel chain‚ owned by Marriott International‚ is known throughout the world for its singular focus on providing exceptional service and luxurious amenities. This customer-centered

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    the model was that there were no economic profits in the long run. In a monopoly‚ the firm typically earns a positive economic profit. Why is there this difference? The lack of barriers to entry will allow competitors to enter the market unil economic profit is zero. These firms are price takers‚ and they cannot affect prices because their demand curve is horizontal. (4 marks) 2. Assume that a single firm in a pure competitive industry has a fixed cost of $6500 and variable costs as indicated

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    CEO’s compensation and firms’ performance. Before the enactment of the Sarbanes-Oxley legislation (SOX thereafter)‚ which regulates the unethical wrongdoings‚ CEOs enjoyed unreasonable high remuneration despite of their mediocre performance. The overall focus of this report is to identify the relationship between CEO’s compensation and performance of the company‚ and figure out whether the Sarbanes-Oxley legislation has an impact on it. Using a sample of CEO compensation and firm performance in the

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