Introduction For this coursework assignment I will demonstrate that I required a good knowledge and understanding of the concepts and process of marketing by carrying out the task given. This will be showed with examples of theory applicable to a company of my choosing. For this task examples will be related to Apple Inc. organization. Incorporated in January 1977 as Apple Computer‚ Inc. todays Apple Inc. designs‚ produces and markets media and mobile communication devices‚ personal
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[pic] HND BUSINESS MANAGEMENT Module Study Guide: Unit 4: Marketing Principles Academic Year: 2012/13 [pic] [pic] School: IT & Business Faculty: Business and Financial Management Director of studies: Faisal Shahzad Malik Asst Director of studies: Chandika Bhatta Course Leader: George Reginald Anokye Lecturer: Muhammad A. Tabassum Date of approval:
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Edexcel BTEC Levels 4 and 5 Higher Nationals specification in Business Contents Unit 1: Unit 2: Unit 3: Unit 4: Unit 5: Unit 6: Unit 7: Unit 8: Unit 9: Unit 10: Unit 11: Unit 12: Unit 13: Unit 14: Unit 15: Unit 16: Unit 17: Unit 18: Unit 19: Unit 20: Unit 21: Unit 22: Unit 23: Business Environment Managing Financial Resources and Decisions Organisations and Behaviour Marketing Principles Aspects of Contract and Negligence for Business Business Decision Making Business Strategy Research Project Management
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PROFESSIONAL STUDIES HND BUSINESS 2nd SEMESTER SUBJECT Marketing Planning Assessment Title Prepare Marketing Planning OUTCOMES COVERED 3 Submitted To Miss Ayesha Ali Submitted By SYED ASIM GHANI Contents Acknowledgment: 4 Executive Summary: 5 Task 1: 6 Perspective of Marketing planning over period of time: 6 Task 2: 8 Marketing Environment: 9 External Micro Environment: 10 External Macro Environment: 10 Internal Environment: 12 Marketing Strategies: 13 Target
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Marketing: An Introduction Britvic’s Case Assessment 1. Marketing concept states that success is achieved by indentifying needs and wants of the target market by satisfying them batter than rivals and competitors. Its three characteristics are the following. Customer satisfaction: The firm should identify and define customer needs and wants as well as their expectations of all the goods and services provided. Profit: According to the market concept‚ profit can only be achieved by the customers
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Your_HND_cover.qxd 2/9/08 10:02 am Page 1 Student and graduate special interest series Your HND... what next? Skills gained What can I do next? Further study Getting a job Popular areas of work Action plan Contacts and resources Your_HND_cover.qxd 2/9/08 Available online at www.prospects.ac.uk/ 10:02 am Page 2 Contents links/yourhnd WRITER Konstantina Dee (University of Gloucestershire) The writers of the Special Interest EDITOR Ryan Offutt
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“Business environment encompasses all those factors that affect a company ’s operations; including customers‚ competitors‚ suppliers‚ distributors‚ industry trends‚ substitutes‚ regulations‚ government activities‚ the economy‚ demographics‚ social and cultural factors‚ innovations‚ and technological developments. It may also be referred to as Operating environment.” (Quantum3‚ 2012) “The definition of business environment means all of the internal and external factors that affect how the company
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Assignment Front Sheet – BTEC Higher National Diploma- Business Management Learner Name Assessor Name Date Issued Completion date Submitted date 21 October‚ 2014 18 November‚ 2014 Qualification Unit number and title QCF BTEC Level 5 HNDC in Business Unit 3 – Organisations and Behaviour Assignment No. & title Assignment 1 - Understand the relationship between organisational structure and culture (LO1) / Understand the different approaches to management and leadership (LO2) Criteria reference
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is the role of the tutor to make a subtle change happen. Donaldson (4) has suggested that knowledge becomes understanding when things matter; so in terms of learning it is the role of the tutor to enable learners to understand that it does matter and that therefore they need to take on that responsibility. Sometimes this task is earlier said than done! The learning style which PSA uses is based on the following simple principles: People learn best from experience; their own or sometimes other
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Assignment: Working with and leading People Case organisation: Fast Track Fast track is 24hour postal company that delivers to all areas in the UK. Recently it has have received a substantial amount of investment and Board of directors have decided to grow the organisation by offering overseas delivery services. You are required using the above case study to answer the following task questions. Task1- Recruitment‚ selection and Retention 1a) As part of the expansion plans fast
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