Ecole supérieure libre des sciences commerciales appliquées (ESLSCA) Strategic Management Paper Southwest Airline Strategic Audit Prepared By : Hesham Gamal El Din El Desouky Mohamed Dandash Wael Youssef Professor : Dr. Saneya El Galaly Group : 21-A Table Of Contents I. Executive Summary 5 II. SouthWest Airlines History 6 III. Current Situation 8 III.1. Current Performance 8 III.2. Strategic Posture 13 III.2.1. Mission & Vision 13 III.2.2. Objectives 14
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Chapter 2 Characteristics of the Airline Industry The real difficulty in changing any enterprise lies not in developing new ideas‚ but in escaping from the old ones. John Maynard Keynes 2.1 Introduction In recent years‚ the European airline industry has exhibited impressively dynamics. The sector has gone through a drastic change on both the supply and the demand side. Unlikely in other industries‚ the driving forces governing the recent changes do not depend mainly on technological factors
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Sheryl E. Kimes Singapore Tourism Board Distinguished Professor in Asian Hospitality Management Cornell University School of Hotel Administration Ithaca‚ New York 14853 607-255-8396 (office)‚ 607-255-4179 (fax)‚ sek6@cornell.edu (e-mail) Education and Degrees School Degree University of Texas at Austin Ph.D. (1987) New Mexico State University MBA (1983) University of Virginia MA in Public Administration (1977) University of Missouri AB in Political Science (1975) Academic Experience
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For exclusive use at Indian Institute of Management - Calcutta‚ 2015 www.hbr.org Industries follow distinctive change trajectories. Investments in innovation are more likely to pay off if you take those pathways into account. How Industries Change by Anita M. McGahan Reprint R0410E This document is authorized for use only in Strategic Management (Section-C&E) by Prof. Sushil Khanna‚ at Indian Institute of Management - Calcutta from January 2015 to March 2015. For exclusive use at Indian Institute
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Doing Something New with Something Old Using Business Model Innovation to Reinvent the Core The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private‚ public‚ and not-forprofit sectors in all regions to identify their highest-value opportunities‚ address their most critical challenges‚ and transform their enterprises. Our customized approach combines deep in ight s into the
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Management Practice‚ Principal Analyst at Brandon Hall Group Meghan M. Biro Founder and CEO of TalentCulture Consulting Group‚ LLC Jessica Miller-Merrell SPHR‚ Author & CEO of Xceptional HR Bonny Simi Vice-President of Talent‚ JetBlue Airways Kevin W. Grossman Director of Product and Content Marketing‚ Peoplefluent 3 We asked these authorities to share their opinions on an assortment of
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Business Horizons (2009) 52‚ 357—365 www.elsevier.com/locate/bushor Social media: The new hybrid element of the promotion mix W. Glynn Mangold a‚*‚ David J. Faulds b a b College of Business & Public Affairs‚ Murray State University‚ Murray‚ KY 42071‚ U.S.A. College of Business Administration‚ University of Louisville‚ Louisville‚ KY 40292‚ U.S.A. KEYWORDS Integrated marketing communications; Social media; Consumer-generated media; Promotion mix Abstract The emergence of Internet-based
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สายการบินใหญ่ในกลุ่มนี้รวมกันโดยรายได้รวมของสายการบินทั้ง 10 สายการบินคิดเป็นเงิน 25.3 พันล้านเหรียญสหรัฐ 2. สายการบินแบบ Low Cost Carriers หมายถึงสายการบินที่ดำเนินการภายใต้ low cost business model จะให้บริการเที่ยวบินแบบ point-to-point ซึ่งสายการบินรูปแบบนี้มีสายการบิน Southwest และ JetBlue เป็นสายการบินที่ใหญ่ที่สุด สายการบินแบบ legacy หลายๆ สายการบิน ได้ก่อตั้งสายการบินแบบ Low Cost ขึ้นเพื่อแย่งชิงรายได้ที่สูญเสียให้กับสายการบิน Low Cost ไป ตัวอย่างเช่น สายการบิน United Airlines ได้ก่อตั้ง สายการบิน Low Cost ของตนขึ้นในชื่อ United
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PP16832/01/2013 (031128) Malaysia Sector Update 5 April 2013 Aviation Overweight (from Neutral) Cautiously Optimistic BUY with caution. The aviation sector has underperformed the KLCI in 2012 due to depressed earnings‚ escalating fuel prices and regulatory uncertainty. The sector has de-rated with an average decline of 27.6% in 2012. 2013-YTD however saw our top pick‚ MAHB gaining 15% while the airlines are both up modestly with 6% rise in share prices. We are now Overweight
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Critical Analysis of Delta Air Lines‚ Inc. Financial Reporting and Disclosure Table of Contents Description of Delta Air Lines‚ Inc. Background‚ Industry‚ Market 3 Financial Reporting Similarities and Differences 4-5 Direction of Disclosure Three Year Comparison 5-6 Disclosure Techniques 7-8 Financial Derivatives 8-9 Financial Statement Analysis Three Year Ratio Analysis 10-13 Disclosure of Note Items Application of GAAP 13-18
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