Organizational Environment History JetBlue began operations in 2000 as a well-funded start-up‚ which afforded us the ability to make significant investments in our product offerings‚ including all new aircraft equipped with leather seats and Live TV. This product investment combined with superior customer service at low fares led to widespread brand recognition and early success‚ predominantly with leisure travelers in New York. By the end of 2006‚ JetBlue employed over 10‚000 employees (to whom
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Services Marketing Case Study 1. Introduction to JetBlue and the JetBlue experience. How is it related to the overall business strategy? JetBlue was a low cost carrier operating in the US‚ serving a niche segment. It had different offerings for the customer segment it served. Value Proposition in JetBlue context: Simplified Maintenance High Manpower utilization Efficient scheduling – in the New York route Was voted the best airlines in terms of Customer Satisfaction Need
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Competitive Analysis Porter’s Verdict The Porter framework shows that the airline industry is exceedingly unattractive. Nevertheless‚ JetBlue has quickly attained profitability while maintaining its unusual low cost‚ low-fare‚ and high-quality service strategy. Rivalry is High Consolidation notwithstanding‚ rivalry is high as numerous competitors remain in the airline business. Major airlines such as Delta‚ United and American offer a substantially similar flying experience to the customer
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Delta Song Case Analysis Possible cost drivers that will allow us to estimate a salary cost function for Delta are: available seat miles‚ number of departures‚ available ton miles‚ revenue passenger miles‚ and revenue ton miles. The two cost drivers we chose were revenue passenger miles and available ton miles. The salaries consist of payments to pilots‚ flight attendants and ticket agents. Their salaries are determined by the number of passengers and cargoes and the miles or hours flown. This is
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February 20‚ 2013 JetBlue Airways Corporation Case Study Report Situation Analysis History JetBlue Airways Corporation was created my David Neeleman. His vision was to create an inexpensive‚ easy way to travel by airplane. He was quoted saying he wants to “bring humanity back to air travel.” David Neeleman was already a seasoned entrepreneur. Two years after dropping out of the University of Utah he established his own business by renting out condominiums in Hawaii. Soon after he established
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Meltdown at Jet Blue Meltdown at Jet Blue Management Issues that caused the Jet Blue problem Management made the first mistake by looking at the problem too simply‚ and not thinking about the end result fully. When I say this‚ I am talking about the planes and the weather‚ but it could also apply to the IT solutions that Jet Blue had implemented prior. The planes should have been left in the terminal until the weather cleared‚ instead of loaded with passengers and try to make the flight out
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Introduction JetBlue Airways Corporation‚ or JetBlue‚ is New York’s Hometown Airline. The airline was‚ incorporated in‚ 1998‚ is a passenger carrier company. The Company operates various kinds of aircrafts‚ including Airbus A321‚ Airbus A320 and Embraer E190‚ providing air transportation services across the United States‚ the Caribbean and Latin America. JetBlue is the sixth largest passenger carrier in the U.S. (ref). The airline’s business model places emphasis on product and culture differentiation
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describe JetBlue’s operations strategy prior to the November 2005 adoption of the E190? (b) Compare the economics of the E190 and A320 for JetBlue. What are the key drivers of profitability for each type of plane? (c) Do you agree with JetBlue’s decision to add the E190 to its fleet? Be prepared to state the retionale for your decision. (d)How should JetBlue slow down the growth of its fleet? Should it cut growth in A320 capacity‚ E190 capacity‚ or both? New Balance Athletic Shoe‚ Inc. Assignment
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exchange? Absolutely not‚ the US investors would not have easy access to the stock exchange‚ which offering the Gol’s stocks‚ if it would be located in South America only. Moreover‚ the majority of investors are engaged in trading with the equities of JetBlue‚ Southwest and Ryanair (in the US). 4. How might the joint listing of the New York and San Paulo stock exchanges affect Gol’s ability to raise additional capital in the future? The advantage of offering Gol’s stocks over both stock exchanges is
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Founder & CEO‚ David Neeleman couldn’t handle the situation‚ and responded to the media in an improper way. Justification for Problem Definition The most relevant error and bias for companies like Nationwide Insurance‚ American Airlines‚ and JetBlue company is the overconfidence bias‚ they thought they are always making the right decisions and they believed too much in their own ability to make good decisions‚ just as Rommel’s quote about making a “Sound business decision.’’ Alternatives
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