Journal of Vacation Marketing Volume 5 Number 4 Academic Papers Strategic theming in theme park marketing Kevin K. F. Wong and Phoebe W. Y. Cheung Received (in revised form): 20th May‚ 1999 Department of Hotel and Tourism Management‚ The Hong Kong Polytechnic University‚ Hung Hom‚ Kowloon‚ Hong Kong Tel: (00 852) 2766 6341; Fax: (00 852) 2362 9362; E-mail: hmkevinw@polyu.edu.hk Kevin K. F. Wong‚ PhD is a Senior Lecturer in Tourism and Manager of the HTM Resource Centre in the Department of Hotel
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Gina La Forge Instructor: Jennifer Royal English 1A 7 October 2012 Frontier Park As I finished eating the last delicious morsel on my plate‚ I looked around and admired the old wooden chuck wagons‚ and the tables that sat in front of them stacked two feet high with steaming hot pancakes. The people‚ who stood in lines waiting to be served‚ were moved quickly and efficiently through by servers. There were city slickers‚ country folks‚ bikers‚ cowboys‚ Indians‚ mothers‚ fathers and children
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Theme Park Industry Case Reading: Case: Samsung Case. Key activities of the class: 1. Group presentations of the industry analysis (3 minutes per group; use the worksheet) 2. Class discussion of the Case: Key issue: As the chairperson of the Samsung Group‚ would you approve the master plan proposed? (Please refer to Case Summary on Web). 3. Video: Samsung Everland Fall 2000 MGTO321 (L1 & L2) -- Dr. JT Li 1 Outline of Class Discussion: Samsung Case 1. Global Context: Is this theme park industry
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Blue Ocean Strategy August 21‚ 2014 University of Phoenix Blue ocean strategy is a concept written to question the standard five forces concept of marketing. The idea is to move out of the quote “red ocean” where there are sharks always competing into the “blue ocean” competition of your own where other competition is nonexistent. A red ocean is easily understood since it “represents all the industries in existence today” (Kim & Mauborgne‚ 2004). Blue ocean focuses on potential
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Blue Ocean Strategy The high growth and profits an organization can generate by creating new demand in an uncontested market space‚ or a "Blue Ocean"‚ than by competing head-to-head with other suppliers for known customers in an existing industry. The only way to beat the competition is to stop trying to beat the competition. To understand what Cirque du Soleil has achieved‚ imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. Red oceans represent all the industries
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Oceans are polluted to a great degree due to humans using plastic and not being recycled. The article “Trashing the Oceans‚” by Thomas Hayden‚ which was published in U.S. News and World Report‚ states how the oceans are being polluted by the trash going within it. Another article “Managing Marine Plastic Pollution‚”John H. Tibbetts‚ was published in Environmental Health Perspectives‚ demonstrates how the pollution is greatly impacting the ocean. The article “Trashing oceans” utilizes ethos‚ logos
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Ocean acidification is the ongoing decrease in the pH of the Earth’s oceans‚ caused by carbon dioxide from the atmosphere‚ Seawater is slightly basic (meaning pH > 7)‚ and the process is a shift towards pH-neutral conditions rather than a transition to acidic conditions (pH < 7). Ocean alkalinity is not changed by the process‚ or may increase over long time periods due to carbonate dissolution. An estimated 30–40% of the carbon dioxide from human activity released into the atmosphere dissolves into
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restaurant‚ or sitting in certain seats of public buses. However‚ in 1955 a woman named Rosa Parks took a stand‚ or more correctly took a seat‚ on a public bus in Montgomery‚ Alabama. She refused to give her seat to a white man and was arrested for not doing so. The reasons and consequences and the significance of her stand are comparable in many ways to Atticus Finch’s stand in To Kill A Mockingbird. Rosa Parks worked for the equality of all people. She was elected secretary of the Montgomery branch
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This research project investigates how the pH of ocean water affects the mass of the shells of sea organisms. People who might benefit from this project are Oceanographers and Fisheries. The resources used included an article from the website Smithsonian National Museum of Natural History‚ called “Ocean Acidification” by Jennifer Bennett‚ an interview with Dr. Andrew Dickson‚ a professor of marine chemistry at the Scripps Institution of Oceanography‚ University of California‚ San Diego‚ and an
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Gosford Park Summary The movie Gosford Park is a story that takes place in an old rich English country house in the 1930’s. Sir William McCordle and his wife Lady Sylvia is a pair of wealthy British socialites. They have their big house‚ a complete staff‚ a butler and everything that an upper class English family would have. One weekend they invite their friends and family up for a weekend shooting party. All the guests are also wealthy and some even bring their own maids. Among the guests
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