p.30 Strategic Plan……………………………………………………………………………………..p.33 Conclusion………………………………………………………………………………………...p.38 LIST OF EXHIBITS 1. Sales Trends Graph……………………………………………………………………………p.5 2. Net Income Trends Graph…………………………………………………………………….p.5 3. Nike Board of Directors Table………………………………………………………………...p.11 4. Table of Key Financial Ratios………………………………………………………………...p.22 5. Net Income Trend Graph………………………………………………………………….…..p.24 6. Primary Strategic Match Position Chart…………………………………………………….
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Professor Gregory F StiberBy: Brizaida Ribalta‚ Jessica Halsey and Shereen Hijazi | Nike‚ Inc. | Marketing Plan Project | Nova Southeastern University H. Wayne Huizenga School of Business & Entrepreneurship Assignment for Course: | MKTP 5005 – Introductory Marketing | Submitted to: | Gregory F Stiber | Submitted by: | Brizaida Ribalta‚ Jessica Halsey‚ Shereen Hijazi. | | | | | | | | | Date of Submission: August 30th‚ 2012 Title of Assignment: Term Project
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Case 6 Nike Celess Valk MKTG 4082 10/29/12 To answer question one it’s important to not that Nike has created a very powerful image in the minds of consumers in America. Nike wanted consumers to see it as an innovative brand that produces top of the line performance gear that was associated with very powerful and important athletes (mostly males). Their profile users are represented as famous athletes such as Michael Jordan or Tiger Woods. The athletes reflected the brand personalities such
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The Berlin Wall was a huge part of the history of Germany because it was a contributing factor in the way that Germany was shaped from 1961 to 1989. There was no one reason for the building of the Wall it was a cluster of many events that took place. The west part of Germany was a very prosperous and profound area in the late 1950’ and early 1960’s and it was only going to get better. They had wanted to continue to grow their economy but East Germany was holding it back. East Germany was ‘behind
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The Berlin Wall The Berlin Wall was a barrier constructed by the German Democratic Republic starting on 13 August 1961 and lasted for 28 long years. I remember those years…a very difficult time for me‚ my family‚ relatives‚ and friends. There had been rumors that something might happen to tighten the border of East and West Berlin‚ but no one was expecting the speed nor the absoluteness of the Wall. That night just past midnight on the night of August 12-13‚ 1961‚ trucks with soldiers and construction
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Case Study: Nike‚ Inc.‚ and Sweatshops Summary: As a company‚ Nike has been the dominant presence in the athletic apparel industry globally. Although they were not the only company known to practice unethical manufacturing processes‚ they were the major target of criticism because of their leadership role. To fight back against the negative publicity‚ Nike changed many working conditions and practices‚ arranged for independent audits by very reputable individuals in the industry to rate these
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THE ERADICATION of child labour from our society seems to be a herculean task at this moment. However‚ with determined efforts on the part of both Central and state governments along with the help of various national and international societies‚ it seems that change can be brought about to make everyone believe that children are the treasures for future and they are not born to work; they are born to learn‚ play and enjoy their childhood. My focus on this article is based on a related article
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Fictional movie Analysis: The Introduction (Paragraph 1) For this assignment I was asked to pick a fictional movie that related to sustainability‚ climate change‚ resource depletion‚ and threats involving the environment and health. Wall-e is a movie set in the future where earth has become uninhabited due to people not recycling at all‚ releasing too much greenhouse gases from factories‚ and contaminating the water which made the earth become too much of a hazardous area for people or animals to
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Professional Selling Plan for Nike+ By: Daniel DeMaiolo‚ Marc Russell‚ James Kopanic‚ Tiffany Sokol‚ Kelsey Rupert‚ and Zachary Mehl Dr. Cynthia E. Anderson MKTG 3740 Selling Plan October 11‚ 2008 Table of Contents 1. Executive Summary………………..2 2. Product Description…….………….6 3. SWOT Analysis……………………8 4. Target Market……………….……11 5. Product Strategy…………………..14 6. Customer Strategy………………..16 7. Relationship
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Since the mid 1900’s Nike has been dealing with the repercussions of the sweatshop scandal‚ redeeming itself as an industry leader in ethics‚ and is learning the hard way that they should be more liable about their production. However‚ there are ways for Nike to eliminate their immoral labor practices and still be a noteworthy company. Nike‚ a well renowned and one of the largest shoe brands‚ has contracts with manufacturing companies whom use foreign workers located in such countries as China
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