Nike‚ Inc. (IPA: / ’naɪki/) (NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in Beaverton‚ near the Portland metropolitan area of Oregon. It is the world ’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008 (ending May 31‚ 2008). As of 2008‚ it employed more than 30‚000 people worldwide. Nike and Precision Castparts
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Final case study Marketing Mix of Nike Products • Nike’s focus is athletic footwear and sport apparels for practicing sport as well as for every day usage. • Low labor prices because the production facilities are located close to the raw material. • Brand also offers few new products include sport balls‚ timepieces‚ eyewear‚ skates‚ bats‚ and other equipment designed for sports activities. • The most famous product categories of Nike includes: Running‚ Basketball‚ Cross-training‚ Outdoor
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4. 1) Labor demand is more elastic the greater the elasticity of demand for the output. When the wage rises‚ the marginal cost of production increases. A wage increase‚ therefore‚ raises the industry’s price and reduces consumers’ demand for the product. Because less output is being sold‚ firms cut employment. The greater the reduction is consumer demand‚ the larger the cut in employment and the more elastic the industry’s labor demand curve. Unions want to limit the availability of goods that compete
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GYAAN KOSH TERM 1 Learning and Development Council‚ CAC Managerial Economics This document covers the basic concepts of Managerial Economics covered in Term 1. The document only summarizes the main concepts and is not intended to be an instructive material on the subject. Gyaan Kosh Term 1 MGEC Learning & Development Council‚ CAC Opportunity cost: Taken into account for economic decisions. Opportunity Cost is the “next best” or “alternative” benefit from an investment Sunk costs:
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Summary of Nike Case 张朦 袁潇 钟毅 张希圆 Nike is nowadays one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment accessories and services. In 2001‚ Nike’s share price declined to $42.09 on July 5. The unexpected fall in share price captures the NorthPoint Large-Cap Fund’s attention. The fund manager of this mutual fund‚ Kimi Ford‚ concerns whether it is the time to put Nike into the portfolio. On July 5‚ 2001‚ Nike discloses its fiscal year
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Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962. The partners began their relationship at the University of Oregon where Bowerman was Knight’s track and field coach. While attending Stanford University‚ Knight wrote a paper about breaking the German dominance of the U.S. athletic shoe industry with low-priced Japanese shoes. In an attempt to realize his theory‚ Knight visited Japan and engineered an agreement with the Onitsuka Tiger company‚ a manufacturer of quality
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of child labor from international corporations should not be supported. Human life and dignity should be our greatest value and the protection of children are our number one priority. Consumers should not be purchasing items from countries and companies that quietly tolerate child labor‚ because this kind of ignorance by consumers is being taken advantage of by big companies to increase their profits.
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Labor Day is a dedication to the social and economic achievements of American workers. It constitutes a yearly national acknowledgment to the contributions that workers have made to the strength‚ prosperity and well-being of our country. It has evolved from a purely labor union celebration into a general "last fling of summer" festival. The origin and deeper meaning of the day has been forgotten‚ or never actually known to many. The beginnings of the American Labor Movement started with the Industrial
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p=1000:12100:0::NO::P12100_ILO_CODE:C138 Kalmes. “Child Labor in the Third World” Retrieved April 24‚ 2013 from http://my.ilstu.edu/~jnassar/child.html ILO. “International Programme on the Elimination of Child Labor (IPEC)” Retrieved April 22‚ 2013 from http://www.ilo.org/ipec/lang--en/index.htm#a3 WiseGeek. “Child Labor Laws Today” Retrieved April 22‚ 2013 from http://www.wisegeek.com/do-most-countries-in-the-world-have-child-labor-laws.htm Child Labor Public Education Project. “Causes of Child Labor” Retrieved April 21
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Nike Case Study Shiffaun L. Alston Jack Welch Management Institute Professor R. Chua JWMI 550 Sunday‚ December 7‚ 2014 Executive Summary Nike’s business model was based in outsourcing its manufacturing‚ then using the money it saved on aggressive marketing campaigns. However‚ the process of outsourcing work internationally proved to be problematic for Nike in a variety of ways particularly in regards to low wages provided workers and poor working conditions and environment. This paper intends
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