retailers in America is the small town oriented Dollar General Store. The value and convenience offered by Dollar General Store focuses mostly on low‚ middle and fixed income families in rural areas that are not normally served by larger retailers. The current programs used by Dollar General Store helps to bring the consumable basics to their customers at a low price. Dollar General Store Introduction The mission of Dollar General Store to their “customers is a better life”‚ their “strategy;
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Summary 3/25/13 Dollar General In the case of Dollar General‚ CEO‚ David Perdue is analyzing ways in which he can continue to drive the growth of Dollar General‚ otherwise known as the leading company in the dollar store industry. While weighing his growth opportunities he questions which decision will be most beneficial to the company. Perdue asks himself‚ “Should we continue to drive growth through new stores openings? Or should we focus more on our existing stores and look to drive growth
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Dollar General SWOT Dollar General Corp. is a chain of variety stores operating in 35 U.S. states. The chain operates over 9‚000 stores and its headquarters is located in Goodlettsville‚ TennesseeStrengths Strengths Unlike its competitors‚ Dollar General place new stores within the communities. Dollar General feels that filling the role of the “neighborhood store” is a big part of its success. In some cases‚ stores are within a few city blocks of each other. Dollar General typically serves communities
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Dollar General In 1955 Dollar General opened their first store. Even thought they were delivering convenience and value to shoppers since 1939. They have over 10‚000 Dollar General Stores in 39 states from coast to coast. They conquer the U.S by have more retail than any other retailer. Dollar General have a wide variety of package food‚ snacks‚ pet supplies‚ health and beauty aids‚ cleaning supplies‚ paper products‚ basic apparel‚ housewares and seasonal items. They come from many producers of
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Date: April 30th 2013 Dollar General Business Proposal Executive Summary Our group performed an analysis of Dollar General’s external and internal environment‚ which included a Porters Five Forces breakdown. Those findings as well as analysis on the company’s financial statements formed the basis for our recommendations. We considered several alternative growth strategies for Dollar General to implement. Those strategies are‚ international expansion‚ continued domestic expansion‚ internal
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and Dollar General From: Senior Advisor‚ Kenbex Consulting Date: November 9‚ 2010 Re: Does Dollar General have the right strategy to maintain a competitive advantage in their market? Executive Summary The primary aim of this Memorandum is to determine if Dollar General currently uses the right strategies to maintain and sustain competitive advantage in this industry. In addition‚ Kenbex Consulting will be looking into the issue of how smaller firms in the retail industry‚ such as Dollar General
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10/11/2014 Abstract Dollar General Corporation is United States largest small-box discount retailer headquartered in Goodlettsville‚ Tennessee [1]. Dollar General offers both name brand products and generic merchandise [2]. Its competitors include Family Dollar‚ Dollar Tree which also operate in deep discount segment of US retailing. The following case study discusses about the various political‚ economic‚ social and technological forces that Dollar General have faced and their impact on
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Running Head: DOLLAR GENERAL 1Dollar General StrategiesGlenda ReeseManagerial Marketing BUS 620Professor Mary WrightJuly 8‚ 2012 DOLLAR GENERAL 2 Dollar General Strategies Two important strategy concepts that need to be implemented for successful marketing within a business are market segmentation and a generic marketing strategy. Market segmentation is defined by Mullins & Walker‚ Jr. (2010)‚ as the process by which a market is divided into distinct subsets of customers with similar needs
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Dollar General Case Analysis Dollar General (DG) has succeeded in becoming a prominent competitor in the extreme value retail market segment in the United States. Throughout the years‚ DG has executed key business initiatives that have led to major advantages. They have implemented a low cost business model that targets smaller communities‚ which in turn allows for lower prices on products that consumers consider essential. By using the low cost business model‚ DG has been able to sustain a
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Dollar General Case Study [Author Name(s)‚ First M. Last‚ Omit Titles and Degrees] [Institutional Affiliation(s)] Dollar General Case Study 1. Explain why the old‚ nonintegrated functional system created problems for the company. Be specific. The rapid growth of the Dollar General places strain on its existing IT systems. Because the old non-integrated functional system was not scalable‚ there was a negative impact on meeting the working demand. There were two major problems created. The
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