how the mix would be tailored to suit the needs of two customer groups‚ within a Hospitality and Tourism organisation of the choice. The organisation author choose to help demonstrate how extended marketing mix is used in real work environment is Hilton Belfast Hotel in Northern Ireland. Author will explain extended marketing mix definition and 7 elements of it. Extended Marketing Mix Marketing decisions generally fall in to the following four categories: * Product * Price * Place *
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Ophelia (10504166D) Date of submission: Total no. of words: 2nd December‚ 2010 3‚491 words 1 Content Introduction & Background Objectives Importance of Effective Customer Relationship Management Why Hilton? Criteria of Effective Customer Relationship Program Case Study—Hilton Hotels About HHonours Points & Rewards MyWay Specials P.13-14 P.15-16 P.17-18 P.19-21 P.3 P.3 P.4 P.5 P.6-7 P.8-12 Analysis & Evaluation Recommendations References Appendix 2 Introduction & Background
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activities Hilton hotel need to focus on. Here are the value chain activities that Hilton hotel focus on: Supportive activities 1) Procurement. Hilton hotel have used IT technology to manage all purchasing of goods and services. The aim is to secure the lowest possible price for purchases of the highest possible quality. Normally the purchasing is done by either traditional way likes outsourcing or ePurchasing (using IT and web-based technologies to achieve procurement aims). In Hilton hotel purchasing
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tourism and hospitality are trying to grip largest market share and increasing their market place. UK hotel & tourism industry has been developing fast. According to Holmes‚ K. (2009)‚ from 2004 to 2008 the worth of the hotel market amplified by 29.1%. Hilton Hotels mission is to turn into one of the market leaders in the tourism and hospitality industry. A PESTEL analysis is a framework or instrument used by marketers to examine the macro-environmental (external marketing environment) factors that have
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Managing a Better Program - Introduction Hilton Hotels sees its frequent guest programs “HHonors” as an incredibly important marketing tool. It serves to direct promotional and customer service efforts for a population of its most important clients‚ the frequent business traveler. Hilton is running the “HHonors” loyalty program to create and retain loyal customers in the same way as its major competitors. Organizations in the lodging industry all compete for the same subset of customers by introducing
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REFERENCES 8. APPENDICES BRIEF DESCRIPTION OF THE COMPANY Shiela Hilton – Eatery has its modest beginnings back in September 1997. It was established by a man named Pepito Renante‚ a man from Cagayan De Oro together with his wife‚ Shiela. Having an initial investment of P 2.5 million‚ as well as the willingness to venture into a business that is very close to their hearts‚ Shiela Hilton was born. Hilton – in the province parlance does not mean the name of a famous hotel. It is a small
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Investing in Co mpetitive Methods Chapter 7 OBJECTIVES Upon completion of this chapter‚ you will be able to: 1. understand the role of the manager in adding value to the firm. 2. develop an understanding of the investor’s requirements for return on invested capital. 3. relate the estimation of cash flows‚ cost of capital‚ risk‚ and investment to the responsibility of adding value. 4. relate the use of the net present value (NPV) discounted cash flow technique to the adding
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from novel “The Passionate Year” by James Hilton. First of all let me start with some words about the author. So James Hilton was an outstanding and best -selling English writer of the 20th century. He made a great contribution to the world literature. And the facts that his novel “Good bye Mr Chips was dramatized and filmed‚ and more over his novel “Lost Horizon “ was awarded the Hawrthornden Prize prove his contribution. Besides these two novels James Hilton was famous for such his works as “We are
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Hilton HHonors Worldwide: Loyalty Wars: (Due Week 9‚ Oct. 29-Nov. 2) Compare the Hilton HHonors reward programme with other reward programmes you know about or have researched. Be sure to discuss the differences‚ how they value guests and their offerings. Does the value of the Hilton program justify its’ cost. Explain in terms of the value of a customer. What is Starwood trying to do and how should Jeff Diskin respond? The Hilton HHonors Worldwide reward programme can be compared with
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The Doubletree by Hilton London - West End lodging is in a perfect world situated in London’s memorable Bloomsbury area‚ in the middle of Holborn and Russell Square underground stations. Doubletree by Hilton inn has conventional‚ memorable character‚ while as yet keeping up the majority of the cutting edge comforts of this day. The bar92 eatery gives visitors evening tea‚ night beverages‚ and full individually meals. The wellness focus is open for visitors who need to assuage stretch in the wake
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