CASE 46 The Hilton—ITT Wars Professor William Z Ripley of Harvard‚ the leading authority on corporations in the 1920s‚ warned President Calvin Coolidge that "prestidigitation‚ double-shuffling‚ honeyfugling‚ hornswoggling‚ and skulduggery" were threatening the entire economic system. Plus Ca change‚ plus c ’est la même chose.’ —Rand V Araskog‚ CEO of ITT Surprised by the announcement of ITT Corporation’s (ITT) restructuring proposal‚ on July 17‚ 1997‚ Matthew J. Hart‚ the chief financial officer
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Brian Lowe Case: Hilton 1. If the company had dropped product 103 as of January 1‚ 2004‚ what effect would the action have had on the $158‚000 for the first six months of 2004? The variable costs associated with product 103 will go away when the product line is eliminated. However‚ the fixed costs will remain and be spread over the other two programs. In order for the company to consider eliminating the product‚ the variable costs removed must be greater than the product sales. -------------------------------------------------
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The purpose of this case analysis is to address the key marketing issue for the Hilton Hotels. The marketing strategies Hilton should pursue in the hotel and gaming markets will be discussed and recommendations will be made. In addition‚ the use and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the case study and the use of secondary resources for support of the marketing strategies recommended for the Hilton Hotels. Market
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Michael Naftaly Spring 2015 Hilton Honors 1. How can a loyalty program help the property operator and brand owner manage customers better A loyalty program is a very useful tool in managing customers and more importantly trying to keep them. The first aspect a loyalty program aide operator and owners is the ability to track customer’s behaviors‚ wants
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The automation of the manufacturing process for MK20 at ITT created a debate that can be summarized in the following sentence: to what level automation is good in different plants. The cost/flexibility tradeoff is always present when discussing automation. Basically‚ the implication of automation for cost can be viewed from different perspectives. Automation is utilizing control systems and information technology to reduce human work during production especially for tasks that require physical interventions
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Hilton HHornors world wide : loyalty wars Hilton Hotels regards frequent guest programs as the lodging industry’s most important marketing tool‚ serving to direct promotional and customer service efforts at the heavy user. How should management of Hilton’s international guest’s rewards program respond when Starwood‚ a competing hotel group operating several brands‚ ups the ante in the loyalty stakes? Jeff Diskin‚ head of Hilton HHonors (Hilton’s guest reward program)‚ opened the wall street
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Background: Hilton hotels started out in Cisco‚ TX being a small family owned business in the early 1900’s. By 1946 Hilton Hotels Corp became public and 8 years later acquired Promus Corp with the intention of continuing to diversify and cater to all customers whether upper class‚ middle class‚ business or personal. Fast forward to 2007 where now Hilton owns/operates and/or franchises close to 3‚000 properties and 500‚000 rooms in 78 countries ranging from ultimate luxury to middle class hotel chains
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HILTON HOTELS CASE Business Context/Key Business Drivers Hilton Hotels is one the biggest lodging company worldwide and has been recently acquired by Blackstone Group. In 2007 Hilton’s portfolio characteristics are: • close to 3‚000 hotels between all its brands; • Properties can be: a) directly owned; b) managed; c) franchised. The latter is the most common solution; • covers almost the possible spectrum of lodging. The IT function is considered part of the core business and the
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Case Summary: Hilton Problem: From the case‚ we know Hilton is currently using the marketing penetration by focusing on business travelers. And now the expensive loyalty-program features that are added by Starwood Hotels and Resorts Worldwide Inc. for attracting more business travelers is threatening Hilton by increasing Hilton’s cost or decreasing Hilton’s market shares. Solution: In my opinion‚ in response to the Starwood’s strategy‚ the solution for Hilton’s dilemma should be market development
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CASE STUDY: Decision time at Hilton Hilton’s current distribution policy is causing its original competitive advantage of being the industry leader to deacrease. As a matter of facts‚ the traditional channels Hilton is using (such as hotel wholesaler‚ tour operators‚ global distributors systems and third-parties websites) plus the increasing popularity of Expedia-like sites has led the company to loose market shares (caused by the introduction of smaller independent hotel chains). Therefore‚ considering
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