Case Summary: Hilton Problem: From the case‚ we know Hilton is currently using the marketing penetration by focusing on business travelers. And now the expensive loyalty-program features that are added by Starwood Hotels and Resorts Worldwide Inc. for attracting more business travelers is threatening Hilton by increasing Hilton’s cost or decreasing Hilton’s market shares. Solution: In my opinion‚ in response to the Starwood’s strategy‚ the solution for Hilton’s dilemma should be market development
Premium Airline Hotel Cost
CASE 46 The Hilton—ITT Wars Professor William Z Ripley of Harvard‚ the leading authority on corporations in the 1920s‚ warned President Calvin Coolidge that "prestidigitation‚ double-shuffling‚ honeyfugling‚ hornswoggling‚ and skulduggery" were threatening the entire economic system. Plus Ca change‚ plus c ’est la même chose.’ —Rand V Araskog‚ CEO of ITT Surprised by the announcement of ITT Corporation’s (ITT) restructuring proposal‚ on July 17‚ 1997‚ Matthew J. Hart‚ the chief financial officer
Premium Hotel Stock Hotel chains
HILTON HOTELS CASE Business Context/Key Business Drivers Hilton Hotels is one the biggest lodging company worldwide and has been recently acquired by Blackstone Group. In 2007 Hilton’s portfolio characteristics are: • close to 3‚000 hotels between all its brands; • Properties can be: a) directly owned; b) managed; c) franchised. The latter is the most common solution; • covers almost the possible spectrum of lodging. The IT function is considered part of the core business and the
Premium Customer relationship management Hilton Worldwide
Hilton HHornors world wide : loyalty wars Hilton Hotels regards frequent guest programs as the lodging industry’s most important marketing tool‚ serving to direct promotional and customer service efforts at the heavy user. How should management of Hilton’s international guest’s rewards program respond when Starwood‚ a competing hotel group operating several brands‚ ups the ante in the loyalty stakes? Jeff Diskin‚ head of Hilton HHonors (Hilton’s guest reward program)‚ opened the wall street
Premium Hotel chains Hotel Loyalty program
Identification The problem identified is that Hilton HHonors need to decide how to approach a different positioning stand and focus on differentiating its loyalty program from the recently announced Starwood Preferred Guest and other competitors rather than to match their program with Preferred Guest. It is recognized that other competitors such as Hyatt and Marriot who are part of the big players in the hotel industry have not respond to Starwood’s announcement. Thus‚ Hilton will need to decide how to differentiate
Premium Brand Hotel Loyalty program
IT and Internet ’s Impact on Tourism and Hospitality Industry: Implementations of technologies for Hilton Hotels Group. Demonstrate critical and evaluative interpretation and application of theoretical IT/ e-business concepts to a current tourism and hospitality market situation in order to build sustainable competitive advantage. I Introduction Accompanying the technological revolution of the 1990s there are many new opportunities and challenges for the tourism and hospitality industries.
Premium Marketing
Hilton Case Study After staving off two major takeover attempts in the 1990 ’s‚ Hilton Hotels Corporations (HHC) decided to adjust its overall strategy and become more aggressive in its business operations. Although already a force in the hotel industry with a strategic focus in three areas: hotel ownership‚ managing and franchising‚ and timeshare; Hilton Hotels decided to shift more resources into gaming‚ resort operations and the mid-priced segment of the hotel industry (hotel-online.com 2006)
Premium Hilton Worldwide Hotel Hotel chains
multicultural workforces and those managing in cultures other than their own‚ and put forward recommendations for management training. Porntida Hemaprasit‚ Bournemouth University 2012 Over the last five decades‚ there is an increasing in multinational companies‚ whether small or large business; especially in hotel and heavy industry. Most of these organizations principally aim to expand internationally. For instance‚ the Hilton International was established as a separate subsidiary of Hilton Corporation
Premium Culture Geert Hofstede
CASE STUDY: Decision time at Hilton Hilton’s current distribution policy is causing its original competitive advantage of being the industry leader to deacrease. As a matter of facts‚ the traditional channels Hilton is using (such as hotel wholesaler‚ tour operators‚ global distributors systems and third-parties websites) plus the increasing popularity of Expedia-like sites has led the company to loose market shares (caused by the introduction of smaller independent hotel chains). Therefore‚ considering
Premium Marketing Hotel Strategic management
Hilton Worldwide Table of Contents 1. Introduction………………………………………….……………………………...………………3 1.1 Company History……………………………………………………………………...……….....3 1.2 Activity Description………………………..……………………………………………...………4 1.3 Industry / Market…………….………….……………………………..………………….………5 2. External Environment Analysis…..……………………………………………...…………….….6 2.1 PESTEL Analysis.......................................................................................................…...6 2.2 Competition
Premium Hilton Worldwide Hotel Hotel chains