A REPORT ON “Measuring the potential of Amul frozen products penetration in Jaipur” Amul Gujarat co-operative milk marketing federation ltd.(GCMMF) Submitted to: Submitted by: Mr. Prashaant Sharma Krishna Kant Sharma (Executive‚ Amul Jaipur) Roll no.- P12039
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Brands 1.Amul Butter 2.Amul Cheese 3.Amul Chocolates 4.Amul Ice Cream 5.Amul Koo Strength 1.High brand equity and top of the mind brand 2. Strong network of over 3 million milk producers 3. World’s largest manufacturer of pouched milk 4. India’s largest food brand‚ trusted for its quality 5.Number of popular milk products like ice cream‚ ghee‚ butter‚ paneer‚ dahi‚ milk‚ etc. 6.Products available at affordable price 7.Market leader in butter segment 8.Responsible for white revolution
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promotion policy of Amul and buying behavior of the consumers towards AMUL products. ― Product promotion includes interest-creating activities which are generally short-term marketing events other than advertising‚ personal selling‚ publicity and direct marketing. The purpose of Product promotion is to stimulate‚ motivate and influence the purchase and other desired behavioural responses of the firm‘s customers.‖ AMUL’s business strategy is driven by its twin objectives of (I) long-term‚ sustainable
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Assignment 1 "Making Decisions Based on Demand and Forecasting" Domino’s Pizza is considering entering the marketplace in your community. Conduct research about the demographics of your community‚ for example the population size and average income per household‚ and other independent variables‚ such as price of pizza and price of soda‚ for this assignment. By conducting a demand analysis and forecast for pizza‚ you will be able to make a decision whether Domino’s should establish a presence in
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Market Segmentation‚ Promotion & Placement of Amul Products in Pune Market for Amul India.” Submitted By Mr.ABHISHEK S BANJARE. (MBA BATCH 2009-10) In Partial Fulfillment for the Award of Degree of Masters in Marketing Management For Pune University Institue of Business Management & Research‚Pune Year 2007-08 ACKNOWELDGEMENT It has been great pleasure for me to work as a summer trainee in an esteemed organization like Amul India ‚ which made me aware of the culture
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following factors: * forecasting future demand and container usage * managing inventory and tracking the flow of containers * planning distribution capacity * creating the shipping schedule * managing supply chains ESM managers can enhance forecast accuracy by integrating the variable causal factors in the operational forecasting. Collaboration and accurate data collection is a must in current chemical industry for relevant prediction of future demand. Supply chain model and
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New Delhi: The father of ’white revolution’ Dr Verghese Kurien‚ who transformed India from a milk-deficient country to the world’s largest milk producer and the founder of Amul‚ passed away on Sunday. An icon of the sorts of modern India‚ the utterly butterly deliciously witty‚ Amul Girl‚ an integral part of the Amul campaign turned 50 this year. The girl‚ wearing a polka-dot frock‚ famous for poking fun at national events and personalities‚ first made an appearance in 1967. All present-day news-makers
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1 Forecasting as a Part of Human Resource Planning Choose human resource programs DEMAND FORECASTING Determine organizational objectives Internal programs External programs •Promotion •Recruiting •Transfer •External selection •Career planning Demand forecast for each objective Aggregate demand forecast SUPPLY FORECASTING •Executive exchange •Training •Turnover control Internal supply forecast Does aggregate supply meet aggregate No demand? External supply forecast Aggregate supply
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AMul Type : Cooperative Founded: 1946 Headquarters: Anand‚ India Industry: Dairy Revenue: $868 million USD (06-07) Employees: 2.41 million milk producers. HISTORY Gujarat Cooperative Milk Marketing Federation (GCMMF) is India’s largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for
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The current demand forecasting method is based on qualitative techniques more than quantitative ones. If the forecast is not accurate‚ the company would carry both inventory and stock out costs. It might lose customers due to shortage of supply or carry additional holding costs due to excess production. If the actual demand doesn’t match the forecast ones‚ and the forecast was too high‚ this will result in high inventories‚ obsolescence‚ asset disposals‚ and increased carrying costs. When a forecast
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