Professor Bao 11/3/2010 Case assignment 4: Hewlett-Packard: The Flight of the Kittyhawk. Question 1: what caused the failure of HP’s Kittyhawk project? Kittyhawk was the smallest hard disk drive in the world produced by Hewlett-Packard in the 1900s’. However‚ despite of the general manager’s (named Bruce Spenner) entrepreneurial spirit and risk taking‚ two years later‚ Kittyhawk sales failed. A few reasons caused the failure of HP’s Kittyhawk project. Firstly‚ in this market‚ it was not
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Hewlett-Packard: The Flight of the Kittyhawk (A) The first hard drive‚ a magnetic information storage and retrieval device for computers and other electronic products‚ was developed by IBM engineers in 1956 in San Jose‚ California. This hard drive was the size of two side by side refrigerators and could store 5 MB of information. Incredible technological progress ensued‚ and by the early 1990’s‚ disk drives had decreased from their original bulky configuration to 2.5 square inches
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In 1992‚ Hewlett Packard made the decision to produce 1.3 inch disk drives‚ leapfrogging over the 1.8 inch format to position themselves as market leaders for the smaller drive. Prior to this time‚ HP prided itself on its leadership position within this industry and its ability to innovate more quickly than its competitors. However‚ the Disk Memory Division (DMD) was lagging behind the company standard‚ comprising only 3.2% of total HP revenues in 1992. HP was trying to use the Kittyhawk project to
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Kittyhawk is 1.3-inch hard-drive disk that HP trying to put up to the new market. HP tries to target a new market and earning profitable revenue from it. Even though the idea of this project is clever but the project failed in the end. The start of the Kittyhawk actually goes well. It has the support from the senior management. HP set up a special group which focus on the project to distinction from the main products that HP already had and the group separate from the company which give them
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Background of Kittyhawk This paper aims to analyze the Hewlett Packard- Kittyhawk by taking into account “Disruptive Technologies” and “Value Network” by Christensen. In 1992‚ Hewlett Packard (HP) decided to produce a 1.3-inch disk drive-the Kittyhawk Microdrive‚ in hope to establish itself as a leader in a disk drive market. This smallest drive in the world will represent a disruptive innovation and a breakthrough in technology. A special team was dedicated to developing Kittyhawk and high hopes
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Hewlett-Packard Organizational Behavior Case Analysis Executive Summary Hewlett Packard (HP) is an American multinational information technology corporation that was founded by Bill Hewlett and Dave Packard. HP operates in many countries around the world. They provide services to a wide variety of consumers. HP provides hardware and software to small and medium-sized businesses (SMBs)‚ and large enterprises. Some of their products include a line of printers‚ software
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HP Introduction Hewlett-Packard Company officially called HP is an American multinational company initially created for electronic and instrumentation which has evolved towards computer software and multimedia. It is one of the 40 biggest companies of the world. Its main products are printers and peripheral devices‚ computers of any sizes (pocket computers‚ laptops‚ home computers as well as servers and services to other companies. The company has its headquarter at Palo Alto in the Silicon Valley
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Chapter 14 Case – “Hewlett-Packard Company” Deborah Y. Riley Principles of Management – Fall Quarter Professor Camilla Pugh November 28‚ 2010 Question - #1 Discuss the three most serious problems you have identified in the case. Defend why you think they are the most serious. One of the serious problems Hewlett-Packard faced was poor management. Carly Fiorina provided no concrete direction for the company and staff. The vision she implemented for the company digital‚ virtual
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Hewlett Packard began in 1938‚ in a one-room garage in California where Bill Hewlett and Dave Packard started with plenty of energy‚ and a simple plan to invent products‚ which made life better for everyone. Hewlett Packard has introduced a large number of life-changing technologies. They have now developed systems‚ services and solutions that provide industry leading value and enable their customers to get maximum benefits from their computing and printing environments. Hewlett Packard has been
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Hewlett-Packard and Leadership Hewlett-Packard (HP) is an information technology corporation that specializes in personal and notebook computers‚ servers‚ printers‚ digital cameras‚ and many other technological products (Wikipedia‚ 2008). HP has become the first information technology corporation in history to report revenues over $100 billion‚ $104 billion in 2007‚ (Wikipedia‚ 2008). William “Bill” Hewlett and David “Dave” Packard founded HP in 1937‚ and became incorporated in 1947. Their
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