EXECUTIVE SUMMARY The main purpose of this research project is to provide an in-depth business and marketing analysis on Hewlett Packard (www.hp.com)‚ a Fortune 500 company. Hewlett Packard marketing and distribution businesses compete in both regulated and competitive markets. Hewlett Packard provides both desktop and notebook computers‚ and computer accessories safely and reliably to their customers while acting in the interest of their communities‚ employees‚ shareholders and the environment
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Hewlett Packard Michelle Costa December 3‚ 2012 MGT 249 Hewlett Packard‚ HP‚ is computer software‚ computer hardware‚ IT services and IT consulting American company. The name Hewlett Packard came to be after a coin toss which David Packard won. He decided to put William Hewlett’s name first. Bill and Dave met when they both attended and graduated from Stanford in 1934 with a degree in Electrical Engineering. Bill and Dave founded Hewlett Packard‚ in a garage‚ in 1939. The garage‚ where
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HEWLETT-PACKARD discovers Marketing Summary: H-P‚ founded by two Stanford graduates in 1945‚ has grown to become one of the top computer related companies in the world. The initial product portfolio consisted of a device for measuring sound and a line of electronic testing devices. In 1968‚ HP came up with its first minicomputer which found immediate industrial application and in 1972 it introduced a handheld calculator which sold exceedingly well‚ despite a higher price. However‚ competition
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The Hewlett-Packard and Compaq Merger Analysis The Proposed Merger with Compaq HP entered into an agreement with Compaq Computer Corporation in September 2001. In this definitive agreement‚ HP is going to purchase all of Compaq’s common shares outstanding‚ and pay a total price of 0.6325 shares of its common stock for each share of Compaq’s common stock. To evaluate this transaction for the benefits of HP’s shareholders‚ we use the excess earnings model to forecast HP’s stock price if it standalone
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Hypothesis: Is rooms positively correlated to customers satisfied? Correlations Correlations | | 7. Rating based on scale from trip advisor | 6.Overall Rating by the scale from trip advisor | Spearman’s rho | 7. Rating based on scale from trip advisor | Correlation Coefficient | 1‚000 | ‚729** | | | Sig. (2-tailed) | . | ‚000 | | | N | 448 | 447 | | 6.Overall Rating by the scale from trip advisor | Correlation Coefficient | ‚729** | 1‚000 | | | Sig. (2-tailed) | ‚000 |
Free Spearman's rank correlation coefficient Correlation and dependence Pearson product-moment correlation coefficient
What is the practical Application of text mining? The main practical application of text mining in this case was CRM focused and dealt with the process of how HP employed SAS Text Miner to determine what its most valuable customers were discussing and then how to develop new customer service strategies based on the recurring themes extracted from text mining. In HP’s case they wanted to monitor public insights and opinions (i.e. review sites‚ blogs) and bring science to customer relationships.
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Hewitt-Packard Company - Case Study Heloise V. Posey Strayer University Professor Marla Boulter Principles of Management (Bus 302) February 25‚ 2011 Abstract: Hewitt-Packard commonly referred to as HP‚ is an American multinational information Technology Corporation headquartered in Palo Alto‚ California. The company was founded in a one-car garage in Palo Alto by Bill Hewlett and Dave Packard‚ and is now one of the world’s largest information technology companies
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the context of mergers and acquisitions. For example‚ if Company A has an excellent product but lousy distribution whereas Company B has a great distribution system but poor products‚ the companies could create synergy with a merger. In our case‚ Hewlett-Packard Company‚ a global provider of computers and imaging solutions‚ was focused on making computers and imaging technology. Compaq Computer Corporation was a leading provider of enterprise technology and solutions. Compaq designed developed and
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Hewlett Packard Marketing Mix Introduction The Hewlett-Packard Company was originated in January 1939 by Bill Hewlett and Dave Packard‚ two Stanford University classmates. The company incorporated in 1947. Mr. Packard was appointed as the President and Mr. Hewlett as the Vice President. The company’s foundation was supported by the demand for electronic equipment and microwaves. Gradually‚ HP has concentrated its offerings in software and technology services. Hewlett Packard went public in 1957
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Hewlett Packard Hewlett Packard is a technology solutions provider to consumers‚ businesses and institutions globally. The company’s offerings span IT infrastructure‚ global services‚ business and home computing‚ imaging and printing. Hewlett Packard company headquarters are located in Palo Alto‚ California. HP serves more than one billion customers in more than 170 countries on 6 continents. HP has approximately 150‚000 employees worldwide. The company’s mission is to invent technologies and
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