CASE: HEWLETT-PACKARD-COMPUTER SYSTEMS ORGANIZATION: SELLING TO ENTERPRISE CUSTOMERS TABLE OF CONTENT Pages EXECUTIVE SUMMARY 2 INTRODUCTION 2 HP ’S CSO CUSTOMERS 3 SELLING
Premium Sales Customer service Marketing
I.Introduction In 1992‚ whereas Hewlett Packard (HP) realized a huge success with its RISC-based products‚ Manuel Diaz‚ head of HP’s Computer Systems Organization (CSO)‚ implemented a new sales approach to capitalise on the company’s new market position. In 1994‚ the strategy turned out to be very profitable as HP’s business grew by 40% when the industry-wide growth was just 5%. In 1996‚ Diaz notices that its strategy to reach large enterprises could be refined. Indeed‚ HP remains stuck on the
Premium Customer service Marketing Sales
Hewlett-Packard Organizational Behavior Case Analysis Executive Summary Hewlett Packard (HP) is an American multinational information technology corporation that was founded by Bill Hewlett and Dave Packard. HP operates in many countries around the world. They provide services to a wide variety of consumers. HP provides hardware and software to small and medium-sized businesses (SMBs)‚ and large enterprises. Some of their products include a line of printers‚ software
Premium Hewlett-Packard Management
Abstract 2 Introduction of Enterprise Systems 3 Features of Enterprise Resource Planning 3 Features of Supply Chain Management 4 Features of Customer Relationship Management 5 Hewlett-Packard Overview 6 Current Situation of HP 6 How Enterprise Systems Facilitate Business Strategies of HP 8 Barriers on Implement of Enterprise Systems in HP and the Solutions 12 Conclusion 15 References 16 Enterprise System Support the Business Strategy of Hewlett-Packard Abstract Today’s managers
Premium Enterprise resource planning Customer relationship management Management
HP Introduction Hewlett-Packard Company officially called HP is an American multinational company initially created for electronic and instrumentation which has evolved towards computer software and multimedia. It is one of the 40 biggest companies of the world. Its main products are printers and peripheral devices‚ computers of any sizes (pocket computers‚ laptops‚ home computers as well as servers and services to other companies. The company has its headquarter at Palo Alto in the Silicon Valley
Premium Hewlett-Packard Personal computer
Hewlett Packard began in 1938‚ in a one-room garage in California where Bill Hewlett and Dave Packard started with plenty of energy‚ and a simple plan to invent products‚ which made life better for everyone. Hewlett Packard has introduced a large number of life-changing technologies. They have now developed systems‚ services and solutions that provide industry leading value and enable their customers to get maximum benefits from their computing and printing environments. Hewlett Packard has been
Premium Hewlett-Packard
Chapter 14 Case – “Hewlett-Packard Company” Deborah Y. Riley Principles of Management – Fall Quarter Professor Camilla Pugh November 28‚ 2010 Question - #1 Discuss the three most serious problems you have identified in the case. Defend why you think they are the most serious. One of the serious problems Hewlett-Packard faced was poor management. Carly Fiorina provided no concrete direction for the company and staff. The vision she implemented for the company digital‚ virtual
Premium Hewlett-Packard
Hewlett-Packard and Leadership Hewlett-Packard (HP) is an information technology corporation that specializes in personal and notebook computers‚ servers‚ printers‚ digital cameras‚ and many other technological products (Wikipedia‚ 2008). HP has become the first information technology corporation in history to report revenues over $100 billion‚ $104 billion in 2007‚ (Wikipedia‚ 2008). William “Bill” Hewlett and David “Dave” Packard founded HP in 1937‚ and became incorporated in 1947. Their
Premium Hewlett-Packard Personal computer Laptop
Organization Background Hewlett-Packard Company Hewlett-Packard Company is founded January 1‚ 1939. Bill Hewlett and Dave Packard is the partner. They decide the company’s name with a coin toss. Their company built in a Palo Alto garage. The company’s first product was an audio oscillator. One of HP’s first customers was Walt Disney Studios‚ which purchased eight oscillators to develop and test an innovative sound system for the movie Fantasia. HP steadily expands its European operations. Therefore
Premium Hewlett-Packard
of Hewlett-Packard Asia Pacific Limited‚ was evaluating the division’s strategic options for doing business in Vietnam. The United States had lifted its embargo on Vietnam in February 1994‚ and the country had normalized relationships with many other countries‚ including China. The current economic development in Vietnam is rather slow and limited‚ and the infrastructures and the political-legal systems appear to be underdeveloped. However‚ the long-term prospects appear very bright. Hewlett-Packard’s
Premium Hewlett-Packard Industry Economics