marketing mix—the 4 Ps (product‚ price‚ promotion‚ and place). (Mullins‚ 2010) Accessible: The segmentation criteria should measure or describe the segments clearly enough so that members can be readily identified and accessed‚ in order for the marketer to know whether a given prospective customer is or is not in the tar- get market and in order to reach the prospective customer with advertising or other marketing communication messages. (Mullins‚ 2010) Sizeable: the segmentation process should determine
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the cost of health care for patients and offering a better quality of care. Larry Mullins who is the Samaritan Health Services president and CEO‚ believes‚ “reform is designed to offer one stop shopping with doctors‚ nurses and specialists and health care navigators to work the patients before they even get to the hospital‚ so look at what a new hospital will look like will be designed around prevention.” Mullins thinks the idea here is to renovate‚ remodel or replace the existing hospital. The
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SPACE AND PLACE Temeca DeCosey February 28‚ 2011 Marketing is extremely important in any business. As stated in Mullins & Walker (2010)‚ “marketing involves decisions crucial to the success of every organization‚ whether large or small‚ profit or nonprofit‚ manufacturer‚ retailer‚ or service firm.” (p. 4). In this new economy and web-savvy age that we are living in‚ companies must be able to have not just a physical place for the organization but a digital space for it as well to compete
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top and lowest needs at the bottom (Mullins‚ 2010). Each stage has a set of needs that motivates employees. Managers should understand how to motivate their employees‚ consequently improving productivity rates and employee wellbeing. There are a small range rewards and outcomes that have the capability of satisfying more than one need. For example promotion‚ bonuses and benefits which can be applied to all levels of Maslow’s (1943) hierarchy of needs (Mullins‚ 2010). However “job satisfaction does
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ORGANISATIONAL BEHAVIOUR 2013-14 Profile Dr David Redfern In the 1970s I worked in the car industry (BL Cars) and then in an iron foundry (Beans Foundries) in what was then called Personnel. Later in the 1980s and early 1990s I was employed in the bus industry leaving West Midlands Travel as Industrial Relations Manager. Initially the business was publically owed but later by the workforce. I have been at University College Salford and then the University of Salford for nearly 20 years
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INSTITUTION: KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY‚ KUMASI DEPARTMENT: BUILDINGTECHNOLOGY NAME: PHILIP QUAQUE AHIABOR PROGRAMME: QSCE 4 RESEARCH TOPIC: MOTIVATION OF WORKERS IN THE CONSTRUCTION INDUSTRY IN GHANA (CASE STUDY: SELECTED CONSTRUCTION FIRMS IN GREATER ACCRA REGION) CHAPTER ONE 1.0 INTRODUCTION Motivation is the set of reasons that encourages one to engage in a particular behaviour. The term is generally used for human motivation but‚ it can be used to describe the causes
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1. Robbins‚ S.‚ Organizational Behavior 2. Buchanan‚ D & Huczynski‚ A.‚ Organizational Behaviour 3. Mullins‚ L.‚ Management and Organisational Behaviour | Week 2 | Understanding culture and power‚ analysing and understanding organisational culture | 1. Robbins‚ S.‚ Organizational Behavior 2. Buchanan‚ D & Huczynski‚ A.‚ Organizational Behaviour 3. Mullins‚ L.‚ Management and Organisational Behaviour | Week 3 | Feedback Session Feedback session on LO1 | | Week
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robot pet‚ it is automatically set to love its owner. This creates a false sense of love that the owner feels. In the article “Love In the Time of Robots” by Frank Mullin‚ he writes “ When a nuzzle is given by an aloof biological cat‚ the owner may feel a rush of pride at having such earned an honor. But what of a robotic cat?” (Mullin 3). This quote proves that a person who owns a robotic pet may not have the same feeling of happiness than owning a real pet because they know that this love is artificial
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formed as a commission story. Form and Structure The structure of Talbert and Mullins readings can be very similar. Mullins mentions the commission was a frequent expression used. Mullins discusses seven functions of elements. The commission is the fourth element. The function of the commission is to make the commissioned person formally the agent of the commissioner for the accomplishing of the commissioner’s will (Mullins‚ 1949). His example used for the commission
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competitive environment the effective management of people is even more important to the successful performance of the work organisations. Therefore‚ the managers need to understand the main influences on how people behave in an organisation setting. Mullins (2008‚ p.4) defined organisation behaviour (OB) as ‘the study and understanding of individual and group behaviour‚ and patterns of structure in order to help improve organisational performance and effectiveness’. It comprises a synthesis of a variety
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