combined with bleach washed in low temperatures whereas Northern tradition involved with powerful detergents without bleach combination washed in hotter water. Packaging differs also; north people want compact product but in south people want big boxes. Henkel implemented different strategies for different markets relying on those differences like; ``whiteness with care`` for northern market like Germany and France but to catch the large green customer segment in Netherlands an environmentally friendly
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Bob Simmons – Strategic Transformation Case Summary: Henkel was a German manufacturer of laundry products. Went public in 1985. In 2008 it was 14 Billion pounds in 125 countries. Majority in EMEA. Most of exe team were German. Organized into three major business units: Adhesive Technologies 48%(glue stick)‚ Laundry and Home Care 30%‚ Cosmetics/Toiletries 22%. Industry leader in adhesives. Rorsted took over as CEO in 2008. Henkel was reporting comfortable growth and profits with
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Executive Summary The strategic opportunity is to choose between international standardization and the Henkel European model of local heritage. Henkel’s main competitors are following the international standardization strategy resulting in optimization of product portfolios and significant margin growth. There are three strategic alternatives: * Continuing the local brands in Spain and Italy * Replacing the local brands with the flagship Persil brand * Holding the local brands as
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Appendix p. 3 4 p. p. p. p. p. p. Recommendations: After thoroughly analyzing your company‚ we have come up with several recommendations for you to consider. To begin‚ we believe that Henkel should continue with the lowcost reduction strategy across the board. In doing so‚ this will ensure that you do not spend money in areas that money does not need to be spent. We also believe that there is great possibility for acquisitions wi
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* The strategic problem is whether to globalize the brand portfolio in Italy and/or Spain in order to get a market share value of 29‚87M Euros by 2002 (Exhibit 1) * Our strategic opportunity is to standardize its brand portfolio in Europe Market. It will impact on: 1) greater savings on unit variable costs up to 15-20% by doubling the production of existing plants‚ and 2) 22% potential increase on market share. * Business is becoming more complex because of conflicting marketing targets and
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1. History and Location Henkel AG & Co. KGaA is a multinational company headquartered in Düsseldorf‚ Germany. Founded in 1876‚ Henkel is a global leader in the consumer and industrial businesses with brands such as Persil‚ Schwarzkopf and Loctite. Headquartered in Düsseldorf‚ Germany‚ Henkel employs 48‚000 people worldwide and is ranked among the Fortune Global 500. The company’s preferred shares are listed in the German stock index DAX. In North America‚ Henkel has about 5‚700 employees in
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to: Digital Collections‚ UWE Library Services‚ e-mail Digital.Collections@uwe.ac.uk. UNIVERSITY OF THE WEST OF ENGLAND BRISTOL BUSINESS SCHOOL FINANCIAL ANALYSIS REPORT THE CLOROX COMPANY THE PROCTER & GAMBLE COMPANY RECKITT BENCKISER GROUP PLC HENKEL AG & CO. KGAA By CHUYEN THI HONG HUYNH ID: 08025397 MSc Finance Supervised by Dr. JING CHEN JANUARY‚ 2010 i ACKNOWLEGEMENT I would like to express my sincere thanks to Dr. Jing Chen for her supervision and guidance. Her priceless suggestions
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ABSTRACT: Using case study methodology‚ the authors asked quality managers about their company’s experience with ISO 9000:1994 and total quality management (TQM) implementation. The results show that initially the standard could help some companies reorganize their procedures and define responsibilities and duties. However‚ managers’ perspectives on its possible effect on company performance are not positive. Only product quality improves after implementation. On the contrary‚ TQM has improved many
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Critically evaluate the new performance evaluation system of Henkel. Which advantages and disadvantages can you identify? Which are the implications of the new system for employee motivation? The new performance system designed by Kasper Rostred and his young team included both performance targets and financial targets to enhance company performance‚ sales and revenue. Ambitious Targets: After taking over as CEO‚ Kasper Rostred in 2008 announced challenging targets for the next four years which
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CEMS Case Study “L’Oréal (A): Fighting the Shampoo Battle” Case Study “L’Oréal (A): Fighting the Shampoo Battle” At the end of June 1997‚ L’Oréal’s Chairman and CEO‚ Lindsay Owen-Jones‚ called a meeting to study the European shampoo market. Although L’Oréal had several shampoo brands‚ among them Elsève‚ the shampoo market had never been one of the company’s main priorities because margins were extremely narrow. In addition to that‚ consumers perceived very few differences and therefore
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