combined with bleach washed in low temperatures whereas Northern tradition involved with powerful detergents without bleach combination washed in hotter water. Packaging differs also; north people want compact product but in south people want big boxes. Henkel implemented different strategies for different markets relying on those differences like; ``whiteness with care`` for northern market like Germany and France but to catch the large green customer segment in Netherlands an environmentally friendly
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Executive Summary The strategic opportunity is to choose between international standardization and the Henkel European model of local heritage. Henkel’s main competitors are following the international standardization strategy resulting in optimization of product portfolios and significant margin growth. There are three strategic alternatives: * Continuing the local brands in Spain and Italy * Replacing the local brands with the flagship Persil brand * Holding the local brands as
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Bob Simmons – Strategic Transformation Case Summary: Henkel was a German manufacturer of laundry products. Went public in 1985. In 2008 it was 14 Billion pounds in 125 countries. Majority in EMEA. Most of exe team were German. Organized into three major business units: Adhesive Technologies 48%(glue stick)‚ Laundry and Home Care 30%‚ Cosmetics/Toiletries 22%. Industry leader in adhesives. Rorsted took over as CEO in 2008. Henkel was reporting comfortable growth and profits with
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1. History and Location Henkel AG & Co. KGaA is a multinational company headquartered in Düsseldorf‚ Germany. Founded in 1876‚ Henkel is a global leader in the consumer and industrial businesses with brands such as Persil‚ Schwarzkopf and Loctite. Headquartered in Düsseldorf‚ Germany‚ Henkel employs 48‚000 people worldwide and is ranked among the Fortune Global 500. The company’s preferred shares are listed in the German stock index DAX. In North America‚ Henkel has about 5‚700 employees in
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Table of Contents: Recommendations Strategy SWOT Analysis Competitive Landscape Porter’s Five Force Analysis Financial Analysis Appendix p. 3 4 p. p. p. p. p. p. Recommendations: After thoroughly analyzing your company‚ we have come up with several recommendations for you to consider. To begin‚ we believe that Henkel should continue with the lowcost reduction strategy across the board. In doing so
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* The strategic problem is whether to globalize the brand portfolio in Italy and/or Spain in order to get a market share value of 29‚87M Euros by 2002 (Exhibit 1) * Our strategic opportunity is to standardize its brand portfolio in Europe Market. It will impact on: 1) greater savings on unit variable costs up to 15-20% by doubling the production of existing plants‚ and 2) 22% potential increase on market share. * Business is becoming more complex because of conflicting marketing targets and
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party. Deletion requests should be forwarded to: Digital Collections‚ UWE Library Services‚ e-mail Digital.Collections@uwe.ac.uk. UNIVERSITY OF THE WEST OF ENGLAND BRISTOL BUSINESS SCHOOL FINANCIAL ANALYSIS REPORT THE CLOROX COMPANY THE PROCTER & GAMBLE COMPANY RECKITT BENCKISER GROUP PLC HENKEL AG & CO. KGAA By CHUYEN THI HONG HUYNH ID: 08025397 MSc Finance Supervised by Dr. JING CHEN JANUARY‚ 2010 i ACKNOWLEGEMENT I would like to express my sincere thanks to Dr. Jing Chen for her supervision
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CASE FOR ANALYSIS 1 CASE FOR ANALYSIS – Case 1 Kinko’s New Operating Structure Kinko’s Inc. was the largest retailer of copying stores‚ but it had to change its operating structure in response to competitive pressures from Quick Copy and OfficeMax. Kinko’s had an informal management process and difficulty managing growth. The founder‚ Orfalea‚ used franchising to launch growth‚ but this approach did not assist Kinko’s in controlling costs or improving customer service. Consultants recommended
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Case Analysis Guidelines & Suggestions Content: Your case write-up should focus on and answer all the key questions in the syllabus – do not omit any of the questions. The length limitation on this paper is short‚ so please jump right into answering the questions. There is no need to summarize your points in the beginning or to review what happens in the case. You must use your own judgment as to which questions need more space than others‚ however‚ remember that all claims or recommendations
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CASE ANALYSIS Prepare a case analysis on the topic of Strategic Management. The case analysis should be a minimum of three pages long‚ double spaced. Check for correct spelling‚ grammar‚ punctuation‚ mechanics‚ and usage. Citations should use APA style. Case Analysis Question: What is Strategic Management and why is it critical to the success of an organization in meeting its goals and mission? Your analysis of this case and your written submission should reflect an understanding of the
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