marketing. Marketing Research The American Marketing Association (AMA) redefined Marketing Research as: The function which links the consumer‚ the customer‚ and public to the marketer through INFORMATION The Role of Marketing Research Customer Groups • • • • Controllable Marketing Variables •Product •Pricing •Promotion •Distribution Assessing Information Needs Consumers Employees Shareholders Suppliers Uncontrollable Environmental Factors •Economy •Technology •Laws & Regulations •Social & Cultural
Premium Scientific method Research Marketing
combined with bleach washed in low temperatures whereas Northern tradition involved with powerful detergents without bleach combination washed in hotter water. Packaging differs also; north people want compact product but in south people want big boxes. Henkel implemented different strategies for different markets relying on those differences like; ``whiteness with care`` for northern market like Germany and France but to catch the large green customer segment in Netherlands an environmentally friendly
Premium Brand Brand management Advertising
Simmons – Strategic Transformation Case Summary: Henkel was a German manufacturer of laundry products. Went public in 1985. In 2008 it was 14 Billion pounds in 125 countries. Majority in EMEA. Most of exe team were German. Organized into three major business units: Adhesive Technologies 48%(glue stick)‚ Laundry and Home Care 30%‚ Cosmetics/Toiletries 22%. Industry leader in adhesives. Rorsted took over as CEO in 2008. Henkel was reporting comfortable growth and profits with 8% growth
Premium Performance management
Executive Summary The strategic opportunity is to choose between international standardization and the Henkel European model of local heritage. Henkel’s main competitors are following the international standardization strategy resulting in optimization of product portfolios and significant margin growth. There are three strategic alternatives: * Continuing the local brands in Spain and Italy * Replacing the local brands with the flagship Persil brand * Holding the local brands as
Premium Marketing Brand management Strategic management
statement Become one of the leading luxury groups providing excitement and glamour to a global heterogeneous customer base. Young‚ creative and hedgy designers allows Gucci to deliver such vision. 2. Situation Analysis The luxury sector‚ where the Gucci group is operating‚ is a market where brand‚ product and the intangible benefit associated to the brand are key success factors (KSF). The economic slowdown represents a potential threat to the group‚ which has poorly performed in some of its
Premium Branding Brand Gucci
Describing Umbrellas It is not unusual for an artist to paint a landscape on canvas; it is however‚ unusual for canvas to paint the landscape. This was the case when environmental artists Christo and Jeanne-Claude constructed the placement of 3‚100-canvas umbrellas simultaneously in the U.S. and Japan. On October 1991‚ Christo and Jeanne-Claude realized their goal with the completion of The Umbrellas. This project spanned across 18 miles of farmland and mountains off interstate 5 in California
Premium Sun
* The strategic problem is whether to globalize the brand portfolio in Italy and/or Spain in order to get a market share value of 29‚87M Euros by 2002 (Exhibit 1) * Our strategic opportunity is to standardize its brand portfolio in Europe Market. It will impact on: 1) greater savings on unit variable costs up to 15-20% by doubling the production of existing plants‚ and 2) 22% potential increase on market share. * Business is becoming more complex because of conflicting marketing targets and
Premium Marketing Brand
the product to be produced Our company intends to produce an umbrella with extra added features. The features mentioned are light and fan. The light intensity of the light we used to attach at the umbrella is very high. The speed used of fan used also high which will give satisfaction to consumers. Other than that‚ rechargeable battery is used to supply the power in order to make light and fan in functional mode. The unique umbrella produced is used to protect the body from the ultraviolet ray
Premium Rain
In the short story “The White Umbrella” the narrator and her sister Mona find themselves in a dilemma when they find out that their mother has a job. Needing to be at their piano lesson at 4:00 they decided to start walking despite the giant grey clouds above. They arrive at Miss Crosman’s house (the piano teacher) soaked to the bone. While in the room the narrator notices a very nice white umbrella. After their lessons were all over Miss Crosman asks if they want to wait inside due to the
Premium Piano Walking Fiction
The Red Umbrella After the Cuban revolution started in 1959‚ thousands of families began immigrating to different countries. They did not care so much about the country they were going to live in‚ all they care about was escaping from that revolution and its consequences. One perfect example of this is the book The Red Umbrella written by Christina Diaz Gonzalez. It is a true story that took place in Cuba in 1961when more than 14‚000 children had to come to the United States to escape Castro’s regime
Free Cuba Fidel Castro Cuban Missile Crisis